Camping / Fishing / Hunting Audience Targeting

This is a 2 option poll with 50 respondents targeting Camping / Fishing / Hunting (Hunting / Fishing / Camping) and Gender (Male). A sample of responses:

• The overall shape of the case looks the same, but I like all the inserts in B. The gun is more striking as well.
• I believe that choice A is the better choice because the gun case can hold all the accessories to the rifle. Much more appealing to the consumer.
• The hard shell case itself is the same in both pictures. The one on the right catches my eye more cause the sniper looks polished and nice and it looks fancy.
• Choice B is more eye-catching than Choice A because it seems better organized, and it seems like it holds more than Choice A. The case itself looks the same between Choices A and B, however the cutouts and placement of the items within the case are different. There seems to be a lot of unused foam space in Choice A, making it a bit less attractive than Choice B.
• it has more accessories and it has a handle for my other hand. The other does not.

This is a 3 option poll with 50 respondents targeting Camping / Fishing / Hunting (Hunting / Fishing / Camping). A sample of responses:

• I chose option c, the go camp first. I love that it encourages people to get out and explore in the actual name. The design is a perfect image of a campsite area. Option A was my next choice, prospect outdoors. Also a great name for an action to do outdoors. I just didn't care for the image above it. The final option B Campex together outdoors, was a cool play on words. I think a little door on the A would have given a nice image of a tent.
• The option B looks unique and the design is fabulous. The name is also related to camping and therefore easy to relate with anyone interested. The rest of the logos are not badly off and may also do
• This is coming from a person who absolutely loves camping by the way. I chose C first because it is not only the most aesthetically pleasing but the name itself make the most sense and keeps me from guessing what the company is about or sells. Choice A, Prospect outdoors, to me sounds more like it is a company that has to do with mining or surveying, more an engineering related company than camping. The last choice, B, was because it sounds like the name of a medication to me like Valtrex or Camphor. I do like the 'Together Outdoors' part of the name though. It just doesn't match with Campex to me at all.
• C sounds more appealing.
• I like Option C the most since it feels like it is along side me in my desires with the name "gocamp". I also like the logo of option C where it seems less intense which is what I desire in my outdoor experiences. Choice A sounds pretty generic; I feel like there are already a lot of outdoors companies with names similar to "Prospect" and it just doesn't stand out for me. The logo of Choice A is very generic as well and doesn't seem unique. Choice B sounds too techie for an outdoors company. I don't go to tech companies for my outdoors gear, but rather would have an outdoors company with solid products. The name "Campex" just doesn't seem like it has outdoors gear as its priority, but rather just being advanced.

This is a 2 option poll with 100 respondents targeting Gender (Male) and Camping / Fishing / Hunting (Hunting / Fishing / Camping). A sample of responses:

• I think this description works best for a camera and rifle since it can be used for multiple items.
• The word 'utility' makes it a bit clearer that the case can be used for a variety of purposes (or in this case, at least two). The other term just lets you know it's tough, and that's sort of implied by 'utility' already, useful cases are usually durable too.
• A name that states it is durable will protect the item inside it. That is why we buy the case in the first place. I love my guns and I would pick the case that is durable.
• The word utility has been overused to the point of being meaningless at this point. Durable has a specific, clear meaning.
• A utility case can be almost anything but not all utility cases are durable. Utility Case seems to indicate versatility but not durability. Meanwhile, Durable Case without mentioning function has utility implied with it. I know this reads as philosophical but I hope in being specific I was helpful.

This is a 3 option poll with 50 respondents targeting Camping / Fishing / Hunting (Hunting / Fishing / Camping), Gender (Male), and Amazon Prime Membership (Yes). A sample of responses:

• Option C makes it most clear the kit comes with a bunch of tools and the bag, Option A is not quite as clear, B doesn't show the packaging and makes it harder to understand what is included.
• I absolutely want to be able to see the tools in the kit outside of the storage bag which makes the last place choice easy as you only get to see them in the bag. You absolutely need to be able to see the tools. Between the two options that show the tools out of storage I prefer the first choice because since you are able to see the tools - the storage bag does not need to be transparent. In fact the transparent version would likely rip and get gross a lot easier than the cloth version.
• I like C - I can see the items in the kit as well as how it looks when packaged - B is okay as I can see the items but A is lacking as I only get the packaging.
• I like C the best because it shows how everything fits in, plus it shows what everything is clearly. A shows how everything fits in, and how it all folds together nice. B isn’t as good because it doesn’t do those things.
• I chose these in the order of overall effectiveness

This is a 4 option poll with 50 respondents targeting Camping / Fishing / Hunting (Hunting / Fishing / Camping) and US Geographic Region (Southeast). A sample of responses:

• I think Savannah Lakes is the best sounding one because it seems most relaxing.Option C seems nice and homely like acres to park on.Savannah crossings doesnt really make sense as its an RV resort but still. Option D i recommend Savannah Slumber its kind of lame but I cant really think of anything else.
• Option B sounds more interesting
• Savannah Crossings is descriptive of the location, and feels luxurious. Savannah Lakes also feels elegant, but is a bit more generic. Savannah Acres evokes a dated image, and I don't really have any other suggestions.
• I do not care for any of these names. This area surrounded by high traffic congestion and certainly not a savannah is a name that is out of place. It should be a name that suggests the local area and or its attributes. The name would really depend on the state and local that is it built in.
• I chose D first because I don't really like any of them. RV resort by a highway....I live in Florida. All I ever see are RV resorts by highways. They're only half filled down here. Having water near by doesn't save them. There's just too many. But I digress.... Option B was second because of the name implying there is a lake on the grounds. Option A was third because of the Crossing aspect of the name. It implies that there is a crossing of roads and the word crossing hasn't been used as the word intersection for a long while. This might help the older generation decide to stop over night, but the younger generation will be like, yup senior place, move on. Option C was last because there was no there choice. I do not like the word Acres when describing a place. Acres mean size of land, nothing special about the place except that there is room. What would make one person want to stay here... Not the word acre. Sorry.

This is a 3 option poll with 100 respondents targeting US Geographic Region (Southeast) and Camping / Fishing / Hunting (Hunting / Fishing / Camping). A sample of responses:

• Because of the 3 roads, I really like crossings. I am not a fan of the sanctuary, unless that term is actually used and there is some type of safety for the wildlife there, which can happen, but not the plan of an RV resort. I do hope there are lakes, but I do like the name.
• Option C (Savanna Sanctuary) would be great, as the name indicates that it would be a sanctuary from the outside world by giving you an escape to nature and wetlands. Option A (Savannah Crossings) would also be good, as it describes how it's at the intersection of the roads, crossed with nature and wetlands. Option B (Savannah Lakes) could be ok, depending on what is actually around. When I think wetlands, I think more along the lines of marshes or meandering streams. If there's a big lake that people could go swimming in, then the name could allure people, but if there isn't, it could lead to disappointment.
• I don't care for Option B because it doesn't really have Lakes, in my opinion...so let's not call it "Lakes". Option C is ranked 2nd because to me it sounds like someone is trying to oversell the place by coming up with a "cool" name...frankly, it turns me off. Therefore, I choose Option A. Option A isn't overly sophisticated, which appeals to me, and it's factually correct, which appeals to me. Option A it is!
• Savannah Sanctuary makes the resort sound luxurious, relaxing and protected and the "s" names sound nice together. Savannah Crossings makes me think of roads and highways which I do not associate with rest and recreation.
• I like the first option because it sounds more elite and is descriptive of the area. When I look at the other choices, they both sound like they are trying too hard to convey information in the name at the expense of being eye-catching. I understand why they would want to put this information into the name, when someone from out of the area is looking for a place to stay, it would seem that one would want viewers first and then give the information about what and who they are.

This is a 2 option poll with 50 respondents targeting Camping / Fishing / Hunting (Hunting / Fishing / Camping). A sample of responses:

• The bag looks better and the top part of the stool looks higher quality and better fitted
• Option B looks like a better constructed product. Although slightly more it looks like a higher quality. The difference in the reviews would be concerning though.
• I think it looks better in color and it also comes with a beverage holder.
• The black one looks better overall
• It has a wider base and seat by what I can see. I like the fact it has a cup holder. I chose B because of this.

This is a 2 option poll with 50 respondents targeting Camping / Fishing / Hunting (Hunting / Fishing / Camping). A sample of responses:

• I like option A the best because some of the text is larger and I like how the color layout is with the colored text and white background.
• The titles on this ad stand out much more than the other choice including the Blowout Sale portions which is a very important part of this advertisement.
• I like the larger fonts to be honest - its a little easier to read
• I prefer the more neutral colors -- the red in B is just too much for me. The product listing names and MSRP's also stand out more.
• I would rather have been sent choice B because choice A looks gimmicky and just very jarring in that sense. I think it's the white sign that looks like popups.

This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Camping / Fishing / Hunting (Hunting / Fishing / Camping). A sample of responses:

• A is way better
• I think that I would equate blue with security or self defense or police, and I think that would have a better draw or click or return on each insert. I think red will draw your eyes, but is too obvious and a bit too bright. Go with the blue.
• I chose A because I prefer blue over red. I've always been taught that red is bad, not inviting, etc. I'll choose the cool blue color any day.
• Red wins . Red states., Republicans. Freedom. Firearms.
• I think both need some work. I really like the blue better, but there are too many different colors, and it then gets very confusing. Also, two different QR codes is a bit much, as well as all the other call to actions. I wouldn't scan, as neither of the calls to action make since.