Interest in camping/fishing/hunting audience targeting

This is a 5 option poll with 100 respondents targeting Amazon Prime membership (Yes) and Interest in camping/fishing/hunting (Hunting / Fishing / Camping). A sample of responses:

• I ranked them off of the colors and design and how visually appealing they were to me
• I most like the traditional green camouflage. It seems most able to be undetected. I also liked the detachable hood.
• When I hunt in the mountains during cold season, my surroundings are white, gray, and brown, better to blend in with C and A.
• I picked the coats in the order I did because of the way each looks. I love the darker camo pattern verse the latter lighter colors.
• I really like my first choice the best. This would be my selection. I like the classic look of it a lot.

This is a 2 option poll with 50 respondents targeting Amazon Prime membership (Yes), Interest in camping/fishing/hunting (Hunting / Fishing / Camping), and Gender identity (Male). A sample of responses:

• I like option B because the description is better laid out so it is easier to read.
• Option B has white space and icons to break up the monotony of text. The icons also help draw the eyes to a specific subpoint.
• I like Option B because it is simple and elegant but because of the nature of the product I want as much information as possible.
• I don't want to read a book of product description so I would choose B. B is succinct with all relevant information. American made, dimensions and military grade are all appealing, without having to read paragraph after paragraph in A.
• Option A didn’t use emojis in the description

This is a 2 option poll with 50 respondents targeting Amazon Prime membership (Yes), Interest in camping/fishing/hunting (Hunting / Fishing / Camping), and Gender identity (Male). A sample of responses:

• Option A was much more streamlined and sleek. The dimensions and properties of the case were much better explained and made me want to buy the product in question.
• I'm guessing that the point of this exercise is to choose which ad layout is most likely to produce a sale. The difference is clear in that the option I chose is much easier to read and understand based solely on the formatting and succinct manner in which the information is presented.
• I prefer the descriptions of B, but I'd like to see the bullet points spaced out like in A as it makes it easier to read.
• I like how A is broken up better. It allows me to digest the information in a less confusing manner.
• The text is spaced out and it's easier to process.

This is a 2 option poll with 50 respondents targeting Amazon Prime membership (Yes), Interest in camping/fishing/hunting (Hunting / Fishing / Camping), and Gender identity (Male). A sample of responses:

• Option A is just flat out too long and wordy. Yea I get that they're trying to do their best to sell their product, but I just don't have time to read a novel when I'm shopping for a gun case. Option B gives all the information I need to make a decision and it gives it succinctly.
• Option A acts like a bulleted list like B really is, but A is more like a novel with the amount of details. I just need the basics to know if I want to buy it or not.
• I think the language in A is really strong and gives me a strong guarantee of the product's quality.
• The other option presents way too much information in a very dense format. I just want to read the highlights when I read an ad. Also, the other copy overuses UPPER CASE - I don't like being yelled at by people who are trying to sell me something. Consider using bold face fonts instead. And please don't refer to the Constitution of the United States in your crappy ad copy. Thanks.
• Option B is way easier to read. Option A is way too descriptive and to be honest kind of not worded well. You will lose the interest of the consumer because they like easy to read bullet points like in option B.

This is a 2 option poll with 50 respondents targeting Interest in camping/fishing/hunting (Hunting / Fishing / Camping), Gender identity (Male), and Amazon Prime membership (Yes). A sample of responses:

• I was turned off by the negative language of option A, option B was more concise, and straight to the point. When shopping I want to get to the relavant information quickly without all the extra fluff.
• I like option B because the description is laid out better and evenly spaced to make it easier to read.
• i picked this case for durability. It is made with stainless steel which will last. I would buy the case reinforced with stainless steel.
• b as it has a 100% back guarantee
• The random usage of capitalization in Option A looked childish and made me fee like I was being yelled at. Option B was a straightforward list of details, which I appreciate.

This is a 4 option poll with 100 respondents targeting Amazon Prime membership (Yes) and Interest in camping/fishing/hunting (Hunting / Fishing / Camping). A sample of responses:

• The mix colors of greens is dependent on the location and season but overall this has a mixx.
• All 4 are digital camo which doesnt blend in well anywhere.
• These look great and are good examples. Any of them would work . They remind me of the Oak leave type patterns invented in WWII.
• D is most appealing to me.
• I hunt in Alaska in the fall, when most vegetation is dead. I look for camo patterns with absolutely no black and a minimal amount of green. They should ideally be mostly brown.

This is a 2 option poll with 50 respondents targeting Interest in camping/fishing/hunting (Hunting / Fishing / Camping). A sample of responses:

• Ebikes for hunters just doesn't seem like a good fit
• I prefer to see what I am getting in person. That goes with anything. I think there are too many things that can go wrong with something like this when you don’t see it in person. Maybe there is something you don’t like but you might not see it in a picture and by the time you it might be too late.
• I have not barriers to not shop at this type of store.
• Very little information to go off here. I do not feel like a lot of hunters are looking for ebikes, and most people who are looking for ebikes are not hunters. But all of that said if I were the ideal customer I do not see any reason I would not feel comfortable buying from the store.
• I chose B because there is no link to check out the store. Can't feel comfortable purchasing something from a store that can't provide a link to check out their inventory.

This is a 2 option poll with 100 respondents targeting Interest in camping/fishing/hunting (Hunting / Fishing / Camping). A sample of responses:

• I don't support killing animals. And this store relates to killing deer.
• I don’t buy from websites I’m not familiar with.
• SSL encryption is enabled, but more in depth security testing is needed to fully access this site's security posture.
• I only buy from large online retailers such as Amazon and Walmart to protect my personal information, I don't really trust giving my credit card info to a website I've never heard of before. But the website sounds legitimate enough that I'm sure the average consumer would trust it.
• It looks like a trustworthy, professional website.

This is a 2 option poll with 50 respondents targeting Interest in camping/fishing/hunting (Hunting / Fishing / Camping). A sample of responses:

• It has a more professional, less toy-ish design.
• I like option B the most because I like the design of the product a little more as well as scope.
• Option "B": I have a monocular of a different manufacturer already but I like the look of this one more than the other mainly based on the superior photographic image. The grip area also looks better on this one comparatively.
• This one looks higher quality.
• I like the olive drab color better, the knobby body would make it easier to hold, and it looks like it may take attachments in the front.

This is a 5 option poll with 50 respondents targeting Interest in camping/fishing/hunting (Hunting / Fishing / Camping) and Amazon Prime membership (Yes). A sample of responses:

• I like that C has a low price combined with a high number of reviews and good rating. It makes me think it’s quality product with a good value.
• I like option B picture the most. I like how the image shows everything that you would revive including a carrying case for the portable shower.
• I prefer the design and price of C. E is looks well made but the difference was price. B, A, D all look quality but something about them wasn't as good
• I like the design and price of C and A over the others here.
• The look like images of the same thing so I went in order of best price.