Hiking Audience Targeting

This is a 2 option poll with 50 respondents targeting Hiking (Yes) and Amazon Prime Membership (Yes). A sample of responses:

• I chose Option B for the more pertinent information. The inclusion of the 5 year guarantee is important because pillows become lumpy and unattractive quickly. Also the hypo-allergenic component is something I pay attention to as my daughter has allergies.
• I need pillows that are hypoallergenic so that's why I picked B.
• A is better than B
• A makes the pillow sound more comfortable and like something I would want to buy, even not for camping.
• Option A is a tiny bit more catchy than Option B. It is simple and straight to the point about what the pillow does and that it is free of any chemicals.

This is a 8 option poll with 50 respondents targeting Gender (Female, Male), Age Range (18 24, 25 34, 35 44), and Hiking (Yes). A sample of responses:

• My decision is based on the following factors: design, updated text style and brand symbol can be perfectly displayed.
• I thought option E was very unique and bold. I really like the outline and shading using the white while the ram remained black. It looks tough, which is how I'd want me cooler to be while hiking. I thought option nA was pretty classic and cool.
• Simple designs looked more modern!
• I chose according to which font and image looked the most eye catching and interesting to me. I like the curved font in A and B the best because it looks the most professional and eye catching. I like the minimalist goat sketch on E next best. The rest up until D and C are pretty much equally good to me. I don’t like the larger images in my last two choices
• Choice was the sharpest and most memorable in my opinion. It was simple yet modern and would let you focus on the name of the company as well. It’s also why I ranked H last, H looks a little clumsy compared to E. I ranked B and F near the bottom as they looked like something you would expect for a college sports team. I ranked D second as it also stood out and would be unique. I liked A as well, it had sort of a Hollywood production vibe to it. C and G are good, but seem familiar so might not be unique enough to make the brand stand out.

This is a 2 option poll with 200 respondents targeting Income ($61 100k), Age Range (45 54, 35 44, 25 34, 18 24), Gender (Male, Female), and Hiking (Yes). A sample of responses:

• It is a bit more subtle and classier
• I prefer the larger-seeming logo. The moon silhouette looks cool.
• I like seeing it on the mountain
• The logos contrast draws more attention to the bag without being too overt. Additionally, the position and stature of the ram looks more confident, stoic, and strong in Choice A. I also think the serif font on Choice A gives the bag a vintage, outdoorsy feel.
• With having what looks like a moon behind the animal I think this makes it stand out more. I like the way it looks brighter and catches your attention more.

This is a 1 option poll with 50 respondents targeting Amazon Prime Membership (Yes), Hiking (Yes), and Age Range (35 44, 25 34). A sample of responses:

• It's definitely lacking in some way, but I can't quite put my finger on it. The alliteration doesn't sound good. It sounds like a medicine, "Take trails and call me if it doesn't clear up."
• it doesn't sound that cool
• I love hiking and camping. You should also add in kayak/canoe lovers.
• The name is indeed outdoorsy but its seems kind of mediocre. It is not very catchy and seems like there's not a real point to the name and more like it was just a couple words thrown together for the sole purpose of sounding like it could be an outdoorsy name.
• This brand is best choice for camping, hiking, and outdoor acxtivities so i like this brand.

This is a 1 option poll with 50 respondents targeting Hiking (Yes) and Age Range (35 44, 25 34). A sample of responses:

• I like the name thruland because it sounds adventurous and exciting
• i like that name is original and unique and i like that kind of things
• Its sounds clean and "professional" if you will. I'm not sure that it captures the full essence of outdoors though
• I like it! It definitely sounds like your products are going to be reliable all the way through a person's favorite hike or adventure.
• This product for camping, hiking, and outdoor activities and general way. it may comfortable to everyone. if i should see the product whether quality or not.

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• Rolls off the tongue easier and smoother, (like Take me to the Ball Game). the other option is a bit short and not immediately clear what is meant by it.
• I like panel A. This was pretty much my mantra when I was young.
• I definitely have to go with B taking trails. It's very simple and smooth and not very long. So when you're going for a brand or an apparel and you need to make a tag or something like that you're going to save one cost by using taking trails and also it's just more catchy. It's easier to say and it's right on the tip of your tongue it just rolls off. If you look at most major big companies and brands they have small names. so they're easy to say it easy to remember and taking trails is both of those easy to say and easy to remember.
• Mountain Hardwear.Outdoor Research.Icebreaker.Arcteryx.Montane.
• I thought Option A sounded catchier and was more personal. It was a phrase that made sense and also a logical sentence. Option B was OK but didn't speak to me directly and didn't sound as catchy