Hiking Audience Targeting

This is a 2 option poll with 200 respondents targeting Income ($61 100k), Gender (Female, Male), Age Range (18 24, 25 34, 35 44, 45 54), and Hiking (Yes). A sample of responses:

• I like how this one incorporates the bag better into the logo. It looks cooler and fits better.
• I learn more towards choice A because of the logo being larger and of a greater design.
• B is bold and memorable.
• I like the more subtle look.
• I prefer the more minimalistic feel which makes the bag look cleaner and higher quality

This is a 1 option poll with 50 respondents targeting Age Range (35 44, 25 34), Hiking (Yes), and Amazon Prime Membership (Yes). A sample of responses:

• Yes. I would love to take the trails in my take trails gear. I'm a huge hiker and I think this name is both clever and fun. Good luck!
• i like that idea alot actually. i cant wait to see it online
• I like it. It fits well and really makes me associate the brand with the product. It makes sense to me.
• Take Trails isnt a super great name at all. But your onto something good
• I think that its a great name. I think it fits well with what it trying to convey.

This is a 1 option poll with 50 respondents targeting Age Range (35 44, 25 34) and Hiking (Yes). A sample of responses:

• It definitely sounds like an outdoors brand, but it seems a little flimsy. something about "thru-" makes me think of, or rather not think of, passing by the outdoors on an interstate or something. However, it is a somewhat unique name, and it does roll off the tongue.
• It's a decent name but if i have one note it might be a little too vague for a company that makes outdoor apparel, and by that make it more specific for your company.
• I like it. Your going thru different parts of the land and seeing different places.
• Thruland is ok, but it plays too much like a drivethru. Sounds more like an auto related company.
• I really love that name. It almost sounds like through hiking. It has that outdoorsy feel but as well as a familiar feel. It's very catchy. I can see it being a very popular brand's name.

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• I like B,Taking Trails, because that is what I do, take the trails. I think the name in Option A is a bit too long. B is more catchy than A.
• Taking Trails just sounds a bit confusing as to what it means
• I like A the most because it's catchy and has a fun ring to it.
• IT TENDS TO USE THE PRODUCT BY WORDS IT'S SELF.
• Option A is catchy, outdoorsy, and it sounds fun.

This is a 1 option poll with 50 respondents targeting Gender (Male) and Hiking (Yes). A sample of responses:

• black, olive, tan, gray
• I think a lighter shade of green or anything from that to a light grey, something that won't heat up in the sun
• I would like desert tan if going on tactical backpacking trip. The color goes best in the woods and the outdoors. A camo color would be my second choice, camo always goes good in the woods and outdoors. Brown would be my third choice and black my fourth choice.
• I think i would choose multi-camo because I think it would blend well in an urban and rural/wooded setting.
• My top four would be forest green, light green, tan, and dark grey

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• While option "B" may he hard to pronounce at first - its also a single word that in the end would be easier to say.
• I would prefer a one word brand name too. It sounds fun and easier to say than A.
• I don't like that the name in B is made up. A sounds more natural and straight forward
• It makes more sense. The other option could mean many things which someone would not "get" quickly
• That other option sounds more like a spell than a company name, making me think differently of the brand

This is a 5 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• I chose the color more relatable to camping
• I prefer greens for camping equipment as it blends in more with the natural surroundings.
• Camo or green seems to be a good fit for outdoors items as seen here.
• i didn't like the cam one. i preferred plain colors of which white was my favorite
• I ranked these in order of how conservative they looked. I think A C and E are nice and conservative. I definitely wouldn’t but B or D, they are too loud.

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• It has a more personal, human touch.
• this couple is #goals. it's very aspirational
• Option A better depicts the activity involved
• this one they seemed like they are having alot of fun
• This option feels more real and has a look that says over 50.

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• I like that in choice A they show the carrying bag that comes with it. I also like the suggestions of where to bring my selfie stick. I would buy choice A
• I know what a selfie stick is used for, so the other image descriptions don't really seem necessary to me. This one makes more sense to me.
• B has a nice design and overall superior layout.
• I much prefer the backpack instead of the selfie stick. I would never use a selfie stick.
• This shows the product in action and I can better understand its purpose.

This is a 3 option poll with 50 respondents targeting Hiking (Yes), Income ($61 100k), Gender (Male), and Age Range (35 44, 25 34). A sample of responses:

• I liked the grey and blue accented socks. I thought they made the design stand out more than the other choices. The yellow color was my least favorite. I wouldn't want mustard yellow socks.
• I think blue goes with everything. I would probably wear these with jeans while out hiking. So I went with C Glacier Blues as #1 choice. I also like the navy and oatmeal color which ranks #2 for me and looks quite outdoorsy.
• I prefer option C (Glacier Blues) because of the subdued color pallet of these socks. They would match any outfit I would choose to wear. The other socks are a bit too bold for my taste.
• B has the best color choice and looks most appealing
• I like how the orange band at the top contrasts the rest of the sock. Just a nice touch. For my second option (B), I always like the color blue. It doesn't stand out and goes with nearly everything (at least everything I own). The last option (A) just looks washed out and faded already. I don't like that color style.