Interest in hiking audience targeting

This is a 5 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• I voted E first because it looks like camping gear (green) and has the shower head which clearly marks what it is. I picked D next because it looked like it held a lot of water and was camo. C was the next pick as it had the shower head which clearly marked what it is. A was next because it was larger than B. I picked B last because it seemed like it did not hold much water.
• I’d choose blue because it is indeed my favorite color but it is also highly visible as to not lose it.
• either the green or the camo really say "camping" to me
• I liked choice A the best since the blue color matches the use of this bag. The other colors and options look okay but with the color of the bag meaning it could contain anything, but choice A and the blue bag flat relatable to holding water.
• D is camo so it's the best for camping. E has a good color for camping. A C and B are appealing but not great for camping.

This is a 2 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• You can clearly see the hikers as older , the other picture it is not as clear to me.
• They truly look in love in Option B.
• I like option A because the individuals in option B look a bit too old (70s or 80s) that might turn off some of the younger (50/60s) users of the website. Option A the hikers look a bit younger and in better shape which might attract a larger variety of user to the website.
• A is more attention grabbing because of the bright colors of the coats and backpacks.
• Looks much more natural to me.

This is a 2 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• I think both options are fine however I slightly prefer option A. I really like how the ad is overall displayed and I like the addition of the backpack as well as the diagrams of what you can do.
• I like A more because I think the seat has more to do with the walking sticks than the self-stick has to do with it.
• I have no use for the selfie stick but the backpack stool while being sole with the backpacking gear makes sense to me and I would be way more likely to buy this option.
• I would likely buy A. The information provided does not tell you what comes with each product, or a price variation. By the looks of A it comes with more items than B.
• I would find the seat/backpack to be very functional for some of my outdoor activities in which I could carry my gear and food, but also, have a guaranteed seat off the ground wherever I am. I am not a selfie taker, so the selfie stick in option B would not be of much use to me.

This is a 3 option poll with 50 respondents targeting Age range (25 34, 35 44), Personal income range ($61 100k), Gender identity (Male), and Interest in hiking (Yes). A sample of responses:

• I liked the grey and blue accented socks. I thought they made the design stand out more than the other choices. The yellow color was my least favorite. I wouldn't want mustard yellow socks.
• I prefer option C (Glacier Blues) because of the subdued color pallet of these socks. They would match any outfit I would choose to wear. The other socks are a bit too bold for my taste.
• I like how the orange band at the top contrasts the rest of the sock. Just a nice touch. For my second option (B), I always like the color blue. It doesn't stand out and goes with nearly everything (at least everything I own). The last option (A) just looks washed out and faded already. I don't like that color style.
• I think blue goes with everything. I would probably wear these with jeans while out hiking. So I went with C Glacier Blues as #1 choice. I also like the navy and oatmeal color which ranks #2 for me and looks quite outdoorsy.
• B has the best color choice and looks most appealing

This is a 7 option poll with 50 respondents targeting Amazon Prime member (Yes), Age range (25 34), and Interest in hiking (Yes). A sample of responses:

• as house wife , need to check price which is under budget and fulfill basic needs .
• I want it to have a certain style foremost
• Price plays a huge part in every purchase I make. I also need to know that it is a quality product and those are important factors for me when making purchases
• Reviews and functionality top the list for me, with price a close third. I generally don't care about a warranty, and sustainability isn't a big factor for my purchase decisions.
• I would go with option "C". I always look at the reviews before making a purchase on Amazon.

This is a 3 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• Option A is the one that would most likely make me want to see the product details because you can see more of the components.
• I like seeing how the different pieces fit in this
• I like option B the most because I feel the product has the most accessories. I then think that product A has more accessories than choice C.
• It shows me how it goes in the carrying case. It shows me more than the others, so it is more attractive
• I like the transparent cover on this one as it gives a better impression of what the product looks like.

This is a 1 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• This may be useful for some but unfortunately, not for me.
• I think that's a pretty snappy idea, no pun intended! Although my skating days are long gone with my bad ankle.
• That actually sounds pretty awesome, and I would be really interested in it.
• I do not see the likelihood of me hiking and carrying an ice skate with me.
• I am not a 'skater' and while this seems like a nice and convenient product, it does not interest me at all.

This is a 2 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• This is to the point and just tells you about the product
• Option "B": Clear, concise, and more well written, this entry hits the highlights of a description in a way that makes it the more enticing entry by comparison.
• I would be more likely to click on option B because I think that it is more a direct and interesting title than option A.
• A for sure. Couldn't even get through 1st sentence on B. Too technical and boring to start with.
• I prefer option A because it sounds more personal and relatable to me. Option B does not sound quite as pleasant to me!

This is a 2 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• I would be more likely to click on option B because I think that it has a simpler and easier to understand title.
• I like option B better because this description resonates with me more and I prefer "lightweight" over "compact".
• The additional information provided in this version is valuable. While the text is longer, it's not significantly longer either.
• My choice mentions a tripod and all the suggested uses could benefit from that additional equipment.
• I slightly prefer A. A seemed a little easier to understand, and I also like that A made it clear that the product comes with a warranty.

This is a 2 option poll with 50 respondents targeting Interest in hiking (Yes). A sample of responses:

• I think B is the better product listing information. I like that in B, it includes a custom gift box. This is a good option for people who would want to give this to someone as a present.
• I like B for the normal person type of writing. It makes you understand it better.
• This option appeals more to experiences and adding kids or adults in the description makes the product appear more versatile
• B sounds like it has more options .
• A - I prefer everything that I can be used by me and my kids.