Hiking Audience Targeting

This is a 2 option poll with 50 respondents targeting Hiking (Yes) and Amazon Prime Membership (Yes). A sample of responses:

• Option A is a tiny bit more catchy than Option B. It is simple and straight to the point about what the pillow does and that it is free of any chemicals.
• A makes the pillow sound more comfortable and like something I would want to buy, even not for camping.
• I need pillows that are hypoallergenic so that's why I picked B.
• I chose Option B for the more pertinent information. The inclusion of the 5 year guarantee is important because pillows become lumpy and unattractive quickly. Also the hypo-allergenic component is something I pay attention to as my daughter has allergies.
• A is better than B

This is a 8 option poll with 50 respondents targeting Gender (Female, Male), Age Range (18 24, 25 34, 35 44), and Hiking (Yes). A sample of responses:

• I chose according to which font and image looked the most eye catching and interesting to me. I like the curved font in A and B the best because it looks the most professional and eye catching. I like the minimalist goat sketch on E next best. The rest up until D and C are pretty much equally good to me. I don’t like the larger images in my last two choices
• Simple designs looked more modern!
• Choice was the sharpest and most memorable in my opinion. It was simple yet modern and would let you focus on the name of the company as well. It’s also why I ranked H last, H looks a little clumsy compared to E. I ranked B and F near the bottom as they looked like something you would expect for a college sports team. I ranked D second as it also stood out and would be unique. I liked A as well, it had sort of a Hollywood production vibe to it. C and G are good, but seem familiar so might not be unique enough to make the brand stand out.
• My decision is based on the following factors: design, updated text style and brand symbol can be perfectly displayed.
• I thought option E was very unique and bold. I really like the outline and shading using the white while the ram remained black. It looks tough, which is how I'd want me cooler to be while hiking. I thought option nA was pretty classic and cool.

This is a 2 option poll with 200 respondents targeting Income ($61 100k), Age Range (45 54, 35 44, 25 34, 18 24), Gender (Male, Female), and Hiking (Yes). A sample of responses:

• It is a bit more subtle and classier
• The logos contrast draws more attention to the bag without being too overt. Additionally, the position and stature of the ram looks more confident, stoic, and strong in Choice A. I also think the serif font on Choice A gives the bag a vintage, outdoorsy feel.
• I like seeing it on the mountain
• I prefer the larger-seeming logo. The moon silhouette looks cool.
• With having what looks like a moon behind the animal I think this makes it stand out more. I like the way it looks brighter and catches your attention more.

This is a 1 option poll with 50 respondents targeting Amazon Prime Membership (Yes), Hiking (Yes), and Age Range (35 44, 25 34). A sample of responses:

• It's definitely lacking in some way, but I can't quite put my finger on it. The alliteration doesn't sound good. It sounds like a medicine, "Take trails and call me if it doesn't clear up."
• The name is indeed outdoorsy but its seems kind of mediocre. It is not very catchy and seems like there's not a real point to the name and more like it was just a couple words thrown together for the sole purpose of sounding like it could be an outdoorsy name.
• it doesn't sound that cool
• I love hiking and camping. You should also add in kayak/canoe lovers.
• This brand is best choice for camping, hiking, and outdoor acxtivities so i like this brand.

This is a 1 option poll with 50 respondents targeting Hiking (Yes) and Age Range (35 44, 25 34). A sample of responses:

• I like the name thruland because it sounds adventurous and exciting
• Its sounds clean and "professional" if you will. I'm not sure that it captures the full essence of outdoors though
• I like it! It definitely sounds like your products are going to be reliable all the way through a person's favorite hike or adventure.
• i like that name is original and unique and i like that kind of things
• This product for camping, hiking, and outdoor activities and general way. it may comfortable to everyone. if i should see the product whether quality or not.

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• I like panel A. This was pretty much my mantra when I was young.
• Mountain Hardwear.Outdoor Research.Icebreaker.Arcteryx.Montane.
• I definitely have to go with B taking trails. It's very simple and smooth and not very long. So when you're going for a brand or an apparel and you need to make a tag or something like that you're going to save one cost by using taking trails and also it's just more catchy. It's easier to say and it's right on the tip of your tongue it just rolls off. If you look at most major big companies and brands they have small names. so they're easy to say it easy to remember and taking trails is both of those easy to say and easy to remember.
• I thought Option A sounded catchier and was more personal. It was a phrase that made sense and also a logical sentence. Option B was OK but didn't speak to me directly and didn't sound as catchy
• Rolls off the tongue easier and smoother, (like Take me to the Ball Game). the other option is a bit short and not immediately clear what is meant by it.

This is a 1 option poll with 50 respondents targeting Hiking (Yes) and Gender (Male). A sample of responses:

• Black, tan, grey, dark blue
• Would choose color in the following ranking order probably my preferences are multi camo, green,desert tan and black which implicit attractive on the product also stimulate and create the vibes to choose the images on the the above colors,it plays a substantial part on choosing the product towards the customers.
• I would like the backpack to be in a darker blue, black, grey, or camo.
• based on my previous occupation it would have to be black, woodland camo, desert camo, and olive green.
• Black, Grey, Green, Brown

This is a 2 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• Wanderer Gifts is it hands down. No clue what Wanderity is. It also doesn't quite roll off your tongue.
• i love the name of this. it reminds of an old store in an old town.
• This name just made more sense to me and I liked it better than the made up name.
• Wanderer Gifts is an easy to remember name. When one is camping some people call it wandering. Wandering and camping are relatable words. The type of people the service will attract are people who, most likely enjoy the types of products listed. The explanation of choosing the name is direct, simple to understand and denotes fun. Choice B is vague and boring.
• I prefer Wanderer Gifts only because "Wanderity" sounds awkward. I wonder if something like "Wanderosity" or "Wanderology" is available maybe? I like the idea of Wanderity but it feels weird to say, which is why I voted for A.

This is a 5 option poll with 50 respondents targeting Hiking (Yes). A sample of responses:

• I liked choice A the best since the blue color matches the use of this bag. The other colors and options look okay but with the color of the bag meaning it could contain anything, but choice A and the blue bag flat relatable to holding water.
• I’d choose blue because it is indeed my favorite color but it is also highly visible as to not lose it.
• I voted E first because it looks like camping gear (green) and has the shower head which clearly marks what it is. I picked D next because it looked like it held a lot of water and was camo. C was the next pick as it had the shower head which clearly marked what it is. A was next because it was larger than B. I picked B last because it seemed like it did not hold much water.
• I have a preference for the darker colors. Since these products are used for camping, the light-colored ones show dirt and will look gross very quickly.
• D is camo so it's the best for camping. E has a good color for camping. A C and B are appealing but not great for camping.