Number of kids audience targeting

This is a 2 option poll with 50 respondents targeting Number of kids (3+ Kids, 2 Kids, 1 Kid). A sample of responses:

• this one is brighter and seems to have more details.
• I like how all of the colors in this photo is brighter and how the beaker is more glowing.
• Prefer the darker with the beakers.
• This illustration on the front of the box is more engaging and intriguing than the other choice.
• I chose A because the orange color seemed a little bit darker than the other image. I thought the darker orange made it look a little bit sharper. There is not much other difference between the two except B has like a molecule or atom or something on the box. I don't think it is necessary and I almost didn't even see it when comparing the images anyway. I liked the beakers on A better than B as well.

This is a 3 option poll with 50 respondents targeting Age range (65+, 55 64, 25 34, 45 54, 35 44) and Number of kids (1 Kid, 3+ Kids, 2 Kids). A sample of responses:

• Prefer Option B. Prefer the conservative design and muted colors of Option B. The others are just too colorful for their own good.
• the design and how easy it is to use all this were put into consideration while making choice.
• I love the cute design on C, the colors on A and the trendy design on B
• All of the patterns are very interesting but C makes me want to buy the product.
• I like the watermelon design in C, then I like the blue in option B.

This is a 2 option poll with 50 respondents targeting Number of kids (1 Kid, 2 Kids, 3+ Kids). A sample of responses:

• Option B is a much better image. The facial expressions on the kids faces are dynamic and spontaneous. The image makes you feel the excitement of them playing the game.Option A is not balanced well. It has a big dead purple spot in the upper left hand corner and a horribly distracting arm in the lower left corner. That arm just does not make sense to be in the image. The whole image in option A feels off. Option B looks great, is balanced and offers happy faces playing the game that the ad is trying to sell. It is a great ad image.
• I like A better because it is just more representative of the places my kids normally hide.
• Option A is the best because the product is well designed and simple to follow.
• I like option a better. It actually shows the kids hiding, makes the game easier to understand.
• I think this grabs my attention more for the placement of the kids and it is easier to surmise what they are doing

This is a 4 option poll with 50 respondents targeting Number of kids (2 Kids, 3+ Kids, 1 Kid) and Age range (25 34, 35 44). A sample of responses:

• I prefer to purchase option A' because the packaging has a really appealing design and attractive colors.
• I like the color scheme on this set the best. I like the lighter look on the colors. I think they look refreshing and they look the best visually as well
• All are great. A is the most clearly for kids. D and B are a little too subdued.
• I think it looks the most kid friendly and easy to read/understand packaging
• The label on C looks cute and very kid-oriented so I think it would make using it fun.