Parent Audience Targeting

This is a 3 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I would buy the option C because i find the design and packaging more appealing.
• I ranked these based on how I thought the design was
• I find B appealing because it is mature and attractive, it has a very nice content of design with good display, while A is cool and attractive and i like the display content with good design and nice content of product, also C looks nice and I belief it has a good idea of product design but the color is not really attractive to me.
• I like the nice labeling of the product and it's font layout.
• I like the name night night. This is something most parents say to their kids. I can hear parents now saying kids get the night night spray.

This is a 4 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I really like photos of people using items. I like the one with the baby and the dad's hand. The one with the long hair along the edge is extremely distracting.
• C and D shows the item being used which makes me want to know the other item features. A shows the item name which is intriguing. I can't tell what the item is in B, so I'm not very interested.
• Option C is informative and interesting in the way the baby bag is used. I would like to see and hear about all its uses. Option D is very similar but the placement is different and a little askew. Option B & A tell you absolutely nothing. The bag could be anything and there are no identifying details saying it's for changing a baby.
• I know what it is - I liked seeing the baby using it - it reminded me of my great nephew, who is about that age. That would trigger me to want to buy it.
• Option D and C show more about what the bag does, which make me more interested in the product. Option A barely shows anything so I probably would not even notice the ad.

This is a 4 option poll with 50 respondents targeting Parent (Parent), Amazon Prime Membership (Yes), and Gender (Female). A sample of responses:

• I liked B the best because the light background with the green leaves is better than the darker background with the leaves as in Option A and D. Option C had the same background as Option A, but the blue color word "Baby" is subconsciously favoring male babies, as blue is the dominant color for boys. Green is the more neutral color.
• I chose Option A as my favorite because I like the darker green background and the darker font. I chose Option B second because it's similar to Option A. I didn't really love Option C because I didn't like the blue background where it says BABY. I chose Option D last because it was smaller and I was unable to make it bigger to compare it with the others.
• The darker green background in A is more attractive and makes the words easier to read. The light blue of B and D are OK but not as good. I don't like the blue color for C as it feels a little like it's more for boys and not girls.
• My first choice had the best color scheme with the pale greens and a lighter background. Second choice had the word baby in blue and I didn't like that as much.
• I like A because the colors work well and I like the darker emphasis on the baby label, I like D next because the contrasting background makes the label stand out more; I like the style of B; I chose C last because I did not the blue coloring compared to the other choices which were more appealing.

This is a 2 option poll with 50 respondents targeting Gender (Female), Age Range (35 44, 25 34), and Parent (Parent). A sample of responses:

• Picked A solely because it is more grammatically correct than B. I like the white background more but I can't abide grammatical inconsistencies.
• I like the simple white. It's classier and stands out.
• I like better option B because it looks nice clean and eye catching then other option
• I like the yellow one the best because it's bold and catches my attention.
• I chose the color scheme that I liked best and that I felt was the most eye catching.

This is a 1 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• There is no image, therefore I can not answer any of your questions very well. If it is a large wood set, I would think about $30 dollars?
• I do. I think it's very unique and can be passed down due to its sturdiness.
• My first thouht is that I wish there was more color and variety to the different vehicles. It is unique because I have not seen a wooden set like this before. The color and design are not my favorite as i prefer more lifelike images. I would pay 10 bucks.
• No link or photo provided. Should there be one? My first thought based on the title is that the word massive is spelled wrong. I don’t know if that’s intentional, but it was distracting. Wood toys are fine to but for my kids as long as they are good quality and won’t splinter. It is hard to layout a price without a photo, but I would pay maximum 50, but it would have to be a really good set for that price
• I would if it was something that my kid would want to play with

This is a 4 option poll with 50 respondents targeting Number of Kids (3+, 2, 1) and Parent (Parent). A sample of responses:

• Option B is by far the most dynamic and colorful.
• Option C is best as it shows interactions between a mother and child while using the products.
• I like option B because overall it feels like the website is less cluttered.
• Prefer C I like the picture of the cute babies using the products
• Option B draws me to it right away because I am always interested to see what other babies/children eat so I can get some meal ideas. I know that's not the point, but that one caught my attention right away. I like Option C next since it seems to have a wide variety of items to meet all different types of needs. The same goes for Option D. I think Option A is a little lacking in variety.

This is a 3 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I like the design more in Option B but I prefer the yellow and white font color that is in Option C. You should use the Option C colors in Option B and that would be perfect.
• I liked choice A the best since the cover matches the theme and topic of the book. Choice A grabs my interest right away and looks appealing compared to how basic choice C looks.
• The writing looks most interesting and the cover has the best contrast between lettering and design
• i think options c and b have the best designs with large text and best background images that get you interested in the book
• I don’t like the text in A. It’s too plain and blocky, it doesn’t look fun. I feel like B has a lot of stuff going on that would excite my kids. More than choice C, which is fun, just not as dynamic as B

This is a 2 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• The closer shot of the baby on the changing pad is more endearing and warm and would make me choose this option as my preference
• I like the more close up detailed image of the bag on A.
• I like the bigger picture. Looks like there's a lot of room for the baby
• Id rather see the close up of the baby so I can see how well the baby fits on the mad
• This view allows one to see the product details more closely.

This is a 2 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I feel like choice A is a better choice because main idea of the product is laid out in a manner that is easy to understand. Choice B also has a typo in it.
• I chose B because of the word squeeze. It makes me visualize the product, which is a good thing. BTW, squeeze is misspelled. I assume that's a typo.
• The product title for a baby food product that I would you more likely click on is option A because I would not want a reusable squeezed pouch because I think it would not be as sanitary whereas a refillable squeeze would be better because it would be used immediately.
• I liked the look of it. I liked the wording a lot.
• Not much difference, except Option B has a misspelled word ("Sueeze")

This is a 2 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• im not fond of the term "squeeze" it portrays this as its going to be a mess when using it
• A is the best one for me because of the squeeze. My kid loved anything he could squeeze. It was so much easier to get food down him. I would buy this one first.
• I like B better because it's worded more clearly. In B it says squeeze pouches rather than food pouches on sentence number one. On A you have to get to the second part of the description to learn that these are squeeze pouches.
• I like option A the best. I like that the the pouches are BPA free. i don't like harsh chemicals in my kids stuff
• The first title takes a little while to realize what it's selling (in my opinion). "Reusable Baby Squeeze Pouch" sounds funny... you need to have food in that part.