Parent audience targeting

This is a 2 option poll with 50 respondents targeting Parent (Yes), Age range (21 24, 45 54, 35 44, 25 34), and Gender identity (Female). A sample of responses:

• In above the content of the MATERNITY SUPPORT BELT I choose the option B in the first position because it had a good conetent of the base so I choose this option in the good manner.
• I like the heart design and logo much more.
• I much prefer Option A packaging design because it`s very informative on the product, both visually and textually, and very appealing at the same time.
• I like that A shows a belt instead of a heart on the box. Let me know what I am buying at a glance.
• Based on the packaging design, the MATERNITY SUPPORT BELT I would rather buy is Choice A because the belt image is shown on the packaging so I could see how it's used. I don't like the packaging with the heart on it because it makes me think it's a product used to help support the baby's heart.

This is a 2 option poll with 50 respondents targeting Parent (Yes). A sample of responses:

• I prefer B. The name sound more macabre.
• I prefer Option B as my first choice. It's more expressive and it has great anticipation with the title. It conjures up mystery and murder, two things the public loves.
• I think the first option is more descriptive and that is helpful as this product seems hard to understand.
• I like parts of the title in option B, maybe just Mayhem might be a good name.
• Option A is the best because the illustration is well designed and simple for audiences to understand

This is a 3 option poll with 50 respondents targeting Parent (Yes). A sample of responses:

• Option "B": The brevity of the details in this graphic along with the name National Geographic is more than sufficient to illicit my curiousity as a buying parent.
• This learning guide is more aesthetically and attractive
• I like the labeling on this image.
• Option B because it is more concise
• option C is a support image. B is a better base image

This is a 7 option poll with 50 respondents targeting Gender identity (Female) and Parent (Yes). A sample of responses:

• I really liked option D. It’s very cute and I can see little hands trying to grab the wings and chewing on them. I didn’t like F and B, I thought they were ugly and creepy
• A is overly simple and lacks the fun and cuteness of the others. All of the others are adorable, unique, clever, bold and something that I would totally buy!
• I chose option E because it's a ladybug and I like the design better!
• The hanging toy design I would buy is Choice F because it is the most appealing of all of the toys, with its adorable yellow legs, and if I purchase this for a younger child it could possibly create a familiarity with the insect and not a fear of it when it's seen in real life.
• THE FIRST OPTIONS I CHOSE LOOK HAPPIER AND MORE DETAILED THAN THE LAST OPTIONS I CHOSE

This is a 2 option poll with 50 respondents targeting Parent (Yes) and Gender identity (Female). A sample of responses:

• I chose based on what my child would like more.
• I like the different textures that are available. This would be a great sensory toy because they are learning 2 different textures as well as shapes
• MORE VARIETY IN TOYS
• A is an awkward angle that is far away, making it hard to examine the product. B zooms in.
• I LIKE THAT THIS OPTIONS HAS MORE TOYS THAN THE OTHER OPTION

This is a 3 option poll with 50 respondents targeting Parent (Yes), Amazon Prime member (Yes), and Age range (35 44, 25 34). A sample of responses:

• I think that the bright shades of green and blue really make it work.
• This is more colorful and more interesting for kids.
• I like the colors of this one, it is brighter and appealing to children. However, there is a ton of blue pieces and a ton of light green pieces - and only four dark green pieces. It feels a little random, like an afterthought, to throw only a few pieces of one color in makes it feel like the company ran out of light green and threw in some dark green just to get the product out faster. It doesn't feel like the dark green belongs in the set when there is so little of it, in comparison with the other colors. Does that make sense?
• I like the extra bright colors of A
• Pieces in A use bright colors such as bright green and bright blue. Those colors appear to be more exciting and attractive to kids. The colors of pieces in B are mainly dark colors which appear to be dull.

This is a 2 option poll with 100 respondents targeting Parent (Yes). A sample of responses:

• I prefer Option A as my first choice. The graphics look more exciting and there is a "other worldly" sense to it. Option B is also quite nice but has less of a impact.
• Option A is my choice because the illustration on the front of the box is more interesting and compelling than the other choice.
• Option B seems more dynamic yet still focused on science. I think some kids would better understand the test tubes over the atoms depicted in the other unit.
• I like the bottles in B. They look magical.
• B looks dull and not as lively.

This is a 1 option poll with 50 respondents targeting Parent (Yes). A sample of responses:

• I went to Amazon and searched for the backpack. The one I purchased was labeled by Amazon as Amazon's Choice.
• I did a search on Amazon for small backpacks. I read multiple reviews and compared prices before settling on what I wanted.
• I cannot remember the last time I purchased a backpack. I am usually given backpacks.
• It was a YouTube influencer review that I stumbled upon.
• It was a addon purchase in an active franchise. I was in search of snickers and copped a backpack.

This is a 5 option poll with 50 respondents targeting Parent (Yes). A sample of responses:

• They all interest me and I chose A as I like the photo with the child and mother. It relates to many single women. Then D and E which is interesting and caught my eye followed by B and C last.
• I would purchase options A, C & E. I like the vivid colors, they make the books stand out from the rest. The designs are more kid friendly as well.
• I like option B the best because I like the little though bubbles showing the bad and good emotions that the child is thinking about.
• B is fun, engaging, and draws in my attention
• I chose E because I like this look best. I like the path and like the colors of it. It looks good to me.

This is a 3 option poll with 100 respondents targeting Age range (55 64, 45 54, 35 44, 25 34) and Parent (Yes). A sample of responses:

• I prefer option A, because it sounds more professional. It provides more confidence and credibility than options B and C. Those options don't sound very confident.
• Choice A sounds the most reputable and trusting of names. Choice B sounds good as well, but not as trustworthy as Choice A in my opinion.
• I like Legal in the name, Boyd alone can be anything. Option A is my first choice, followed by B and C lastly
• I feel like using the words "Legal Group" in the name makes me feel like the business is representing the victims' interests. "Firm" is a close second to "Legal Group" in my opinion for the same reason, but you don't always know what business a firm is in. The name "Boyd" alone doesn't really tell me anything, and could be a plumber for all I know.
• Option A simply makes a lot more sense and is easily more recognizable. It also comes off as being very reliable and professional.