Parental status audience targeting

This is a 2 option poll with 50 respondents targeting Parental status (Parent). A sample of responses:

• I prefer B and I think the gender neutral color is preferable. A is okay but I don't love the green color.
• B is clean and sober
• B because the functionality of the display is more encompassing and diverse.
• I liked how A was more colorful and not so drab.
• I love green so this was a no brainer

This is a 2 option poll with 50 respondents targeting Parental status (Parent). A sample of responses:

• Option B was colorful. In my opinion baby would like that pillow.
• I prefer this material because it is more modern looking and less kid like looking, but also is cute enough to match a nursery or child's room.
• I like how colorful B is! I think a young child would enjoy the colorful animals.
• B is more appealing and colorful. It gets my attention before the other one.
• I liked B more for this age group because its much more engaging and interesting.

This is a 4 option poll with 50 respondents targeting Parental status (Parent). A sample of responses:

• these pink and teal baloons really stand out to me as the most effective in the teal, and pink colors.
• Option D gives me everything I need in one and allows everything to stick to one theme. Options C and A give a great anchor piece but don't give the party a central theme and leaves me to now need to find all the supplies that can match this one. Option D and B both give all the supplies, however I think the theme for D is much brighter and happier while staying classy.
• Design of product and color look so attractive. the balloon will make kid happy.
• I picked this one cause it displays everything that you are getting without having to click on each picture.
• Overall the better description as well as the presentation of the picture just sets it right.

This is a 5 option poll with 50 respondents targeting Gender identity (Female) and Parental status (Parent). A sample of responses:

• Lighter colors that were more pastel would be more suitable to launch first since these looked more youthful and thus matched your mission to create a baby brand more. Darker hues (like the tannish brown) and navy just felt too mature.
• I like the lighter colors best. All of them are in the darker tones, so I ranked them as lighter as possible first, then to darker. I would like to see some more - not necessarily pastel - but definitely lighter.
• I think option D should be launched first because the color is brighter than the others. When my kid was a baby I liked using brighter color clothing.
• The first color is perfect for either a boy or a girl
• Parents like colors that stand out in photos and compliment the room or decor for babies. Most baby clothes have beautiful pastels or easter colors, so B is a universally accepted color that most parents would relate to. It looks like it is closer to lavender, so it might be too specific to gender for girls. I would recommend more of a sea foam or a light yellow, but that isn't an available option. Option D is nice because it is a mix of blue and green, but it is also still very gendered. I don't like E too much because it is too close to skin tone and most parents won't like that because it doesn't photograph well.

This is a 3 option poll with 50 respondents targeting Age range (25 34) and Parental status (Parent). A sample of responses:

• I selected the designs that I liked best and that I felt would be the most comfortable and relaxing
• B looks the best and I feel it would be the most durable overall.
• Option B looks like it has the most padding, is the most comfortable and safest. I ranked the other two options based on comfort and safety, I like the more round design as they would provide less worries about the safety of the product.
• Option B looks great and most comfortable due to the perfect inclination and the amazing design of the baby swing chair. I would definitely go for option B followed by A and lastly C
• Like A the best. Dark coloration and a lot of potential for it to be gender neutral for parents who are expecting and don’t know gender.

This is a 5 option poll with 50 respondents targeting Parental status (Parent) and Amazon Prime membership (Yes). A sample of responses:

• I ranked all of these in order of appeal. The babies sitting up were the most charming.
• I thought it was odd that the walls of E covered up the baby as that didn't feel transparent to me. I liked how happy and engaged the baby was in A. The baby was also smiling in D and seemed quite alert in B.
• i would want to see the baby using it realistically
• I like option C for the options it displays.
• Option A I love how the baby is sitting up and smiling. I love how it shows all the items of the bag and how it can be used. Option B I like how it shows all the items of the bag at top and the baby sitting in it at the bottom. Option E it is nice that it shows you can have a place for the baby to sleep while out and about. Option C it is nice that is shows a top view of the baby and product. Option D I like how the bag on the left side is facing to the right side, that looks best in my opnion.

This is a 2 option poll with 50 respondents targeting Parental status (Parent), Amazon Prime membership (Yes), and Gender identity (Female). A sample of responses:

• I think having two is good - we know that there are reasons you may need a back up - the other might be in the wash as well.
• I would rather have option B since there are two. Babies go through clothes so fast.
• If same price, two pack preferred
• If they are the same price, I would clearly buy the bundle. Why not? If the one is cheaper on its own, I would probably get that.
• If I were in the market for baby clothes, I would buy the set because I know how often babies need to change clothes.

This is a 4 option poll with 50 respondents targeting Parental status (Parent). A sample of responses:

• I like seeing all the pieces of the product/game spread out so I can see fully what I am getting. I like the more organized spread of the different pieces.
• B shows the use clearly
• I picked B first because it has the best pictures showing how the product works. The other photos don't show the pegs in the wooden number pieces. I liked A next because it shows all of the parts well and looks more orderly than D and C. D is next because it also shows all of the parts laid out, I just like the way A does it a bit better. C is last because it does quite show all the parts and how they work.
• I like option B the best because I like that I can see the pegs stuck in to one of the number boards.
• The first one shows how the pegs go into the board

This is a 3 option poll with 50 respondents targeting Parental status (Parent). A sample of responses:

• A shows off everything so clear and precise. The arrangement leaves me with no questions.
• Option C is my first choice because It shows all the wooden letter tiles and their box. I like that the tiles re various colors of wood. Option B is my next choice because this image shows some examples of the wooden letter tiles and it shows how they are stored in the box. Option A is my least favorite image for this product. I like that some of the letter tiles are on display but I would expect to see some more imaginative words used besides rug or mat. This is for kids so maybe you could spell out dog or cat or any animal, something pleasing to kids.
• Text on those pieces is visible better in option A. Option B is next best. I didn't see the text in C when I first looked at, thus the lowest rank.
• Option B looks neat and orderly and it is easy to see what is included in the purchase.
• I get a better sense of what it is I am buying

This is a 4 option poll with 50 respondents targeting Parental status (Parent). A sample of responses:

• I get a closer view of the product and everything that comes with it
• I like how the numbers are all spread apart. You see exactly what you're getting
• I like options A and D, with the board in the foreground. I prefer the board in front to really see the detail, as opposed to options B and C, where it’s in the background.
• I prefer pictures that show every piece i am buying, and i feel that A does the best job of showcasing them
• I feel that I am completely informed about this product when I view option A. Being able to see all the included items all spread out helps me to know exactly what to expect from my purchase. I would most definitely purchase this item based on the option A image. Everything is lined up in a systematic and organized way that makes me want to buy this item