Parent Audience Targeting

This is a 2 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I think the material in A would be more comfortable
• I chose A because I think cotton would feel softer.
• Bamboo is super soft and absorbent do I would prefer bamboo
• i prefer cotton to bamboo
• I am more familiar with cotton

This is a 2 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I like the open box so I can see inside to understand how things would be organized
• I would buy Option B because it is larger, appropriate for jewelry and well arranged, which will also teach her to be tidy, take care of her belongings and keep them properly.
• I like seeing the presentation of the jewelry box, it is practical and pretty
• I prefer the box layout in option B for storage; unsure what option A uses because its hard to tell what the pink box does.
• Color of the box is better

This is a 1 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• It is very important because I want to make sure my child does not get sick
• its very important because a babies bottle needs to be clean to avoid infection
• It's very important. The last thing you want to do is have old and/or mildewing milk or formula be in what your baby is eating
• It was critically important because I would feel awful if my baby had gotten sick due to the bottles not being cleaned. I feared not cleaning them completely.
• It is very important to keep the bottle sterile to keep the baby from getting sick. The bottle can have all kinds of bacteria that could harm the baby.

This is a 1 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• Fairly well. As long as you clean them right way they are not hard to clean.
• I am able to clean baby bottle fairly well with the items that are currently available. There are times when it is a bit hard to get to the bottom of the bottle, but it's not too difficult to a point where I get frustrated.
• Cleaning bottles is definitely tricky to make sure you do a thorough job. I have success using a very small wire brush.
• I have never had an issue with this personally
• i think its easiestt just in the dishwasher

This is a 6 option poll with 100 respondents targeting Parent (Parent). A sample of responses:

• Having more vibrant pictures and colors will help the baby. Thus, I chose based on how bright the colors are and the size of the images on the pillow.
• Babies need items with bright colors, I think. I like the animals of Option C best, but also like the "happy little trees" of Option F.
• C is my favorite. The pillow seems to have a deep spot in the middle for his little head, which you cannot really see in the other pictures. The design itself is playful, and something that would give them activity time by simply looking at what they are laying.
• Nature patterns are soothing and appealing to look at.
• I like the ones that have the softer colors and designs to them. I don't really care for the bold colors or patterns when thinking about a design for a baby.

This is a 3 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• With C I can see how the options change and work together, I also like the award badge. With B I feel like there is a wide variety. Option A is kind of boring in comparison.
• I'm not 100% sure what this is, so I'd choose C. I feel it shows me a bit that it's something related to stem. I like that it shows that it has interchangeable head colors.
• Like being able to see the three figures, however the angled picture does not give as nice of a representation as the straight ahead photo for B.
• OPTION A WOULD BE LEAST FAVE BECAUSE IT'S BORING. OPTION A IS RANKED 1 FOR ME BECAUSE IT SHOWS ALL OF THE OPTIONS...COLORS. OPTION B IS OK, BUT IT'S DECEIVING. ONE IS LARGER THAN THE REST.
• I like B because it's a nice clear image of all three. I like C and A somewhat, but C looks odd with the heads on the ground and A only shows one.

This is a 2 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• B...not to confuse people to think they are going to get three of these things :)
• I would choose B because I love that design is well crafted and bold.
• B offers a symmetrical and clean presentation that is easy to examine.
• I like that choice A shows the robot "wearing" all 3 different colored heads.
• I think A is the better choice so people realize that it doesnt just come with different hats, but different and shorter bodies to put the hats on.

This is a 3 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• I like C because I like the blue label against the white bottle. It looks sleek and attractive. I like B somewhat too but not nearly as much as C. A I don't really care for because the label looks a little busy.
• C feels a little too dark and depressing with the heavy navy color. A looks so charming with the wildlife scene at nighttime. It just seems refreshing and whimsical. I like that B features lighter tones than C.
• My daughter would like the pictures of the animals and I think the idea of using it would be more palatable with those animal pictures
• I would buy option "C". The product looks effective and reliable. The label looks appealing and attractive.
• A has a very professional look making me trust the packaging

This is a 4 option poll with 50 respondents targeting Parent (Parent). A sample of responses:

• C and D shows the item being used which makes me want to know the other item features. A shows the item name which is intriguing. I can't tell what the item is in B, so I'm not very interested.
• Option D and C show more about what the bag does, which make me more interested in the product. Option A barely shows anything so I probably would not even notice the ad.
• Option C is informative and interesting in the way the baby bag is used. I would like to see and hear about all its uses. Option D is very similar but the placement is different and a little askew. Option B & A tell you absolutely nothing. The bag could be anything and there are no identifying details saying it's for changing a baby.
• I know what it is - I liked seeing the baby using it - it reminded me of my great nephew, who is about that age. That would trigger me to want to buy it.
• I really like photos of people using items. I like the one with the baby and the dad's hand. The one with the long hair along the edge is extremely distracting.

This is a 4 option poll with 50 respondents targeting Parent (Parent), Amazon Prime Membership (Yes), and Gender (Female). A sample of responses:

• I like A because the colors work well and I like the darker emphasis on the baby label, I like D next because the contrasting background makes the label stand out more; I like the style of B; I chose C last because I did not the blue coloring compared to the other choices which were more appealing.
• The darker green background in A is more attractive and makes the words easier to read. The light blue of B and D are OK but not as good. I don't like the blue color for C as it feels a little like it's more for boys and not girls.
• I liked B the best because the light background with the green leaves is better than the darker background with the leaves as in Option A and D. Option C had the same background as Option A, but the blue color word "Baby" is subconsciously favoring male babies, as blue is the dominant color for boys. Green is the more neutral color.
• My first choice had the best color scheme with the pale greens and a lighter background. Second choice had the word baby in blue and I didn't like that as much.
• I chose Option A as my favorite because I like the darker green background and the darker font. I chose Option B second because it's similar to Option A. I didn't really love Option C because I didn't like the blue background where it says BABY. I chose Option D last because it was smaller and I was unable to make it bigger to compare it with the others.