Cooking Interest Audience Targeting

Polls based on Cooking Interest specific focus groups: Non-cooker, Light Cooker, and Avid Home Cook

Polls with Cooking Interest-specific Targeting

Check out 7 surveys targeting cooking interest. Learn how they pose their questions and view the written responses.

  • You get to choose 1 FREE sample of a spice blend for a savory meal. (Suitable for individuals and families.) You'll receive the spices and the recipe. Which would you choose and why?

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • I love southwestern style food. It is one of my favorites! I also eat chicken a lot more than I would eat pork.
    • I chose B because I have never had Southwestern Chicken and would like to try it. I did not choose A because I have my mom's delicious Pulled Pork recipes and have had it many times and I would like to try something different and not as common.
    • I would choose B because I think it'd be interesting and also I don't eat pork like in A.
    • It sounds a bit easier to cook, Option B sounds more complicated.
    • I love pulled pork. That's the long and the short of it. I bet the Southwestern Chicken is great too but pulled pork? Ya had me at pulled pork! It's one of my fav BBQ items so I don't see why I wouldn't gravitate towards that.
  • Which online store product image would you most like to click on to buy & why?

    This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Cooking Interest (Avid Home Cook). A sample of responses:

    • The gold on the packaging stands out more
    • C is the best option because the gold background highlights the green, or Emerald color and makes the product look bigger, A is the worst option, strangely enough, because with no background to the logo..it does an Optical trick shrinking the package size and enlarging the label size. This is a twofold problem, it draws attention to wasted packing and it makes it appear you are getting less actual product. Avoid option A, anything else is better.
    • I chose Option A fist because I like the simplicity of the green background as it makes it easier to read and less distracting, along with the lettering being larger and easier to read. I chose Option B next because I find the gray background less distracting than the orange one. I chose Option C last because the orange background makes it look too busy and makes it distractive when trying to read the messages given about product.
    • I like the green accents better than the entire thing being green. And I like the green better than the yellow to
    • I liked choice A the best since the green background behind the logo was more appealing and looked more natural and healthy. Choice B didn't catch my interest since the grey background blended in with the color of the lids.
  • which pizza baking tools would you buy and why?

    This is a 5 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

    • I like this order very much
    • I would want a tool to cut easy first and I think the metal one is best for that so I chose A, then I C because it does the same and it would be easy to use, then B because I would use it more, I ranked E and D last because they are not products that I would use that much or at all. I do not make my own pizza's.
    • I think the cutters and the rollers are the most essential for me.
    • The items themselves rather than the way they were displayed helped me decided chose them based on how useful to me I thought they would be.
    • I absolutely need that first tool, because I aways use a board to get out the pizza and end up shoving it to the back of the oven, and dripping cheese. The cutting wheel is nice because it's compact.
  • Which tagline do you like most? (for DIY cooking kits)

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

    • This image looks a lot better to my eyes. I think the background beige color is darker which makes the text look bolder and easier to read.
    • I think creativity is a bit more appealing to me because curiosity is somewhat limited compared to creativity. Creativity is much more productive and that's something that is engaging and desirable.
    • I like the wording on this one a lot because it resonates well with me
    • I like option A better because I am always curious try new food recipes.
    • I think this suggests a bit more mystery / adventure in cooking, which I personally appreciate as a person who cooks but often doesn't necessarily follow recipes, but instead just sort of 'wings it' in the kitchen.
  • Would you ever purchase a set of colorful cheese serving tools with either marbled or stenciled designs on them? Each set has 4 tools including a spade, fork, spreader, and knife, and retails for about USD$30.00

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • I would not purchase as it is shown. It would depend on more factors. I think the price of $30 would be high for these. Also the quality? in the picture they do not look to be of high quality. It looks like they are made of cheap wood that would fall apart and paint come off after washing. If they were ceramic that would be better. I would want to know if the metal on top rusts it looks like it could.
    • I definitely would be interested in buying the marbled cheese serving tools. They would go perfect for having friends over and serving cheese and wine.
    • Nice set size. Great colors that are fun. Decent price. I wouldn't buy them simply because I don't use them or entertain.
    • These look gorgeous and unique and I believe the price is more than reasonable. These would be a great addition to my kitchen and I know many others who would purchase as well
    • I would not, mostly because I've never heard of cheese serving tools before and don't know when/how to use them. But I do like the looks of the marble designed ones and think they would be worth $30 if I did find out I needed a set of cheese serving tools.
  • Would you purchase a set of colorful cheese serving tools with either marbled or stenciled designs on them? Each set has 4 matching tools including a spade, fork, spreader, and knife, and retails for about USD$30.00.

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • The sets are beautiful. However, I have no use for them as I do not host parties that serve cheese. Therefore I would not purchase this product.
    • I absolutely wood, and I think it’s quite creative, beautiful and unique, this pattern and style is innovative and prestigious looking
    • While these designs are cool, I think the price is too high for something like this. I can get a cheese tool for $5 at my grocery store.
    • I love the designs and colors on all of these. I would never purchase them because I don't serve that kind of food at my house. If I were though I would purchase these. The colors speak volumes.
    • If I had a reason to have this I would order them. The colors are nice and they look awesome
  • Which dish drying rack would you buy? Straight vs. Tilted

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

    • I would chose tilted because I feel that the angle allows the water to better drain and does a better job of getting the dishes prepared to be put away. I feel the angle would keep water from sitting in the bottom of the dish drainer.
    • The tilted one would foster faster and more effective draining.
    • If the rack has good air circulation, I think it would be perfectly fine to have the straight rack. It would look better sitting out on the counter because the tilted one looks a little like it is broken.
    • Tilted beacuse the main reason of having the base board is to catch the water and letting it flow to the sink.If it is not tilted then how it suppose to let the water flow down to sink.
    • It seems more efficient for drying the dishes with the tilted bottom.

Cooking Interest targeting is often combined with age range targeting, amazon prime membership targeting, and gender targeting.


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