Interest in cooking audience targeting

This is a 3 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook), Amazon Prime member (Yes), and Etsy shopper (Yes). A sample of responses:

• I like the shape and color of this one the most. It's the most like a bowl.
• I like the color and shape of option A the best. I think it is really cute and visually appealing. I like the higher sides as well.
• Option A appears to be the highest quality fruit bowl. The appearance of the bowl is smooth looking with a beautiful grain on the wood. I love the combination of lighter wood and darker wood together. This makes for the most interesting wood bowl and it looks like it is the best in quality
• B looks kind of dirty and dingy, so I really don't like it. I really like that C has the shape of the rings in the center, which is a nice touch, but the shape isn't that appealing. I love A because it looks polished and elegant.
• B looked too small to me. I loved the patterned texture around the edge for C. B looked like it would hold a lot of fruit.

This is a 5 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook), Amazon Prime member (Yes), and Gender identity (Female, Male). A sample of responses:

• C looks like it has a lot of info so I know how to use the product. D Like the color on the cover. A and B are a toss up to me they look the same. E looks very plain and generic and no idea what it is to be honest.
• I picked based on how nice the packaging appeared however none of the products really look appealing
• Looks to be a high quality product and the label appears to be informative for C, D looks good too for similar reasons and i find the little person in the corner to be amusing. A looks like a generic filter you would buy. B looks alright but it looks kind of small and i don't like that its not packaged. E looks very cheap in my opinion and of dubious effectiveness.
• The colors of the product were crispest and clearest in B and A. I really couldn't tell what the product was supposed to be in C and D since it was kept and wrapped in the original packaging and it was tough to see what product was being sold to me as a result.
• I don't like packaging that has a lot of small writing on the front, it makes it look cheap, so Option C is not very attractive. Option B and A are the best.

This is a 5 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook), Amazon Prime member (Yes), and Gender identity (Female). A sample of responses:

• I like the pink color the most. It’s fresh and vibrant while still being professional.
• The top three designs I like are A, C, and D. They are very graphic, fun, and colorful.
• I love the colors and all the foods on the cover of option C the best, especially since it is a recipe binder, I think all the little cupcakes and stuff are super cute, make it super obvious what its for, and just looks very visually appealing.
• Choices #3 and #5 are too bright a background color for me. Choices #1 #2 and #3 had the most open area on the recipe card. There is more clear area to fill up with handwritten instructions. I really liked the pics on #2 but I wouldn't just be putting dessert recipes inside, so I choose #1.
• D has the most pleasing color palette and general aesthetic. C is a bit busier but still nice to look at. A, E, and B are all terribly bright and offensive - I would not buy any of those.

This is a 8 option poll with 50 respondents targeting Age range (25 34, 45 54, 35 44), Interest in cooking (Avid Home Cook), and Gender identity (Female). A sample of responses:

• i would prefer to the all black option because it would do a better job at hiding any damage or cooking stains.
• I liked E, G, H and F better than the other choices due to the design. They all have a similar design that looks modern and fresh. I then ranked the choices in the order of my preferred color, E is my favorite because the product looks great in black.
• I love the color and style of option H the best, the color is stunning and I prefer how there is no white color on it at all, even on the handles, very aesthetically pleasing.
• They are all in order of which color/color combos I like most. Teal is my favorite, black is next. Then the ones that follow are okay, just not my favorite.
• I really like the color and the shape of option C. I like the color and the depth of option D. I love the color of option H, but I'm not a fan of the shape. I like the colors of options A and B. I do not care for the colors of options E, G, or F. I just don't find them visually appealing.

This is a 2 option poll with 100 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• I’d feel more comfortable with the addition of the screws as well as the tape; it makes me feel like the holder will be sturdier. I am a renter so I do worry about damage to the kitchen, but it doesn’t seem like anything that spackle couldn’t fix.
• More items shown on the picture give a clear idea about what is included and what is required for this product to be mounted.
• I feel option A is more versatile and I like all of the options for mounting which makes it work for more needs and feel more sturdy.
• I would choose Option A because the mounting would be more secure.
• I like that it comes with multiple mounting options.

This is a 4 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook), Gender identity (Female), and Age range (45 54, 35 44, 25 34). A sample of responses:

• C has the most inviting and warm display that shows a higher progression of detail.
• I like the simplicity of font in Choice B
• I like the classic feel of option D the best. option C is really cool too though, feels sort of retro/70s vibes--which is totally great for sunflowers in particular :)
• I like D the best because it looks the most sophisticated and modern. A is my next choice because the sans font is friendly and the difference in weight is attractive. B is simple but clean, there's some charm there but it lacks personality. I feel that C is too bold.
• I like B and A because they are easy to read and I think have a modern touch to them. C and D are fine, but they aren't quite as easy to read as B and A.

This is a 2 option poll with 100 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• I like this option to see what it looks like closed.
• B is better because it shows what the product looks like when opened, allowing customers to understand the product more clearly.
• I prefer Option B because it is more visually appealing and eye catching in my opinion.
• I would buy option B because I like that I can see the lid off giving me a view of the inside of the container.
• B - because I can see into the item clearly. A doesn't show that at all.

This is a 2 option poll with 50 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• B has the same logo as the box.
• A is the better of the two for me. I would rather buy this because the logo was clearer and resonated more with me as a consumer.
• the fact that the logo matches the box logo makes the most sense to me they both represent a tree the other logo makes no sense to me.
• Option B as the logo on the board matched the logo on the box.. If someone were to attempt to find the until, using on only the board as a guide, and not the box, it might become confusing if they were looking at Option A and searching for it's logo when the Tree logo is found on the box, but the other one isn't..
• I prefer Option B as my first choice. I like the round logo better. It's discrete looking and elegant with a modern twist that's pleasing and attractive. It fits nicely with the wooden board and has a expensive and classic look.

This is a 2 option poll with 15 respondents targeting Interest in cooking (Avid Home Cook). A sample of responses:

• Although the tree logo fits in with the word Acacia, Choice A appeals to me far more. In my mind the boldness of the font and the solid, symmetrical design of the emblem link together more with a strong cutting board and knife. It does require finesse but comes across more to me as something strong and manly. I would rather showcase Option A.
• I love the tree in B so much more. It's very cozy and inviting.
• I like the tree it is acacia wood tree and the logo is more aesthetically pleasing the other design is not too relatable
• I think it makes more sense with this logo because of the acacia name. Plus it looks nicer overall.
• I don't have a preference between the two, personally, but I believe that B is more on-brand and more what I would expect to see based on the logo on the box.

This is a 2 option poll with 15 respondents targeting Amazon Prime member (Yes), Age range (55 64, 45 54, 35 44), and Interest in cooking (Avid Home Cook). A sample of responses:

• Like them both but prefer the black. Very cool product and something I would buy but did not think of until I saw this.
• I think the black tip looks the best for the knife, looks like a better design and higher quality as well.
• I like the black tip because it's more obvious and you won't start cutting with it by accident you'll know it's there
• I would say the longer the better but A seems to grip much better than B would.
• I would be inclined to choose option A because I have black in my kitchen so that would match my kitchen the best.