Cooking Interest Audience Targeting

Polls based on Cooking Interest specific focus groups: Non-cooker, Light Cooker, and Avid Home Cook

Polls with Cooking Interest-specific Targeting

Check out 5 surveys targeting cooking interest. Learn how they pose their questions and view the written responses.

  • Have you tried home meal kit services? What are your impressions?

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • I did try Blue Apron and I loved it. The ingredients we're always fresh and high quality, the recipes simple, and the meals delicious. My only complaint is the expense. It isn't cheap, but all in all definitely worth it!
    • I have not tried Home Meal Kit services, and I would rate them a 3 on that note. I feel that those services are not necessary for many people who do not mind going to the grocery store, which is nearly everyone. I think home meal kit services are not unique enough or worthwhile enough to get for the common person, it's difficult to imagine how else to go about running those type of services but the current model isn't working. I believe a subscription model giving free meals out per month, at least one per week (differing cuisines and variety) would be good. People love Japan Crate, all those other "crate" services that give items per month for a subscription price. It's all random items and the model works.
    • Friend enjoy these services and report that the ingredients are high quality. I live in a rural area and have access to fresh produce and meat almost year round. I have recreated some of the recipes these services send along and all are well written and can easily be understood by novice cooks.
    • I have tried a home meal kit service. I found that I usually do better as I work on a recipe and 'perfect' it over time and I rarely get a recipe spot on the first time so it's challenging to pay so much and then sometimes the recipe doesn't come out as well as on the picture
    • I don't really care for them.
  • Which picture is more appealing?

    This is a 3 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • I prefer choice A because it shows off both pans and the lighting makes the coloring seem lighter. The slight turn for the larger pan makes the picture more interesting, too.
    • Options A and B give me an overall better impression of the size and depth of the dish (moreso in Option A) than Option C does.
    • I like option B and A the best since they clearly show that these are two separate dishes. Option C is a little ambiguous and could show a dish and its cover. Due to this potential for confusion, I pick the first two as my top options. I picked Option B as the best because I like how the presentation of the dishes is straightforward.
    • I like that I'm instantly being shown the depth of the lid on the first picture. Maybe if this was a product listing then you can show me close ups of the lid, but with the efficiency of option B and A it's not required.
    • I prefer the open sets that are side by side, because it gives it a more appealing photo to look at, rather than the one that is partially covered up by the other ones.
  • Which Product would you click on

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • The red is just too strong.
    • Option A looks more unique and heavy-duty. It makes the person feel like they are making a better choice.
    • I think the gray is classier and looks very sheek.
    • I much prefer the machined metal look as opposed to the bright red, I think it gives it a nice sleek look and is attractive. The red band around the top is also cleaner on option A, and fits very nicely with the grey.
    • I think the Eur Kitchen in the logo is more appealing
  • How much would you pay for this Artisan Bread Baking Set, and why? It includes 1 Bread Proofing Basket 9", a 2 Baguette baking pan, 1 Bread lame, 1 100% Linen couche, 1 Dough Scraper, 1 Dough Cutter

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • $85. It looks like a very useful set and good quality.
    • I would pay around 50 dollars for it. It seems like an interesting, fun, novel idea, but I am not sure how much practical use I would get out of it.
    • i think $25 is a fair price
    • I would pay $39. I feel like I'm still getting a good deal but it's a quality product as well.
    • 30 and not more. TO be honest, I doubt I will have the time to be using such a tool. Also, there are machines out there that make bread making easier, so I would I pay much for this?
  • Which product feature bullet is most appealing to you?

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

    • I chose option B because I like how the point is made that the machine is different from the others within the market. I like how an important feature "delay start timer" was included. This highlights how the machine function with time constraints. The description is option B details the product feature better in my opinion; however, there are statements that I like in option A as well. I like the statement "OUR DEVICE IS SIMPLE" and how it functions right out the box. Simplicity is also an important feature; however, for a specific feature I found Option B to better describe.
    • I picked this option because it sounds like a better quality product than the other option, and it appealed to me more than the other option as well.
    • I prefer this option because it immediately states that there is no wifi or internet connectivity needed. It is ready to go ad functional right out of the box.
    • there is a clear statement that simplicity is a differentiating factor
    • Sounds a little less pretentious. Plus most will not know what a sous vide cooker is so not including it in the first line is smart./

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