Cooking Interest Audience Targeting

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• there is a clear statement that simplicity is a differentiating factor
• Sounds a little less pretentious. Plus most will not know what a sous vide cooker is so not including it in the first line is smart./
• I chose option B because I like how the point is made that the machine is different from the others within the market. I like how an important feature "delay start timer" was included. This highlights how the machine function with time constraints. The description is option B details the product feature better in my opinion; however, there are statements that I like in option A as well. I like the statement "OUR DEVICE IS SIMPLE" and how it functions right out the box. Simplicity is also an important feature; however, for a specific feature I found Option B to better describe.
• I prefer this option because it immediately states that there is no wifi or internet connectivity needed. It is ready to go ad functional right out of the box.
• I picked this option because it sounds like a better quality product than the other option, and it appealed to me more than the other option as well.

This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I would. It looks like a lot of fun. It would be a great way to meet neighbors and try new foods. Sign me up!
• yes, it looks like a fun way to eat and mingle with friends
• right now no I would not, I don't hast parties ever really, and I have 2 small kids at home, not the best for a grill in the middle of our table. As a whole though I like the idea. I am a big foodie, I was a professional cook/chef for over a decade. I would love to have it around and get it out for a nice dinner with my wife and I or for having a party and adding a little fun.
• It would depend on the price but if it was a reasonable price I would be interested.
• yes because I love hibachi and it is so expensive.

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I like B the best because it shows a salad that was made and that the metal bin is where you dispose of all of your garbage like your lemon skins.
• The image with the salad is brighter and more appealing.
• It shows good looking food
• It is way more obvious in choice B that the item of interest is supposed to be a composting bucket. It provides a scene of food being prepared, and the waste in the composting container and beside it ready to go in. The picture for option A is confusing and not really apparent what product the viewer should be focusing on.
• I would use more greens than coffee in my compost bin

This is a 3 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I like option B best because it really makes me feel like I am in the kitchen because I can see more of the background. However, I do like the logo placement more on Option A that is why it is my second choice. I think the logo should above the board and to the left in Option B. I did not like option C because even though it shows everything that is included in detail it was too plain and boring. This product really needs the background scene, in my opinion, in order to make you feel connected to it and therefore strongly consider purchasing it based on the image alone. I also think that the bell peppers look best behind the cutting board too as opposed to fruit.
• A does a better job of showing me the size of everything and showing me everything I get.
• A is the best as it shows the knife in it and almost shows it in use so you know exactly what the product is just by looking at it. I think B has the best overall picture of the item. C is too cluttered for my liking.
• The first two provide needed context
• I like A because it shows the knife so it's easier to understand the purpose. I like B because the items up front are in focus and the logo is very visible. I don't care for C because I have no idea what the product is.

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• It sounds a bit easier to cook, Option B sounds more complicated.
• I chose B because I have never had Southwestern Chicken and would like to try it. I did not choose A because I have my mom's delicious Pulled Pork recipes and have had it many times and I would like to try something different and not as common.
• I love southwestern style food. It is one of my favorites! I also eat chicken a lot more than I would eat pork.
• I would choose B because I think it'd be interesting and also I don't eat pork like in A.
• I love pulled pork. That's the long and the short of it. I bet the Southwestern Chicken is great too but pulled pork? Ya had me at pulled pork! It's one of my fav BBQ items so I don't see why I wouldn't gravitate towards that.

This is a 3 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Cooking Interest (Avid Home Cook). A sample of responses:

• I liked choice A the best since the green background behind the logo was more appealing and looked more natural and healthy. Choice B didn't catch my interest since the grey background blended in with the color of the lids.
• C is the best option because the gold background highlights the green, or Emerald color and makes the product look bigger, A is the worst option, strangely enough, because with no background to the logo..it does an Optical trick shrinking the package size and enlarging the label size. This is a twofold problem, it draws attention to wasted packing and it makes it appear you are getting less actual product. Avoid option A, anything else is better.
• The gold on the packaging stands out more
• I chose Option A fist because I like the simplicity of the green background as it makes it easier to read and less distracting, along with the lettering being larger and easier to read. I chose Option B next because I find the gray background less distracting than the orange one. I chose Option C last because the orange background makes it look too busy and makes it distractive when trying to read the messages given about product.
• I like the green accents better than the entire thing being green. And I like the green better than the yellow to

This is a 5 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

• I would want a tool to cut easy first and I think the metal one is best for that so I chose A, then I C because it does the same and it would be easy to use, then B because I would use it more, I ranked E and D last because they are not products that I would use that much or at all. I do not make my own pizza's.
• I like this order very much
• I absolutely need that first tool, because I aways use a board to get out the pizza and end up shoving it to the back of the oven, and dripping cheese. The cutting wheel is nice because it's compact.
• The items themselves rather than the way they were displayed helped me decided chose them based on how useful to me I thought they would be.
• I think the cutters and the rollers are the most essential for me.

This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

• I like the wording on this one a lot because it resonates well with me
• I like option A better because I am always curious try new food recipes.
• I think creativity is a bit more appealing to me because curiosity is somewhat limited compared to creativity. Creativity is much more productive and that's something that is engaging and desirable.
• This image looks a lot better to my eyes. I think the background beige color is darker which makes the text look bolder and easier to read.
• I think this suggests a bit more mystery / adventure in cooking, which I personally appreciate as a person who cooks but often doesn't necessarily follow recipes, but instead just sort of 'wings it' in the kitchen.