Cooking Interest Audience Targeting

Polls based on Cooking Interest specific focus groups: Non-cooker, Light Cooker, and Avid Home Cook

Polls with Cooking Interest-specific Targeting

Check out 5 surveys targeting cooking interest. Learn how they pose their questions and view the written responses.

  • What do you think about a kitchen utensils brand called "KOSELIQ"? What first comes to your mind when reading the name out loud?

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook, Will Cook Only Out Of Necessity) and Amazon Prime Membership (Yes). A sample of responses:

    • Sounds new and different. The hard K makes me think of knives and cutting and choping.
    • This word doesn't mean anything. (I don't intend to be flippant when saying that, but it honestly was the first thing that came to my mind.) I do think the logo design is appropriate for a line of kitchen utensils.
    • I feel like the name might be hard to say or hard to remember
    • I don't like brand names that end in Q. Put a "ue" on the end at it would be respectable.
    • Difficult to pronounce.
  • Which image do you prefer?

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

    • I prefer this image because of the design, looks more organized and interesting.
    • Very artfully arranged with a good selection of images
    • I like how you see the book that it comes with in a closer view, as it really makes the whole set seem more valuable.
    • I like the layout here. It shows all the components well.
    • I prefer B because it gives a vivid imagination.
  • What do you think about a kitchen utensils brand called "KOLSEE"? What first comes to your mind when reading the name out loud?

    This is a 1 option poll with 50 respondents targeting Amazon Prime Membership (Yes) and Cooking Interest (Avid Home Cook, Will Cook Only Out Of Necessity). A sample of responses:

    • It reminds me of an Ikea brand.. It sounds like kitchenware.
    • I think of coal. And then I thought about Pokemon.
    • to me the name reminds me more along the lines of clothing than a kitchen utensil
    • it would seem like a sophisticated and timeless brand
    • The name personally does nothing for me. I don’t think it sounds unappealing but is not something I would relate to a kitchen item. I think maybe if the logo had more representation of what the brand was I may be more on board with it or if they were able to do large scale branding.
  • Which design do you like? Do you need a spreading insert?

    This is a 4 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

    • I prefer the classic look of option C and do not need anything additional
    • My choice of "D" is purely because I love the bottle stopper: Cork style. This is because I feel that this air tights my bottle the best compared to "B" the next best choice of bottle. Moreover, this image has the least glare so is the most enticing image from all the choices been given.
    • I like option C the best because it doesn't take any work besides tipping the salt shaker upside down to get stuff out of it. With option C I wouldn't need a spreading insert just like I wouldn't with option A. I like option A because it wouldn't take very much effort to use the shaker as it would for option's B and D. I don't like how option D is a cork that I would have to pull out and then put back in place just to get something out of the container. I also don't like option B very much because I know how hard that kind of clasp is to close sometimes. I prefer containers that are much easier access to get to what's inside.
    • A is my top choice because it can be opened and closed easily. C is my second choice because it is a classic, but cannot be closed. B and D are my last choices because it takes more effort to open and close them.
    • I like option B because of the vintage look. It makes the product look expensive.
  • Which spice jar bottle do you like? How many spice jars do you need at home?

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook). A sample of responses:

    • I like the spike jar of option A, the spike jar of option A is well designed and creative. The way the spike jar of option A is been designed makes makes it to be more appealing. I would need up to five glass jar at home.
    • The slim design will take up leads space on the counter or on the cabinet. I don't use any spice jars. I just keep them in the original container.
    • These would fit better in a cupboard. I have over 20 spice jars. Probably only need about 10
    • I definitely like the rectangular shape better for spices. I have 4 spice jars at home.
    • I prefer the more rectangle shape spice jar, it is easier to hold and use. I would need around 5 jars.

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