Cooking Interest Audience Targeting

Polls based on Cooking Interest specific focus groups: Non-cooker, Light Cooker, and Avid Home Cook

Polls with Cooking Interest-specific Targeting

Check out 5 surveys targeting cooking interest. Learn how they pose their questions and view the written responses.

  • Which wooden recipe box would you rather buy?

    This is a 3 option poll with 100 respondents targeting Cooking Interest (Avid Home Cook, Will Cook Only Out Of Necessity) and Gender (Female). A sample of responses:

    • I like the bold lettering of A, B is really hard to read
    • Choice A has a finished look with the rounded corners and the painted word of Recipes on the front. The letter of the word Recipe look to be easy to keep clean. Choice B is the standard recipe box with the very square lines of design but the foil Recipe label will not stay clean long or look new very long. Choice C is a odd shape like a pyramid and am not sure how the cards are filed except the lid says Recipes and hope the cards are not just dropped in disorganized.
    • I like B because I like the way it says recipes at the bottom. I like A and C somewhat but they don't get my attention like B. I don't really care for the shape of C either.
    • I prefer the box with the text on the side - this is by far the easiest to read. The option with the text on top is okay, the contrast is good, but the placement is less ideal. I don't like the option with the white text against the silver plate - it's almost impossible to read, especially with the detailed cursive script.
    • I like the shape of option C the most. It is clean looking but a little different
  • Which wooden recipe box do you like the most and would buy?

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook) and Gender (Female). A sample of responses:

    • They are very close to each other so I don't see much of a difference except for a wider slit in choice B. Therefore, I picked that because I think it'll b eeasier to slide cards in.
    • like the little notch as the opening for the box
    • Option B looks easier and quicker to open!
    • A looks a lot more stylish to me. Very pretty. I just don't like the cut in the other one.
    • I think I prefer B because there's something really irritating about A. I think the shape and components of B are just more clearly and crisply defined, it just makes more visual sense to me what I'm looking at. It's more satisfying. A just looks a little blobby.
  • What do you think about a kitchen utensils brand called "KOSELIQ"? What first comes to your mind when reading the name out loud?

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook) and Amazon Prime Membership (Yes). A sample of responses:

    • The name sound mature and appealing because of the uniqueness of the name, the name really tell about the brand and give some nice impressions about the brand, it is a dope idea of naming this brand and the name really look good for the brand.
    • When I pronounce the word, it sounds like a sex toy. Probably the L-I-Q at the end. I'm sure that wasn't what you wanted to hear but alas ...
    • Confusing and has nothing to do with kitchen product.
    • The first thing that comes to my mind is that I have no idea how to pronounce that.
    • the name itself doesn't really make me think of utensils, it makes me think of furniture from europe
  • Which image do you prefer?

    This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook, Will Cook Only Out Of Necessity). A sample of responses:

    • I like B better because the images are larger and easier for me to see.
    • I like this kookyn image is organized and clean.
    • I like the one where the item and accessories are closer and more prominent. You see what you buying easier. It is attractive and nice. I like the ebook on top too. Thank you
    • I like the safety razors in a fan at the bottom of image A. It is an attractive layout but just barely bigger than the one on the left.
    • I feel more favorable towards the Option B image. looks better and it attracts me to it. I love its design and appearance. The arrangement is sleek and adorable. I find it more attractive
  • What do you think about a kitchen utensils brand called "KOLSEE"? What first comes to your mind when reading the name out loud?

    This is a 1 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook) and Amazon Prime Membership (Yes). A sample of responses:

    • "Did I pronounce it correctly?" I do like the logo a lot. I think the font is very fun and cool. I am interested to see what they have to offer.
    • Looks like they just put a bunch of random letters and hoped for the best. Wanted to make it seem important when it's not that important/
    • It kind of looks like the Pixar logo and the cartoon at the beginning of Pixar movies, I also am not 100% sure how to pronounce it.
    • It is a fun word to say but I don't know what to think of the products
    • Honestly between the logo and the name I would be sure this would be Icelandic or an Ikea brand. I would expect quality but I would also expect high prices.

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