Cooking Interest Audience Targeting

This is a 3 option poll with 100 respondents targeting Cooking Interest (Avid Home Cook, Will Cook Only Out Of Necessity) and Gender (Female). A sample of responses:

• I like the bold lettering of A, B is really hard to read
• Choice A has a finished look with the rounded corners and the painted word of Recipes on the front. The letter of the word Recipe look to be easy to keep clean. Choice B is the standard recipe box with the very square lines of design but the foil Recipe label will not stay clean long or look new very long. Choice C is a odd shape like a pyramid and am not sure how the cards are filed except the lid says Recipes and hope the cards are not just dropped in disorganized.
• I like B because I like the way it says recipes at the bottom. I like A and C somewhat but they don't get my attention like B. I don't really care for the shape of C either.
• I prefer the box with the text on the side - this is by far the easiest to read. The option with the text on top is okay, the contrast is good, but the placement is less ideal. I don't like the option with the white text against the silver plate - it's almost impossible to read, especially with the detailed cursive script.
• I like the shape of option C the most. It is clean looking but a little different

This is a 2 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook) and Gender (Female). A sample of responses:

• They are very close to each other so I don't see much of a difference except for a wider slit in choice B. Therefore, I picked that because I think it'll b eeasier to slide cards in.
• like the little notch as the opening for the box
• Option B looks easier and quicker to open!
• A looks a lot more stylish to me. Very pretty. I just don't like the cut in the other one.
• I think I prefer B because there's something really irritating about A. I think the shape and components of B are just more clearly and crisply defined, it just makes more visual sense to me what I'm looking at. It's more satisfying. A just looks a little blobby.

This is a 1 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook) and Amazon Prime Membership (Yes). A sample of responses:

• The name sound mature and appealing because of the uniqueness of the name, the name really tell about the brand and give some nice impressions about the brand, it is a dope idea of naming this brand and the name really look good for the brand.
• When I pronounce the word, it sounds like a sex toy. Probably the L-I-Q at the end. I'm sure that wasn't what you wanted to hear but alas ...
• Confusing and has nothing to do with kitchen product.
• The first thing that comes to my mind is that I have no idea how to pronounce that.
• the name itself doesn't really make me think of utensils, it makes me think of furniture from europe

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook, Will Cook Only Out Of Necessity). A sample of responses:

• I like B better because the images are larger and easier for me to see.
• I like this kookyn image is organized and clean.
• I like the one where the item and accessories are closer and more prominent. You see what you buying easier. It is attractive and nice. I like the ebook on top too. Thank you
• I like the safety razors in a fan at the bottom of image A. It is an attractive layout but just barely bigger than the one on the left.
• I feel more favorable towards the Option B image. looks better and it attracts me to it. I love its design and appearance. The arrangement is sleek and adorable. I find it more attractive

This is a 1 option poll with 50 respondents targeting Cooking Interest (Will Cook Only Out Of Necessity, Avid Home Cook) and Amazon Prime Membership (Yes). A sample of responses:

• "Did I pronounce it correctly?" I do like the logo a lot. I think the font is very fun and cool. I am interested to see what they have to offer.
• Looks like they just put a bunch of random letters and hoped for the best. Wanted to make it seem important when it's not that important/
• It kind of looks like the Pixar logo and the cartoon at the beginning of Pixar movies, I also am not 100% sure how to pronounce it.
• It is a fun word to say but I don't know what to think of the products
• Honestly between the logo and the name I would be sure this would be Icelandic or an Ikea brand. I would expect quality but I would also expect high prices.