Cooking Interest Audience Targeting

This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I don't really care for them.
• I have tried a home meal kit service. I found that I usually do better as I work on a recipe and 'perfect' it over time and I rarely get a recipe spot on the first time so it's challenging to pay so much and then sometimes the recipe doesn't come out as well as on the picture
• I did try Blue Apron and I loved it. The ingredients we're always fresh and high quality, the recipes simple, and the meals delicious. My only complaint is the expense. It isn't cheap, but all in all definitely worth it!
• Friend enjoy these services and report that the ingredients are high quality. I live in a rural area and have access to fresh produce and meat almost year round. I have recreated some of the recipes these services send along and all are well written and can easily be understood by novice cooks.
• I have not tried Home Meal Kit services, and I would rate them a 3 on that note. I feel that those services are not necessary for many people who do not mind going to the grocery store, which is nearly everyone. I think home meal kit services are not unique enough or worthwhile enough to get for the common person, it's difficult to imagine how else to go about running those type of services but the current model isn't working. I believe a subscription model giving free meals out per month, at least one per week (differing cuisines and variety) would be good. People love Japan Crate, all those other "crate" services that give items per month for a subscription price. It's all random items and the model works.

This is a 3 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I prefer the open sets that are side by side, because it gives it a more appealing photo to look at, rather than the one that is partially covered up by the other ones.
• I like option B and A the best since they clearly show that these are two separate dishes. Option C is a little ambiguous and could show a dish and its cover. Due to this potential for confusion, I pick the first two as my top options. I picked Option B as the best because I like how the presentation of the dishes is straightforward.
• I prefer choice A because it shows off both pans and the lighting makes the coloring seem lighter. The slight turn for the larger pan makes the picture more interesting, too.
• I like that I'm instantly being shown the depth of the lid on the first picture. Maybe if this was a product listing then you can show me close ups of the lid, but with the efficiency of option B and A it's not required.
• Options A and B give me an overall better impression of the size and depth of the dish (moreso in Option A) than Option C does.

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I think the gray is classier and looks very sheek.
• I think the Eur Kitchen in the logo is more appealing
• I much prefer the machined metal look as opposed to the bright red, I think it gives it a nice sleek look and is attractive. The red band around the top is also cleaner on option A, and fits very nicely with the grey.
• Option A looks more unique and heavy-duty. It makes the person feel like they are making a better choice.
• The red is just too strong.

This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• 30 and not more. TO be honest, I doubt I will have the time to be using such a tool. Also, there are machines out there that make bread making easier, so I would I pay much for this?
• $85. It looks like a very useful set and good quality.
• I would pay $39. I feel like I'm still getting a good deal but it's a quality product as well.
• I would pay around 50 dollars for it. It seems like an interesting, fun, novel idea, but I am not sure how much practical use I would get out of it.
• i think $25 is a fair price

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• Sounds a little less pretentious. Plus most will not know what a sous vide cooker is so not including it in the first line is smart./
• I chose option B because I like how the point is made that the machine is different from the others within the market. I like how an important feature "delay start timer" was included. This highlights how the machine function with time constraints. The description is option B details the product feature better in my opinion; however, there are statements that I like in option A as well. I like the statement "OUR DEVICE IS SIMPLE" and how it functions right out the box. Simplicity is also an important feature; however, for a specific feature I found Option B to better describe.
• I prefer this option because it immediately states that there is no wifi or internet connectivity needed. It is ready to go ad functional right out of the box.
• I picked this option because it sounds like a better quality product than the other option, and it appealed to me more than the other option as well.
• there is a clear statement that simplicity is a differentiating factor

This is a 1 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• right now no I would not, I don't hast parties ever really, and I have 2 small kids at home, not the best for a grill in the middle of our table. As a whole though I like the idea. I am a big foodie, I was a professional cook/chef for over a decade. I would love to have it around and get it out for a nice dinner with my wife and I or for having a party and adding a little fun.
• I would. It looks like a lot of fun. It would be a great way to meet neighbors and try new foods. Sign me up!
• yes because I love hibachi and it is so expensive.
• yes, it looks like a fun way to eat and mingle with friends
• It would depend on the price but if it was a reasonable price I would be interested.

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I would use more greens than coffee in my compost bin
• It is way more obvious in choice B that the item of interest is supposed to be a composting bucket. It provides a scene of food being prepared, and the waste in the composting container and beside it ready to go in. The picture for option A is confusing and not really apparent what product the viewer should be focusing on.
• The image with the salad is brighter and more appealing.
• It shows good looking food
• I like B the best because it shows a salad that was made and that the metal bin is where you dispose of all of your garbage like your lemon skins.

This is a 3 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• A is the best as it shows the knife in it and almost shows it in use so you know exactly what the product is just by looking at it. I think B has the best overall picture of the item. C is too cluttered for my liking.
• I like option B best because it really makes me feel like I am in the kitchen because I can see more of the background. However, I do like the logo placement more on Option A that is why it is my second choice. I think the logo should above the board and to the left in Option B. I did not like option C because even though it shows everything that is included in detail it was too plain and boring. This product really needs the background scene, in my opinion, in order to make you feel connected to it and therefore strongly consider purchasing it based on the image alone. I also think that the bell peppers look best behind the cutting board too as opposed to fruit.
• A does a better job of showing me the size of everything and showing me everything I get.
• The first two provide needed context
• I like A because it shows the knife so it's easier to understand the purpose. I like B because the items up front are in focus and the logo is very visible. I don't care for C because I have no idea what the product is.

This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:

• I chose B because I have never had Southwestern Chicken and would like to try it. I did not choose A because I have my mom's delicious Pulled Pork recipes and have had it many times and I would like to try something different and not as common.
• I would choose B because I think it'd be interesting and also I don't eat pork like in A.
• I love pulled pork. That's the long and the short of it. I bet the Southwestern Chicken is great too but pulled pork? Ya had me at pulled pork! It's one of my fav BBQ items so I don't see why I wouldn't gravitate towards that.
• It sounds a bit easier to cook, Option B sounds more complicated.
• I love southwestern style food. It is one of my favorites! I also eat chicken a lot more than I would eat pork.