Test marketing poll

 50 Respondents General Population 

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Poll results

Which box of healthy food delivered to your door would you rather buy?

Audience:50 U.S.-based respondents
Option A19 votes
Option B31 votes
19 Responses to Option A
2

Saves me more time

3

Option B can cause poisoning and disease

4

I am lazy, so I prefer cooked food

5

If food is being delivered, precooked food seems like it would hold up better during the shipping process.

7

i like cooked better

10

If I'm going to order food, I want it already cooked. Otherwise, I can just shop at the store and cook it myself.

14

It's tough to choose! I've had a few different subscriptions where I tried raw food out and I found it so wasteful with all the packaging required. I chose A mostly hoping that it would require less packaging.

16

If the price is the same, this option would be much easier.

17

I can go to the grocery store to buy uncooked food.

21

If I am spending the money it will be on days I don't have time.

22

I would rather have it pre-cooked and just need to heat and serve or just serve it to same time.

30

I don't see the point of bringing me raw food. I can go to the grocery for that option!

31

It is one less step for me to do in preparing it.

35

If I'm going to buy something that's delivered then I'd want the added convenience of it being cooked.

41

If I'm going to order food, I want it cooked already. I hate to cook.

42

Both would be great! However, I live in a small, rural town where the only thing that I can order is pizza. I'm also chronically ill and often have very limited energy to cook, and so it would be SO fantastic to have something ready made that is healthy. That being said, having all the prep work done on a meal would also be really helpful, but I would likely be a more frequent customer of a place where ALL of the work had already been done for me.

43

I would want to eat right away.

48

Currently with how busy my life is, I would love cooked food.

49

Less chance of the food being unfit for consumption

31 Responses to Option B
1

I feel better preparing it myself, it is likely to be less processed

6

It lets me know what it is that I am eating.

8

If it's healthy I would like it to be fresh.

9

I would want to cook it when I was ready to and the cooked food seems like there would be a time limit.

11

I like to cook food, and I think this would be a good way to learn to cook some more healthy meals.

12

I picked b because food is usually better the first time you cook it. Plus this way if there are leftovers I could freeze them

13

Then at least I'd get to eat it while it was still warm.

15

I find that prepared food can be overcooked from time to time. If I am to prepare it myself I can also control the amount of sodium/salt used when preparing the meal.

18

I like that there is some self-making to the food. If it's already cooked, then it's just me reheating it and that doesn't feel very satisfying.

19

I chose B because I like foods that make life more convenient.

20

Raw food is usually healthier

23

I enjoy cooking my food. Having ready to cook food delivered would be very convenient as I wouldn't have to shop for the ingredients, but I would still be cooking my own meal.

24

I would rather prepare it myself than have it already cooked.

25

I chose B because I would prefer to cook my own food so I can ensure it's fresh and not spoiled and use my own seasoning. I would be concerned that cooked food would have some type of spoilage to it unless it was frozen in freezer packs.

26

you would know its freshness and can cook it when you would like to, you can control the ingredients

27

Prefer raw food then I know how it was cooked

28

Freshly cooked food would most likely taste better.

29

I would rather cook the food myself

32

take the food

33

This would make it easier for me to cook when I get home from school or work. Option A might be soggy and not freshly made by the time Im back home.

34

Better description of the item

36

I'd rather cook it myself.

37

It's more descriptive. I don't know what "cooked food" means.

38

I will be able to cook it and it will be freshly made when my family wants dinner

39

I think Option B would be fun. It would make me feel like I'm making the meal myself, for the most part. I love that everything would be chopped already.

40

I would prefer that the food be cooked by me. The prepping part of making dinner is the most time consuming and strenuous part so I would be very happy to eliminate the prep

44

cooked food might spoil? It depends - I can cook

45

I would prefer to cook my own. Pre-cooked food sounds like frozen dinners from the grocery store.

46

I would choose option B. I would prefer to cook the food myself.

47

I would not want cooked food sitting on my porch for hours...I would feel better about raw food on my porch that is ready to cook.

50

i enjoy cooking

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