Product image split test

 50 Respondents Facebook users 

The following product image split test was conducted online using PickFu.

PickFu collected 50 responses from a targeted (Social media platforms: Facebook user) audience in 1 hour and 2 minutes.

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Ecommerce
Poll results

Which car image would you click while on Facebook? Why?

Audience:50 U.S.-based respondentsFacebook users
Option image
Option A5 respondents
Option image
Option B15 respondents
Option image
Option C28 respondents
Option image
Option D0 respondents
Option image
Option E2 respondents

Option C won this Ranked poll with a final tally of 28 votes after 1 round of vote counting.

See how these votes were counted.

5 Responses to Option A
6
AECDB

I would most likely click on A because it stands out from the rest of the images. This is the only image of the interior of the vehicle.

11
ACBDE

I would click on A because it shows the inside of the car. I can the mileage, stains and any other mishaps that may be missed if I just looked at the outside. How a owner took care of the interior of their car tells a better story than just looking at the exterior.

13
AECBD

The interior and front view of the car would interest me the most

42
ACBED

I wouldn't actually click on any of these. I don't know what model this is but I don't find it attractive.

47
AEBCD

i prefer to see the interiors of the car to make sure everything looks ok

15 Responses to Option B
2
BADCE

based on what caught my interest the most

4
BCADE

I feel like the image of the car in option B is the best image and the one that does the best job at showing off the car.

9
BDECA

The two slide slant images that show the full car is the ones that are looking the best. They show the size of the car and both have a glossy finish that shines through showing the photos. The choice 4 doesn't give the best shine or the showing of the size as good as the others. The inside picture gives me very little information on size or color and I am unlikely to click it first.

10
BAEDC

B. This angle best showcases the entire car. A. The interior looks nice

18
BACDE

B is the most attractive pic. I like seeing the interior in A. C, D, and E are extra pics.

20
BCDEA

I would click on B because it provides front to back image of the side of the car. Option C also provides the same image just from the driver's side of the car. Option D because it provides a partial view of the rear bumper. Option E because a frontal view of the car. Option A would be last because it provides an image of the inside of the car which does not provide you with any details of what the car looks like on the outside.

21
BCDAE

Option b is the nicest angle of the car and gives you the best view.

23
BACED

The car looks well maintained. The car image is likeable and recommendable.

26
BCDEA

B and C are the best looks for the car, I would gladly click on them. Gives a overall look at the car as a whole. D and E are good, but I would not click on it. A is some want to to see with in the listing it's self, not as a ad to get me to click on it. A inside of a car is something that does not attract me.

36
BCDEA

I really like being able to see the whole car in the photo. I like seeing the side view. I did not care as much for the interior - that doesn't seem quite as important as the structure and the outside.

38
BCDEA

The side views always look the most sporty, the most enticing, so Options B and C are my strong first choices.

41
BCDAE

The angled views give the best view with the most area of the car available for examination. The front window view shows the smallest part of the car

44
BDCAE

This first image gives me the best overview of the condition of the outside of the car at a pleasing angle that makes me interested in looking further into it for sure.

46
BCDEA

B gives the best back drop to make the vehicle look better

49
BCDEA

I went with what image showed most of the car and at a good angle so that you could get an idea of what is being sold. I did the interior last because I want to see what the outside of the car looks like first, then the interior.

28 Responses to Option C
1
CDBEA

Assuming I was trying to buy this car, I ranked them based on the images I would want to see first.

5
CDBEA

I like C because I think the angle is the best. It makes the car look the most attractive. I like D and B a lot too but I don't really care for the last two because they're not as good of a visual as the first three.

7
CDEBA

I basically picked the options that made the car the most appealing and most attractive looking to me first. The last few options made the car kind of look aged while the first ones made the car still look cool and viable.

8
CBEDA

I think option C gives it a sporty feel

12
CBEDA

C is the most appealing visually. It's the angle I usually expect to see when browsing for cars online. Really nice side and front view with the driver side in full view.

14
CEBDA

I selected the options in the order that I did because I am more interested in the outside of the car than I am on the inside of the car. Especially with a older model car the interior would be more worn than the outside because the fabric holds more dust and debris.

15
CBDEA

option C gives a good description of the car with that image in my opinion

16
CBEDA

Option C is the clear winner in my mind. The whole care is visible and the front is facing you clearly. Option B has similar positioning, but it looks less dynamic than Option C. I like that you can see the full front of the car in Option E. Option D would be nice as a secondary shot to show the back is free of damage, but I wouldn't use it as the same feature. Similarly, Option A would not be a good choice for the main picture, but is helpful to show the condition of the car.

17
CBDEA

I like the corner picture of the car because it allows me to see more of it. It also makes it look sleek and cool. I'm intrigued to see the rest of it.

19
CBDEA

C and B are good conventional views of a car, enough to capture my attention and want more information. D and E don't look as interesting, seem to be hiding something. I don't want to see the interior right away when i'm car shopping, so A is my least favorite and most likely to be a turnoff.

22
CBEDA

I like the full views of the car in C and B because I can see the type of car and see if there is any obvious damage. E was my next choice after those two choices because it tells me what the car looks like, but I don't see as much of the vehicle. D was my next choice after that because it gives me a good look at the vehicle, but I like being able to see the front. A was my last choice since it only gives an interior view.

24
CBADE

I like the angle look at the car from the front the best, it just catches my eye and I can easily decide if I like the look and want to explore more. The interior pic also interest me to see what options are on the dash. The view from the back or the head on look do not give enough info to make me want to click on them at all.

27
CBDEA

C gives me the best look. I can always message if I want more.

28
CBEDA

B or C would be the best for me. I'd want to see the front of the car and one of the sides. E is good, but I don't think I'd want a head-on image. It's not appealing to me. The interior shot is good, but I don't think I'd want that as the primary image. I want to see the exterior first.

29
CBDEA

Side view is the most useful and shows it the best. I prefer that.

30
CDBEA

I dig the lighting on my first choice, and it lets me see enough of the car to form an opinion. Second choice is cool cause I like seeing the rear lights.

31
CBDAE

Go with C because it is the best image, angle and details.

32
CEADB

The outside gives me the best idea of what the car offers,

33
CBDEA

I care more about seeing what the car looks like from the outside so B and C are tied for me as they gave me the full view of the car from the front. E was too narrow of a view and A's interior looked too generic.

34
CBEDA

I want to see the whole outside of the vehicle. I like the angled pictures because they show the most and I like the way it is angled in C better than B

35
CBEDA

C and B both show as much of the car as possible equally well. Choice E only shows a front view but it is a clean picture. Choice D is an awkward angle and choice A shows me nothing of the exterior at all.

37
CBDAE

I went with my gut feeling. I think all of these angles are important to show and have in a set if you are trying to sell the car.

39
CBDEA

I’d always prefer to click on an exterior shot first, as that shows the car from the view that gives me the best idea of it. C shows it from the best possible side angle, and the background also looks vibrant. A by showing the interior doesn’t let me know much about the car.

40
CBDEA

I like the outside profile images from the front.

43
CABDE

I think that option C gives the best overall view of the car. However, I do like the interior shot of option A.

45
CBEDA

I would pick a nice angle that shows mostly the front but some of the side too, I wouldn't want an image of the inside as the main image because I would look at the car's outside first.

48
CBDEA

I like seeing the full car in the pictures.

50
CBDEA

Quarter angle view from the front driver's side as that is a better angle to view more of the part of the car you would normally lookat as the driver.

2 Responses to Option E
3
ECDBA

E because it looks best from that angle and I don’t see front end damage. C is the second best angle. Maybe D but avoid B and A they don’t do the car justice.

25
EACDB

I would best click on E. E gives the most up and front honest view of the car to best try to understanding what I would be buying.

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