In 2008, PickFu co-founders Justin Chen and John Li were running another business. Whenever they disagreed, they wanted a fast, informed way to break the tie – so, as software engineers, they built one.
PickFu sat on the back burner for a while. But like all the best treasures on the internet, people discovered it. Customers used the polling platform, shared it with friends, and found creative new ways to harness its power. By listening to real people, Justin and John realized they’d built something truly valuable for businesses of all kinds.
Since then, PickFu has grown to thousands of customers across industries like e-commerce, apps & gaming, publishing, and marketing. Together, PickFu users have gathered over 3 million responses about their products, logos, designs, copy, and much more.
We remain dedicated to improving the consumer research experience every day, helping our customers make smarter decisions with confidence.
PickFu’s name and logo were chosen after thorough testing on our own platform. The Chinese suffix "-fu" means mastery, while “pick” reflects how our respondents help you choose the best option. PickFu stands for the mastery of making better decisions guided by real feedback – something our team still relies on every day.
From day one, customers like you have guided our journey. Just as you rely on PickFu's respondent insights, we rely on yours — helping us improve, grow, and serve you better. Let us know how we can improve and what we're getting right.
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At PickFu, we value creativity, collaboration, and a flexible, remote work environment. Our team thrives on solving problems together while embracing automation and efficiency to work smarter, not harder.
