Test marketing poll

 44 Respondents  People living in the Southeast U.S. People interested in camping/fishing/hunting 

The following test marketing poll was conducted online using PickFu.

PickFu collected 44 responses from a targeted (U.S. geographic region: Southeast, Interest in camping/fishing/hunting: Hunting / Fishing / Camping) audience in 3 days, 7 hours, and 44 minutes.

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Poll results

What name resonates the most with you for a luxury RV resort built near Savannah?

Audience:44 / 50 U.S.-based respondents People living in the Southeast U.S.People interested in camping/fishing/hunting
Option A26 respondents
Option B10 respondents
Option C8 respondents

Option A won this Ranked poll with a final tally of 26 votes after 1 round of vote counting.

See how these votes were counted.

26 Responses to Option A
2
ABC

A the most because of the lakes sounds like its a fun atmosphere and water activities

6
ABC

Savannah biomes do have lakes but dunno if they have pine trees or if the trees there are different..or if they have "low country" areas. So I'm going with the most realistic of the three

9
ABC

I like that A is very sensual and beautiful in terms of context.

11
ABC

Savannah Lakes emphasizes the lake, which sounds best.

12
ABC

I think it’s tough to make anything with RV in the name sound luxurious. The use of the word lakes is probably the closest option to anything luxurious.

14
ABC

Lakes or Pines gives me a semblence of luxury. Lowcountry doesn't really sound like anything to me.

16
ABC

Savannah Lakes is best if there is actually a lake. I have no clue what Lowcountry means, so it sounds weird to me.

18
ABC

Lakes suggests more of a luxury resort to than lowcountry or pines.

19
ACB

A sounds more attractive then the others by simply implying it has lakes,can't go wrong by a lake.

20
ACB

I choose A first because to me it just sounds like it may be just a bit more luxurious than the other two.

22
ABC

Option "A": "Savannah Lakes" conjures a mental image of a warm and sunny spot in the south even without knowing any specific details. It rolls off the tongue, sounds long-established and spawns a hint of adventure.

23
ABC

Lakes sound like a place I would go out of my way to seek out to visit. Pines doesn't give the idea there is much of a view, as much as Lakes does. Lowcountry doesn't give me any mental picture of anything beautiful - it just makes me think this area is probably at risk of flooding.

24
ACB

I really like choice A the best because Savannah Lakes sounds luxurious, pleasant, quiet and peaceful for an RV resort. I think option C Savannah Low Country also sounds nice and for those who know the low country know what that means, but for those who do not, it might not sound so upscale. I think choice B Savannah Pines sounds too much like a trailer park.

25
ABC

I prefer option A is authentic. I find the name is stands out well.

26
ABC

I liked Savannah Lakes the best because it makes it sound like it by water. I liked Savannah Pines 2nd because I would rather camp at a lake rather than in the woods. And I didn't like Savannah Lowcountry at all because Lowcountry doesn't sound fun.

27
ABC

I like Savannah Lakes RV Resort the best. It think that it is the best choice to reflect the luxury RV park you are looking for, and has a good ring to it. My second choice is Savannah Pines RV Resort, but I think pines is a bit over played. I do not care for Lowcountry in the name of a luxury resort. I think A makes you think an great place to get away.

29
ABC

I picked option A first because lakes is very appealing as a vacation spot. It implies water and views and activities associated with a lake. I picked option C as last because "low country" seems a little swampy and muggy in my mind. Not very appealing for a vacation where you are going to be spending a lot of time outside

31
ABC

Lakes and Pines sounds like nice RV resort. I know "Lowcountry" is a designation for an area, but I live in the South and even I think it's a terrible name.

32
ABC

Option A sounds most luxurious because of the water mentioned. Having the word "low" in option C brings the visual down.

34
ABC

If I was RVing or living in an RV I would want to feel the resort was definitely near water. I would also be happy to be in a forest of trees, hence, 'pines'. Low country is ok, but it makes me think more of sightseeing the culture. Not necessarily RV life.

37
ABC

I actually think it's a tossup between Options A and B. They both sound "high quality" to me. Option C, on the other hand, sounds more "dumpy" and not like a high class place. I went with Option A simply because "Lakes" would be a pull for me, personally.

38
ABC

Savannah Lakes flows off the tongue most easily for me, but Savannah Pines is also good. Lowcountry sounds awkward to me.

39
ABC

Savannah Lakes sounds the most luxurious of the 3 options. Savannah Pines sounds more like a standard RV park and less "luxury." Savannah Lowcountry becomes too long of a name.

40
ABC

Option A suggests to me a nice lake setting for your RV, while Option B sounds nice setting although not as elegant as Optiion A, finally Option C seems like a modest setting for folks looking to park their RV.

41
ABC

Option C was my least favorite as the word "Lowcountry" gives the resort an undesirable connotation, given that it includes "low" in the word. Option A was my favorite as many may associate being by a lake as higher class, given that it brings up images of being by a lakefront. Option B was my second favorite since, although "Pines" isn't necessary associated with high class, it is a pleasure environment to be in.

43
ABC

I like my first choice the best (provided there is a lake nearby!) It sounds the most appealing and attractive to me.

10 Responses to Option B
1
BCA

I THINK OPTIONS B AND C ARE THE BEST OPTIONS BECAUSE OF HOW THEY ARE WRITTEN

3
BAC

I really liked pines rv resort seem to sound better than the others.

4
BAC

B Sounds more unique unlike A. But I don't like the name of C at all.

7
BAC

Savannah Pines sounds the most like a relaxing outdoors area. Savannah Lakes is too typical. Savannah Lowcountry sounds strange and looks like a typo.

8
BAC

I like choice B best because I feel that the name reminds me of something expensive and higher end than something like choice C.

15
BAC

I ilke pines as a name. The lowcountry one is kind of played out in my opinion.

28
BAC

Savannah Pines makes me think of a scenic tree covered rv resort.

35
BCA

I like the imagery evoked by "Savannah Pines" the best - gives impression of natural beauty.

36
BAC

Savanna pines sounds great. It seems like it’s located in the pines with lots of seclusion.

44
BAC

Option B sounds much better for an RV resort

8 Responses to Option C
5
CBA

I live in Savannah and I feel like the added word coastal gives it a better vibe not to mention let's me know it's local.

10
CBA

I don't like A because there is a golf course near me already that's called Savannah Lakes. I love C because I think low country when I think Savannah and Beaufort and Hilton Head.

13
CAB

Savannah Low country fits best because the city is indeed considered low country. Option A sounds like a rv park. Option B also sounds like another rv park.

17
CBA

Option C fits the area better and creates a sense of relaxation. That area which is often called the Lowcountry. I believe Option A is already used elsewhere.

21
CAB

I liked choice C since it accents where the RV park is located and sounds much more official. Choice A and B sound good but much more generic.

30
CAB

I like Option C and A equally -- again, if there are a lot of lakes AND activities offered utilizing the lakes (swimming, kayaking, canoeing, jetskis, etc) in the area of this resort, A is a great name. I love C because it is a nod to the geographical area (assuming you are referring to Savannah, GA). Using a regional descriptor in the name is more personalized than using a generic descriptor like lake, pine, mountain etc. I ranked B last because it is the most generic.

33
CAB

“Savannah lowcountry” sound & evokes images of southern culture & charm, crab boils, fun, food, laughter. This seems more suitable for resort sales.Anything with “pines” reminds of a nursing home and sounds depressing.

42
CBA

I prefer Savannah Lowcountry because it is the most accurate description of the area. "Lowcountry" also evokes a way of life that is appealing when one is on vacation. I chose Savannah Pines second because I love the sound of the wind in the pines, and "Savannah Pines" evokes the idea of camping under pine trees in a cool wooded area.

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