This document includes all currently supported PickFu demographic targeting traits as URL parameters. To learn more about building PickFu polls with URL parameters, see our complete guide.
How to add targeting traits to URLs
Use targeting= with comma-separated trait permalinks to target a specific audience (only respondents who meet all your demographic criteria will be able to answer). Learn about audience targeting
Common traits:
Age ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65-plus
Gender: male, female
Income: under-25k, 25-50k, 50-75k, 75-100k, 100k-plus
Education: high-school, some-college, bachelors, masters, doctorate
Location: urban, suburban, rural
Example parameter:
&targeting=25-34,female,50-75k
Example URL:
https://app.pickfu.com/ask/survey?q1-prompt=Which+ad+appeals+to+you?&q1-type=head_to_head&q1-o1-media_url=https://example.com/ad1.jpg&q1-o2-media_url=https://example.com/ad2.jpg&targeting=25-34,female,urban&country=US
All demographic target trait URL parameters
Trait | Description | URL parameter |
Age of kids | Parents with 0-3 year old children | chdr-age-inftodl |
Age of kids | Parents with 12-17 year old children | chdr-age-teen |
Age of kids | Parents with 4-5 year old children | chdr-age-preschool |
Age of kids | Parents with 6-11 year old children | chdr-age-middle |
Age of kids | People without children | chdr-age-none |
Age of kids | Parents with 18+ year old children | chdr-age-adult |
Age range | People 18-24 years old | 18-24yo |
Age range | People 25-34 years old | 25-34yo |
Age range | People 35-44 years old | 35-44yo |
Age range | People 45-54 years old | 45-54yo |
Age range | People 55-64 years old | 55-64yo |
Age range | People 65 and older | over65yo |
AI tools users | People who don't use AI tools | aiusno |
AI tools users | People who use AI tools for fun | aiushob |
AI tools users | People who use AI tools professionally | aiusprof |
Amazon Prime member | People who don't subscribe to Amazon Prime | no-amznpr |
Amazon Prime member | Amazon Prime subscribers | amznpr |
App store spending habits | Non-paying app store users | 0appsp |
App store spending habits | Users who spend <$10 on the app store | lt-10appsp |
App store spending habits | Users who spend $10-$100 on the app store | 10-100appsp |
App store spending habits | Users who spend >$100 on the app store | 100-appsp-pl |
Assistive tools users | People who don't use assistive technologies | assistno |
Assistive tools users | Assistive technology users | assistyes |
Audio equipment preference | Wireless speaker users | basicbtsp |
Audio equipment preference | Standard speaker users | builtinsp |
Audio equipment preference | Audiophiles | hiausystem |
Audio equipment preference | Home audio enthusiasts | ausystem |
Audio equipment preference | Standard headphone users | stheadph |
Audiobook listener | People who don't listen to audiobooks | abooks-no |
Audiobook listener | Audiobook listeners | abooks-yes |
Average monthly book spend | People who don't buy books | 0bookssp |
Average monthly book spend | People who spend $1-$20 | 20bookssp |
Average monthly book spend | People who spend $21-$50 | 50bookssp |
Average monthly book spend | People who spend $51-$100 | 100bookssp |
Beauty product preferences | People who prefer natural beauty products | bt-prod-organic |
Beauty product preferences | People who prefer affordable beauty products | bt-prod-good |
Beauty product preferences | People who prefer luxury beauty products | bt-prod-quality |
Beer consumer | People who don't consume beer | nobeer |
Beer consumer | Beer consumers | beer |
Book subscription | Audible subscribers | subaudibl |
Book subscription | Non-subscribers | subno |
Book subscription | Kindle Unlimited subscribers | subkndlun |
Browser used | Brave users | browser-brv |
Browser used | Chrome users | browser-chrome |
Browser used | DuckDuckGo users | browser-ddg |
Browser used | Edge users | browser-edge |
Browser used | Firefox users | browser-ff |
Browser used | Internet Explorer users | browser-ie |
Browser used | Opera users | browser-opera |
Browser used | Other browsers users | browser-other |
Browser used | Safari users | browser-safari |
Browser used | Samsung Internet users | browser-samsung |
Browser used | Vivaldi users | browser-vivaldi |
Car fuel type | Diesel car owners | type-diesel |
Car fuel type | Electric car owners | type-electric |
Car fuel type | Gas car owners | type-gas |
Car fuel type | Hybrid car owners | type-hybrid |
Chess players | People who don't play chess | noonlchess |
Chess players | Offline chess players | yesofflchess |
Chess players | Online chess players | yesonlchess |
Coffee drinker | People who don't drink coffee | nocoffee |
Coffee drinker | Coffee drinkers | coffee |
Coffee drinking frequency | Drinkers of 1-3 cups of coffee a day | 1-3cups |
Coffee drinking frequency | Drinkers of 3+ cups of coffee a day | 3pluscups |
Coffee drinking frequency | Drinkers of <1 cup of coffee a day | less1cup |
Cosmetics and body care habits | Enthusiasts (5+ body care products) | cos-more |
Cosmetics and body care habits | Essentials users (up to 4 body care products) | cos-min |
Credit score | People with a bad credit score | badcr |
Credit score | People with a fair credit score | faircr |
Credit score | People with a good credit score | goodcr |
Credit score | People with an excellent credit score | bestcr |
Credit score | People who don't know their credit score | unknowncr |
Crowdfunding participant | People who haven't donated to crowdfunding campaigns | no-crwdfnd |
Crowdfunding participant | Crowdfunding participants | crwdfnd |
Cryptocurrency investments | Cryptocurrency owners | hascrypto |
Cryptocurrency investments | Cryptocurrency and NFT owners | hascryptonft |
Cryptocurrency investments | People who don't own cryptocurrency | nocrypto |
Data storage device buyers | People who bought a storage device | sdusbssd-yes |
Dating apps users | People who haven't used dating apps | datingno |
Dating apps users | People who have used dating apps | datingyes |
Desktop operating system used | Mac users | macop |
Desktop operating system used | Windows users | windowsop |
Dietary habits | Dairy-free diet adherents | dairy-free |
Dietary habits | Gluten-free diet adherents | gluten-free |
Dietary habits | Halal food adherents | halal |
Dietary habits | Keto diet adherents | keto |
Dietary habits | Kosher food adherents | kosher |
Dietary habits | Low fat diet adherents | lowfat |
Dietary habits | Low-carb diet adherents | lowcarb |
Dietary habits | Omnivores (non-vegetarians) | omni |
Dietary habits | Organic and/or no processed food adherents | organic |
Dietary habits | Vegans | vegan |
Dietary habits | Vegetarians | veg |
Dressing style | Artsy/artie style fans | dresngarths |
Dressing style | Bohemian/boho chic style fans | dresngboho |
Dressing style | Business style fans | dressngbsnss |
Dressing style | Casual style fans | dresngcasual |
Dressing style | Classic style fans | dresngclass |
Dressing style | Exotic style fans | dresngexotc |
Dressing style | Retro/vintage style fans | dresngretro |
Dressing style | Rock style fans | dresngrock |
Dressing style | Sporty/athleisure style fans | dresngsporty |
Dressing style | Streetwear style fans | dresngstreet |
Earplug user | People who don't use earplugs | earplugsno |
Earplug user | Earplugs users | earplugsyes |
Education level | Associate degree holders | deg-asc |
Education level | Bachelor's degree holders | deg-bach |
Education level | Graduate degree holders | deg-grad |
Education level | High school graduates | hs |
Education level | People who did not graduate high school | nths |
Education level | Vocational training graduates | voc-trn |
Employment status | Full-time workers | empstat-ft |
Employment status | People currently unemployed | empstat-ne |
Employment status | Part-time workers | empstat-pt |
Employment status | Retired people | empstat-ret |
Employment status | Students | empstat-st |
Environmentally conscious shopper | Environmentally conscious shoppers | yes |
Exercise frequency | People who exercise 1-3 times a week | exfr-med |
Exercise frequency | People who exercise 4+ times a week | exfr-high |
Exercise frequency | People who exercise less than once a week | exfr-low |
Favorite anime genres | Action anime fans | animeact |
Favorite anime genres | Comedy anime fans | animecmd |
Favorite anime genres | Crime/mystery anime fans | animemstr |
Favorite anime genres | Fantasy anime fans | animefnts |
Favorite anime genres | Horror anime fans | animehrrr |
Favorite anime genres | People who don't watch anime | animeno |
Favorite anime genres | Isekai anime fans | animesek |
Favorite anime genres | Magical girl anime fans | animemgc |
Favorite anime genres | Mecha anime fans | animemch |
Favorite anime genres | Paranormal/supernatural anime fans | animeprnr |
Favorite anime genres | Sci-fi anime fans | animescf |
Favorite anime genres | Slice of life anime fans | animeslclf |
Favorite anime genres | Sports anime fans | animesprts |
Favorite book genres | Apocalyptic/dystopian readers | bk-apoc-dyst |
Favorite book genres | Biography readers | bk-bio |
Favorite book genres | Business readers | bk-biz |
Favorite book genres | Children's book readers | bk-kid |
Favorite book genres | Christian book readers | bk-christ |
Favorite book genres | Cookbook, food, and wine readers | bk-food |
Favorite book genres | Diet, health, and fitness readers | bk-fit |
Favorite book genres | Fantasy readers | bk-fant |
Favorite book genres | Fiction readers | bk-fic |
Favorite book genres | Graphic novel and comic readers | bk-gn |
Favorite book genres | History readers | bk-hist |
Favorite book genres | Horror/paranormal readers | bk-horror |
Favorite book genres | Humor/entertainment readers | bk-ent |
Favorite book genres | Mystery and crime readers | bk-myst |
Favorite book genres | Politics and social sciences readers | bk-polisci |
Favorite book genres | Religion and spirituality readers | bk-relig |
Favorite book genres | Romance readers | bk-rom |
Favorite book genres | Science fiction readers | bk-scifi |
Favorite book genres | Self-help and relationships readers | bk-self |
Favorite book genres | Teen and young adult book readers | bk-tya |
Favorite book genres | Thriller and suspense readers | bk-ths |
Favorite book genres | Travel readers | bk-trav |
Favorite mobile game genres | Action game fans | mg-act |
Favorite mobile game genres | Adventure game fans | mg-adv |
Favorite mobile game genres | Arcade game fans | mg-arc |
Favorite mobile game genres | Board game fans | mg-brd |
Favorite mobile game genres | Card game fans | mg-card |
Favorite mobile game genres | Casino game fans | mg-cas |
Favorite mobile game genres | Educational game fans | mg-edu |
Favorite mobile game genres | Family game fans | mg-fam |
Favorite mobile game genres | Music game fans | mg-mus |
Favorite mobile game genres | People who don't play mobile games | mg-none |
Favorite mobile game genres | Puzzle game fans | mg-puz |
Favorite mobile game genres | Racing game fans | mg-race |
Favorite mobile game genres | Role playing game fans | mg-rpg |
Favorite mobile game genres | Shooter game fans | mg-shoot |
Favorite mobile game genres | Simulation game fans | mg-sim |
Favorite mobile game genres | Sports game fans | mg-sprt |
Favorite mobile game genres | Strategy game fans | mg-strat |
Favorite mobile game genres | Trivia game fans | mg-triv |
Favorite mobile game genres | Word game fans | mg-word |
Favorite mobile game modes | Mobile gamers who prefer multiplayer with friends/family | multipfriends |
Favorite mobile game modes | Mobile gamers who prefer multiplayer with bots | multiplayphone |
Favorite mobile game modes | Mobile gamers who prefer multiplayer with strangers | multipstrang |
Favorite mobile game modes | Mobile gamers who prefer single player | singleplay |
Favorite movie genres | Action movie fans | video-genre-action |
Favorite movie genres | Adventure movie fans | video-genre-adventure |
Favorite movie genres | Animation movie fans | video-genre-animation |
Favorite movie genres | Biography fans | video-genre-biography |
Favorite movie genres | Comedy movie fans | video-genre-comedy |
Favorite movie genres | Crime movie fans | video-genre-crime |
Favorite movie genres | Documentary fans | video-genre-documentary |
Favorite movie genres | Drama movie fans | video-genre-drama |
Favorite movie genres | Family movie fans | video-genre-family |
Favorite movie genres | Fantasy movie fans | video-genre-fantasy |
Favorite movie genres | Film noir movie fans | video-genre-film-noir |
Favorite movie genres | History movie fans | video-genre-history |
Favorite movie genres | Horror movie fans | video-genre-horror |
Favorite movie genres | Music movie fans | video-genre-music |
Favorite movie genres | Musical fans | video-genre-musical |
Favorite movie genres | Mystery movie fans | video-genre-mystery |
Favorite movie genres | Romance movie fans | video-genre-romance |
Favorite movie genres | Sci-fi movie fans | video-genre-scifi |
Favorite movie genres | Short film fans | video-genre-short-film |
Favorite movie genres | Sports movie fans | video-genre-sport |
Favorite movie genres | Superhero movie fans | video-genre-superhero |
Favorite movie genres | Thriller movie fans | video-genre-thriller |
Favorite movie genres | War movie fans | video-genre-war |
Favorite movie genres | Western movie fans | video-genre-western |
Favorite music genres | Classical fans | musclas |
Favorite music genres | Country fans | muscntr |
Favorite music genres | Electronic/dance fans | musdanc |
Favorite music genres | Hip-hop/rap fans | musrap |
Favorite music genres | Indie/alternative fans | musalrtn |
Favorite music genres | Metal fans | musmtl |
Favorite music genres | Pop fans | muspop |
Favorite music genres | Rock fans | musrock |
Favorite social media platforms | Discord users | sm-discord |
Favorite social media platforms | Facebook users | sm-facebook |
Favorite social media platforms | Instagram users | sm-instagram |
Favorite social media platforms | LinkedIn users | sm-linkedin |
Favorite social media platforms | People who don't use any social media platforms | sm-none |
Favorite social media platforms | Pinterest users | sm-pinterest |
Favorite social media platforms | Reddit users | sm-reddit |
Favorite social media platforms | Snapchat users | sm-snapchat |
Favorite social media platforms | TikTok users | sm-tiktok |
Favorite social media platforms | Tumblr users | sm-tumblr |
Favorite social media platforms | Twitch users | sm-twitch |
Favorite social media platforms | Twitter users | sm-twitter |
Favorite social media platforms | WeChat users | sm-wechat |
Favorite social media platforms | WhatsApp users | sm-whatsapp |
Favorite social media platforms | YouTube users | sm-youtube |
Favorite sports | Athletics fans | fs-athlet |
Favorite sports | Badminton fans | fs-bdm |
Favorite sports | Baseball fans | fs-basb |
Favorite sports | Basketball fans | fs-bask |
Favorite sports | Boxing fans | fs-box |
Favorite sports | Cricket fans | fs-crick |
Favorite sports | American football fans | fs-fa |
Favorite sports | Golf fans | fs-golf |
Favorite sports | Ice hockey fans | fs-hocki |
Favorite sports | People who don't watch any sport | fs-no |
Favorite sports | Martial arts fans | fs-marta |
Favorite sports | MMA fans | fs-mma |
Favorite sports | Motor sport fans | fs-motor |
Favorite sports | Other sports fans | fs-other |
Favorite sports | Soccer (European football) fans | fs-fe |
Favorite sports | Swimming fans | fs-swim |
Favorite sports | Table tennis fans | fs-tabt |
Favorite sports | Tennis fans | fs-ten |
Favorite sports | Volleyball fans | fs-volyb |
Favorite sports | Winter sports fans | fs-wintsp |
Favorite sports | X-games fans | fs-extrm |
Favorite stores for beauty products | Amazon beauty product shoppers | bt-prod-loc-amzn |
Favorite stores for beauty products | Beauty store beauty product shoppers | bt-prod-loc-bstore |
Favorite stores for beauty products | Department store beauty product shoppers | bt-prod-loc-deptst |
Favorite stores for beauty products | Drugstore/low cost retail store beauty product shoppers | bt-prod-loc-retail |
Favorite stores for home goods | Amazon home goods shoppers | amz-homegoods |
Favorite stores for home goods | HomeGoods home goods shoppers | hg-homegoods |
Favorite stores for home goods | Ikea home goods shoppers | ikea-homegoods |
Favorite stores for home goods | Buy home goods somewhere else | othr-homegoods |
Favorite stores for home goods | Target home goods shoppers | trg-homegoods |
Favorite stores for home goods | The home depot home goods shoppers | thd-homegoods |
Favorite stores for home goods | Walmart home goods shoppers | wlm-homegoods |
Favorite stores for home goods | Wayfair home goods shoppers | wyf-homegoods |
Frequently purchased toys | Action figures toys buyers | toyspurchased-action-figures |
Frequently purchased toys | Animals toys buyers | toyspurchased-animals |
Frequently purchased toys | Cars and radio controlled toys buyers | toyspurchased-cars-rc |
Frequently purchased toys | Construction toys buyers | toyspurchased-contstruction |
Frequently purchased toys | Creative toys buyers | toyspurchased-creative |
Frequently purchased toys | Dolls buyers | toyspurchased-dolls |
Frequently purchased toys | Educational toys buyers | toyspurchased-educational |
Frequently purchased toys | Electronic toys buyers | toyspurchased-electronic |
Frequently purchased toys | Games buyers | toyspurchased-games |
Frequently purchased toys | Physical activity and dexterity toys buyers | toyspurchased-physical |
Frequently purchased toys | Puzzle/assembly toys buyers | toyspurchased-puzzle-assembly |
Frequently purchased toys | Science and optical toys buyers | toyspurchased-science |
Frequently purchased toys | Sound toys buyers | toyspurchased-sound |
Gambling habits | Casino game players | gmbl-casino |
Gambling habits | People who don't gamble | gmbl-no |
Gambling habits | Lottery/scratch card players | gmbl-lottery |
Gambling habits | Race betting participants | gmbl-race |
Gambling habits | Sports betting participants | gmbl-sports |
Gaming consoles played | Android players | game-platform-android |
Gaming consoles played | iOS players | game-platform-ios |
Gaming consoles played | Nintendo Switch players | game-platform-nintendo-switch |
Gaming consoles played | Non-console gamers | game-platform-none |
Gaming consoles played | Oculus VR players | game-platform-oculus |
Gaming consoles played | PC gamers | game-platform-pc |
Gaming consoles played | PlayStation 4 Pro players | game-platform-playstation-4 |
Gaming consoles played | PlayStation 5 players | game-platform-playstation-5 |
Gaming consoles played | Xbox One X players | game-platform-xbox-one |
Gaming consoles played | Xbox Series X/S players | game-platform-xbox-series |
Gender identity | Women | female |
Gender identity | Men | male |
Hair type | People with chemically-treated hair | chemicht |
Hair type | People with coily hair | coilyht |
Hair type | People with color-treated hair | colorht |
Hair type | People with curly hair | curlyht |
Hair type | People with damaged hair | damaght |
Hair type | People with fine/thin hair | fineht |
Hair type | People with natural hair | naturalht |
Hair type | People with straight hair | straightht |
Hair type | People with thick hair | thickht |
Hair type | People with wavy hair | wavyht |
Hobbies and interests | Artists/crafters | hobbies-arts-crafts |
Hobbies and interests | Boardgamers | hobbies-boardgames |
Hobbies and interests | Boaters | hobbies-boating |
Hobbies and interests | Campers | hobbies-camping |
Hobbies and interests | Card collectors | hobbies-cards |
Hobbies and interests | Home chefs | hobbies-cooking |
Hobbies and interests | Crocheters/knitters | hobbies-crochetknit |
Hobbies and interests | Gardeners | hobbies-gardening |
Hobbies and interests | Health and fitness enthusiasts | hobbies-health-fitness |
Hobbies and interests | Hikers | hobbies-hiking |
Hobbies and interests | Hunters/fishers | hobbies-hunting-fishing |
Hobbies and interests | Interior decorators/renovators | hobbies-interior-deco |
Hobbies and interests | Fans of other hobbies/interests | hobbies-other |
Hobbies and interests | Photographers/videographers | hobbies-photo |
Hobbies and interests | Musicians | hobbies-play-music |
Hobbies and interests | Readers | hobbies-reading |
Hobbies and interests | RVers/motor caravanners | hobbies-motor-caravan-rv |
Hobbies and interests | Technology enthusiasts | hobbies-technology-computers |
Hobbies and interests | Traveling enthusiasts | hobbies-travel |
Hobbies and interests | Museum-goers and gallery-goers | hobbies-artexhib |
Hobbies and interests | TV sports fans | hobbies-tv-sports |
Homeownership | Homeowners | own |
Homeownership | Renters | rent |
Hours spent mobile gaming | Gamers who play <1 hour a week | less1hr |
Hours spent mobile gaming | Gamers who play 1-3 hours a week | 1-3hrs |
Hours spent mobile gaming | Gamers who play 4-6 hours a week | 4-6hrs |
Hours spent mobile gaming | Gamers who play 7+ hours a week | 7plushrs |
Household income range | $0-35k income households | 0-35k |
Household income range | $150k+ income households | 150k-pl |
Household income range | $35-75k income households | 35-75k |
Household income range | $75-150k income households | 75-150k |
Household income range – Poland | 0- 60k pln income households | 0-60kpln |
Household income range – Poland | 120k-180k pln income households | 120k-180kpln |
Household income range – Poland | 180k+ pln income households | 180k-plpln |
Household income range – Poland | 60k–120k pln income households | 60k–120kpln |
Interest in cooking | Avid home cooks | avidcook |
Interest in cooking | People who don’t cook | nocook |
Interest in cooking | People who cook only out of necessity | litecook |
Kids toy buying frequency | Frequent kids toy buyers | toybuy-freq |
Kids toy buying frequency | People who never buy kids toys | toybuy-no |
Kids toy buying frequency | Occasional kids toy buyers | toybuy-sometimes |
Kindle users | Kindle users | yeskindle |
Kindle users | People who don't use Kindle | nokindle |
Liquor consumer | Non-liquor drinkers | noliquor |
Liquor consumer | Liquor drinkers | liquor |
Literary preference | Fiction readers | fiction |
Literary preference | Nonfiction readers | non-fiction |
Main US grocery stores | Albertsons/Safeway (incl. Vons, Jewel-Osco, Shaw’s) shoppers | grstoralbrt |
Main US grocery stores | Aldi shoppers | grstoraldi |
Main US grocery stores | Costco Wholesale shoppers | grstorcostco |
Main US grocery stores | Food Lion shoppers | grstorlion |
Main US grocery stores | Giant / Giant Eagle shoppers | grstorgiant |
Main US grocery stores | H-E-B shoppers | grstorheb |
Main US grocery stores | Kroger Co. banners (Kroger, Ralphs, Fry’s, King Soopers, Smith’s) shoppers | grstorkroger |
Main US grocery stores | Meijer shoppers | grstormeijer |
Main US grocery stores | Other grocery stores shoppers | grstorothers |
Main US grocery stores | Publix shoppers | grstorpublix |
Main US grocery stores | Sam’s Club shoppers | grstorsams |
Main US grocery stores | Sprouts Farmers Market shoppers | grstorsprout |
Main US grocery stores | Target / Super Target shoppers | grstortarget |
Main US grocery stores | Trader Joe’s shoppers | grstortrader |
Main US grocery stores | Walmart Supercenter/Neighborhood Market shoppers | grstorwalmart |
Main US grocery stores | Wegmans shoppers | grstorwegmans |
Main US grocery stores | Whole Foods Market shoppers | grstorwhole |
Medication usage | Allergy and sinus medication users | allrgmeds |
Medication usage | Chronic medication users | chrncmeds |
Medication usage | Cold and cough medication users | coldmeds |
Medication usage | Digestive and gut health product users | gutmeds |
Medication usage | First aid product users | frstadmeds |
Medication usage | Mental and sleep medication users | mntlmeds |
Medication usage | Other medication users | othermeds |
Medication usage | Pain and fever relief users | painmeds |
Medication usage | Skin treatment users | skinmeds |
Medication usage | Vitamin, supplement and immune support users | immunmeds |
Medication usage | Women’s health product users | wmnmeds |
Military service | Civilians | militaryno |
Military service | Veterans | militaryyes |
Mobile device | Android users | android |
Mobile device | iPhone users | iphone |
Mobile device | Other mobile device users | ph-oth |
Mobile gamers | People who don't play mobile games | mobileno |
Mobile gamers | Mobile gamers | mobileyes |
Mobile gaming frequency | Daily mobile gamers | mobile-game-frequency-daily |
Mobile gaming frequency | Monthly mobile gamers | mobile-game-frequency-monthly |
Mobile gaming frequency | Rare mobile gamers | mobile-game-frequency-rarely |
Mobile gaming frequency | Weekly mobile gamers | mobile-game-frequency-weekly |
Musical instruments played | Bassists | musical-instrument-bass |
Musical instruments played | Cellists | musical-instrument-cello |
Musical instruments played | Clarinetists | musical-instrument-clarinet |
Musical instruments played | Drummers | musical-instrument-drums |
Musical instruments played | Flutists | musical-instrument-flute |
Musical instruments played | Guitarists | musical-instrument-guitar |
Musical instruments played | Harpists | musical-instrument-harp |
Musical instruments played | People who don't play musical instruments | musical-instrument-none |
Musical instruments played | Other musical instrument players | musical-instrument-other |
Musical instruments played | Pianists | musical-instrument-piano |
Musical instruments played | Recorder players | musical-instrument-recorder |
Musical instruments played | Saxophonists | musical-instrument-saxophone |
Musical instruments played | Trumpeters | musical-instrument-trumpet |
Musical instruments played | Violinists | musical-instrument-violin |
Number of credit cards | People without credit cards | 0cc |
Number of credit cards | People with 1 credit card | 1cc |
Number of credit cards | People with 2-4 credit cards | 2-4cc |
Number of credit cards | People with 5+ credit cards | 5cc |
Nutritional supplement use | People who do not use nutritional supplements | nosupps |
Nutritional supplement use | Daily nutritional supplement users | takesupps |
Nutritional supplement use | Occasional nutritional supplement users | suppsoccas |
Online learners | People who take online coding classes | coding-cls |
Online learners | People who take online language classes | lang-cls |
Online learners | People who don't take any online classes | no-cls |
Online learners | People who take online college classes | college-cls |
Online learners | People who take other online classes | other-cls |
Online learners | People who take online skill/software certification classes | softw-cls |
Online shopping marketplaces | Amazon shoppers | amzsh |
Online shopping marketplaces | eBay shoppers | ebsh |
Online shopping marketplaces | Etsy shoppers | etsh |
Online shopping marketplaces | Non-online shoppers | nosh |
Online shopping marketplaces | Overstock shoppers | ovsh |
Online shopping marketplaces | Rakuten shoppers | rksh |
Online shopping marketplaces | Temu shoppers | tmush |
Online shopping marketplaces | Walmart.com shoppers | wmtsh |
Online shopping marketplaces | Wayfair shoppers | wfsh |
Online traders | People who don't trade | notrd |
Online traders | People for who trading is a hobby | hobtrd |
Paid video streamer | Paid video streamers | paid-video-streaming-subscriber-yes |
Parents | People without children | parentsno |
Parents | Parents | parentsyes |
Pet owner | Bird owners | pet-bird |
Pet owner | Cat owners | pet-cat |
Pet owner | Dog owners | pet-dog |
Pet owner | Fish owners | pet-fish |
Pet owner | Horse owners | pet-horse |
Pet owner | People without pets | pet-no |
Pet owner | People with other pets | pet-oth |
Pet owner | Reptile owners | pet-rept |
Pet owner | Small animal or rodent owners | pet-sm |
Podcast listener | People who don't listen to podcasts | nopod |
Podcast listener | Podcast listeners | pod |
Political affiliation | Democrats | dem |
Political affiliation | Politically Independent/unafilliated | ind |
Political affiliation | Republicans | rep |
Preferred book format | Readers who prefer any printed books | prntbk |
Preferred book format | Readers who prefer e-books | ebk |
Preferred book format | Readers who prefer hardcovers | prntbkh |
Preferred book format | Readers who prefer paperbacks | prntbkp |
Preferred decor style | Bohemian decor fans | decor-bohemian |
Preferred decor style | Farmhouse decor fans | decor-farmhouse |
Preferred decor style | Industrial decor fans | decor-industrial |
Preferred decor style | Mid-century modern decor fans | decor-mid-century-modern |
Preferred decor style | People who unsure about their preferred decor style | decor-unsure |
Preferred decor style | Urban modern decor fans | decor-urban-modern |
Preferred nutritional supplement benefits | Anti-inflammatory support seekers | nutrsuppbene-anti-inflammatory |
Preferred nutritional supplement benefits | Blood circulation seekers | nutrsuppbene-blood-circulation |
Preferred nutritional supplement benefits | Bone health seekers | nutrsuppbene-bone-health |
Preferred nutritional supplement benefits | Brain support seekers | nutrsuppbene-brain-health |
Preferred nutritional supplement benefits | Digestive health seekers | nutrsuppbene-digestive-health |
Preferred nutritional supplement benefits | Energy support seekers | nutrsuppbene-energy |
Preferred nutritional supplement benefits | General wellness seekers | nutrsuppbene-general-health |
Preferred nutritional supplement benefits | Heart health seekers | nutrsuppbene-heart-health |
Preferred nutritional supplement benefits | Immune support seekers | nutrsuppbene-immune-health |
Preferred nutritional supplement benefits | Skin, hair & nail support seekers | nutrsuppbene-skin-hair-nails |
Preferred nutritional supplement benefits | Sleep support seekers | nutrsuppbene-sleep |
Preferred nutritional supplement benefits | Anti-stress and mood support seekers | nutrsuppbene-stress |
Preferred nutritional supplement benefits | Weight management seekers | nutrsuppbene-weight |
Preferred nutritional supplement types | People who take calcium | nutrisupp-calcium |
Preferred nutritional supplement types | People who take collagen | nutrisupp-collagen |
Preferred nutritional supplement types | People who take CoQ10 | nutrisupp-coq10 |
Preferred nutritional supplement types | People who take fiber | nutrisupp-fiber |
Preferred nutritional supplement types | People who take folic acid | nutrisupp-folic |
Preferred nutritional supplement types | People who take iron | nutrisupp-iron |
Preferred nutritional supplement types | People who take magnesium | nutrisupp-magnesium |
Preferred nutritional supplement types | People who take multivitamin | nutrisupp-multivitamin |
Preferred nutritional supplement types | People who take Omega-3/Fish Oil | nutrisupp-omega3 |
Preferred nutritional supplement types | People who take probiotics | nutrisupp-prob |
Preferred nutritional supplement types | People who take protein | nutrisupp-protein |
Preferred nutritional supplement types | People who take turmeric | nutrisupp-tumeric |
Preferred nutritional supplement types | People who take B-complex vitamins | nutrisupp-vitaminB |
Preferred nutritional supplement types | People who take Vitamin C | nutrisupp-vitaminC |
Preferred nutritional supplement types | People who take Vitamin D | nutrisupp-vitaminD |
Preferred nutritional supplement types | People who take zinc | nutrisupp-zinc |
Primary mode of transportation | Bus riders | pmtrans-bus |
Primary mode of transportation | Car drivers | pmtrans-car |
Primary mode of transportation | Carpoolers | pmtrans-cp |
Primary mode of transportation | Subway/train/light rail riders | pmtrans-rail |
Primary source of investment advice | Investors with human advisers | investments-human-advisor |
Primary source of investment advice | Investors who use robo-advisers | investments-robo-advisor |
Primary source of investment advice | Self-directed investors | investments-self-directed |
Product financing habits | People who have not used financing | haventfin |
Product financing habits | People who are open to financing | openfin |
Product financing habits | People who use financing | havefin |
Racial or ethnic identity | Asian people | asian |
Racial or ethnic identity | Black people | black |
Racial or ethnic identity | Hispanic people | hispanic |
Racial or ethnic identity | People of other races or ethnicities | ethn-oth |
Racial or ethnic identity | White people | white |
Reading frequency | Readers of 1-3 books a month | 1-3bks |
Reading frequency | Readers of 4+ books a month | 4bks-pl |
Reading frequency | People who don't read | 0bks |
Recently purchased categories | Appliances buyers | purchased-appliances |
Recently purchased categories | Apps and games buyers | purchased-apps-games |
Recently purchased categories | Arts, crafts, and sewing buyers | purchased-arts-crafts-sewing |
Recently purchased categories | Audiobooks buyers | purchased-audiobooks |
Recently purchased categories | Automotive buyers | purchased-automotive |
Recently purchased categories | Baby buyers | purchased-baby |
Recently purchased categories | Beauty and personal care buyers | purchased-beauty-personal-care |
Recently purchased categories | Books buyers | purchased-books |
Recently purchased categories | Camera and photo buyers | purchased-camera-photo |
Recently purchased categories | CDs and vinyl buyers | purchased-cds-vinyl |
Recently purchased categories | Cell phones and accessories buyers | purchased-cell-phones-accessories |
Recently purchased categories | Clothing and shoes buyers | purchased-clothing-shoes |
Recently purchased categories | Computers and accessories buyers | purchased-computers-accessories |
Recently purchased categories | Digital music buyers | purchased-digital-music |
Recently purchased categories | Electronics buyers | purchased-electronics |
Recently purchased categories | Entertainment collectibles buyers | purchased-entertainment-collectibles |
Recently purchased categories | Gift cards buyers | purchased-gift-cards |
Recently purchased categories | Groceries and gourmet food buyers | purchased-groceries-gourmet-food |
Recently purchased categories | Handmade products buyers | purchased-handmade-products |
Recently purchased categories | Health and household buyers | purchased-health-household |
Recently purchased categories | Home and kitchen buyers | purchased-home-kitchen |
Recently purchased categories | Jewelry and watches buyers | purchased-jewelry-watches |
Recently purchased categories | Kitchen and dining buyers | purchased-kitchen-dining |
Recently purchased categories | Movies and TV buyers | purchased-movies-tv |
Recently purchased categories | Musical instruments buyers | purchased-musical-instruments |
Recently purchased categories | Office products buyers | purchased-office-products |
Recently purchased categories | Patio, lawn, and garden buyers | purchased-patio-lawn-garden |
Recently purchased categories | Pet supplies buyers | purchased-pet-supplies |
Recently purchased categories | Software buyers | purchased-software |
Recently purchased categories | Sports and outdoors buyers | purchased-sports-outdoors |
Recently purchased categories | Sports collectibles buyers | purchased-sports-collectibles |
Recently purchased categories | Tools and home improvement buyers | purchased-tools-home-improvement |
Recently purchased categories | Toys and games buyers | purchased-toys-games |
Recently purchased categories | Video games buyers | purchased-video-games |
Relationship status | People cohabitating with their significant other | cohabit |
Relationship status | People in a domenstic partnership or civil union | dom-part |
Relationship status | Married people | married |
Relationship status | Separated or divorced people | sep-div |
Relationship status | Single people | single |
Relationship status | Widowed people | widowed |
Religious affiliation | Buddhists | buddhism |
Religious affiliation | Christians | christian |
Religious affiliation | Hindus | hindu |
Religious affiliation | Muslims | islam |
Religious affiliation | Jews | judaism |
Religious affiliation | People with no religious affiliation | no-relig |
Religious affiliation | People with other religious affiliations | relig-oth |
Search engine used | Bing users | engine-bing |
Search engine used | DuckDuckGo users | engine-duckduckgo |
Search engine used | Google users | engine-google |
Search engine used | Yahoo! users | engine-yahoo |
Sexual orientation | Heterosexuals | hetero |
Sexual orientation | LGBTQ+ people | lgbt |
Sexual orientation | People who prefer not to disclose their sexual orientation | no-ans |
Side hustles | People without side hustles | side-hustle-no |
Side hustles | People with side hustles | side-hustle-yes |
Skin concerns | People with ashy or flaky skin | skinflaky |
Skin concerns | People with acne or clogged pores | skinacne |
Skin concerns | People with hyperpigmentation | skinpigment |
Skin concerns | People with dry skin | skindry |
Skin concerns | People with fine lines or wrinkles | skinwrinkls |
Skin concerns | People with ingrown hairs | skinhairs |
Skin concerns | People without skin issues | skinone |
Skin concerns | People with rough or callused skin | skinrough |
Skin concerns | People with sensitive skin | skinsensitive |
Skin concerns | People with sun damage or age spots | skinsunage |
Small business owner | People who don't own small businesses | small-biz-owner-no |
Small business owner | Small business owners | small-biz-owner-yes |
Smart assistant user | Alexa users | alexa |
Smart assistant user | Google Assistant users | goog-asst |
Smart assistant user | People who do not use smart assistants | no-smt-asst |
Smart assistant user | Siri users | siri |
Smart speaker user | Amazon Echo users | speakeramz |
Smart speaker user | Apple HomePod users | speakerapl |
Smart speaker user | Google Nest users | speakerggl |
Smart speaker user | People who don't use smart speaker | speakerno |
Smart speaker user | Other brands users | speakeroth |
Smoking habit | Cigarette smokers | cigarettes |
Smoking habit | Cigar smokers | cigars |
Smoking habit | Non-smokers | nosmoking |
Smoking habit | E-cigarette/vape smokers | ecigsvps |
Sports players | People who play badminton | splbdm |
Sports players | People who play baseball | splbsb |
Sports players | People who play basketball | splbsk |
Sports players | People who cycle | spbcln |
Sports players | People who play cue sports | spcue |
Sports players | People who box | splbox |
Sports players | People who do canoeing/kayaking | spacankk |
Sports players | People who play cricket | splcrk |
Sports players | People who play darts | spdrts |
Sports players | People who play American football | splfoot |
Sports players | People who play golf | splgolf |
Sports players | People who play field hockey | splhockf |
Sports players | People who play ice hockey | splhocki |
Sports players | People who don't play any sport | splno |
Sports players | People who wrestle | spwrstl |
Sports players | People who play other sports | sploth |
Sports players | People who play pickleball, raquetball and/or squash | sppklbl |
Sports players | People who climb | sprclimb |
Sports players | People who play rugby | splrug |
Sports players | People who do skiing/snowboarding | splskisboard |
Sports players | People who play soccer (European football) | spleufoot |
Sports players | People who swim | splswm |
Sports players | People who play table tennis | spltabtn |
Sports players | People who play tennis | spltns |
Sports players | People who play volleyball | splvly |
Streaming device | Amazon Fire TV streamers | streaming-devices-amazon-fire |
Streaming device | Android streamers | streaming-devices-android-phone-tablet |
Streaming device | Apple TV streamers | streaming-devices-apple-tv |
Streaming device | Cable box streamers | streaming-devices-cable-box |
Streaming device | Chromecast streamers | streaming-devices-chromecast |
Streaming device | iOS streamers | streaming-devices-iphone-ipad |
Streaming device | People who don't use a streaming device | streaming-devices-none |
Streaming device | Nvidia Shield streamers | streaming-devices-nvidia-shield |
Streaming device | PC/laptop streamers | streaming-devices-pc-laptop |
Streaming device | Playstation streamers | streaming-devices-playstation |
Streaming device | Roku streamers | streaming-devices-roku |
Streaming device | Smart TV streamers | streaming-devices-smart-tv |
Streaming device | Xbox streamers | streaming-devices-xbox |
Tablet device | Android owners | andr |
Tablet device | iPad owners | ipad |
Tablet device | People with other or no tablets | tab-oth |
Tea drinker | People who don't drink tea | notea |
Tea drinker | Tea drinkers | tea |
Tea drinking frequency | Daily tea drinkers | tea-daily |
Tea drinking frequency | Monthly tea drinkers | lessonceweek |
Tea drinking frequency | People who don't drink tea | tea-never |
Tea drinking frequency | Weekly tea drinkers | onceweekly |
Tea drinking frequency | Semi-weekly tea drinkers | fewtimesweek |
Teacher, educator or coach | Tutors and coaches | pt-tut |
Teacher, educator or coach | People who don't have teaching experience | no-teach |
Teacher, educator or coach | Teachers and educators | ft-teach |
Travel frequency | Occasional travelers | some-travel |
Travel frequency | Frequent travelers | lots-travel |
Travel frequency | Infrequent travelers | no-travel |
TV and streaming services | Amazon Prime Video subscribers | tv-streaming-service-amazon |
TV and streaming services | Apple TV subscribers | tv-streaming-service-apple |
TV and streaming services | Cable TV subscribers | tv-streaming-service-cable |
TV and streaming services | Crackle subscribers | tv-streaming-service-crackle |
TV and streaming services | DirecTV subscribers | tv-streaming-service-directv |
TV and streaming services | DISH Network subscribers | tv-streaming-service-dish |
TV and streaming services | Disney+ subscribers | tv-streaming-service-disney |
TV and streaming services | ESPN+ subscribers | tv-streaming-service-espn |
TV and streaming services | HBO subscribers | tv-streaming-service-hbo |
TV and streaming services | Hulu subscribers | tv-streaming-service-hulu |
TV and streaming services | Netflix subscribers | tv-streaming-service-netflix |
TV and streaming services | Users of other free streaming services | other-free |
TV and streaming services | Subscribers to other paid streaming services | other-paid |
TV and streaming services | Plex subscribers | tv-streaming-service-plex |
TV and streaming services | Roku Channel subscribers | tv-streaming-service-roku |
TV and streaming services | Showtime subscribers | tv-streaming-service-showtime |
TV and streaming services | TubiTV subscribers | tv-streaming-service-tubi |
TV and streaming services | YouTube TV subscribers | tv-streaming-service-youtube |
Type of community | Rural residents | rural |
Type of community | Suburban residents | suburban |
Type of community | Urban residents | urban |
Type of residence | People who live in apartments/condos | apt |
Type of residence | People who live in houses | house |
Type of residence | People who live in mobile homes | mobilehome |
Types of investment accounts | 529 account holders | investment-accounts-529 |
Types of investment accounts | 401(k) account holders | investment-accounts-401k |
Types of investment accounts | Traditional IRA account holders | investment-accounts-ira |
Types of investment accounts | People without investment accounts | investment-accounts-none |
Types of investment accounts | Roth 401(k) account holders | investment-accounts-roth-401k |
Types of investment accounts | Roth IRA account holders | investment-accounts-roth-ira |
Types of investment accounts | SEP IRA account holders | investment-accounts-sep-ira |
Types of investment accounts | SIMPLE IRA account holders | investment-accounts-simple-ira |
Types of investment accounts | Traditional brokerage account holders | investment-accounts-brokerage |
U.S. geographic region | Midwest residents | mw |
U.S. geographic region | Northeast residents | ne |
U.S. geographic region | Pacific residents | pac |
U.S. geographic region | Rocky Mountain residents | rcky |
U.S. geographic region | Southeast residents | se |
U.S. geographic region | Southwest residents | sw |
U.S. state | Alabama residents | stalabama |
U.S. state | Alaska residents | stalaska |
U.S. state | Arizona residents | starizona |
U.S. state | Arkansas residents | starkansas |
U.S. state | California residents | stcalifornia |
U.S. state | Colorado residents | stcolorado |
U.S. state | Connecticut residents | stconnecticut |
U.S. state | Delaware residents | stdelaware |
U.S. state | Florida residents | stflorida |
U.S. state | Georgia residents | stgeorgia |
U.S. state | Hawaii residents | sthawaii |
U.S. state | Idaho residents | stidaho |
U.S. state | Illinois residents | stillinois |
U.S. state | Indiana residents | stindiana |
U.S. state | Iowa residents | stiowa |
U.S. state | Kansas residents | stkansas |
U.S. state | Kentucky residents | stklentucky |
U.S. state | Louisiana residents | stlouisiana |
U.S. state | Maine residents | stmaine |
U.S. state | Maryland residents | stmaryland |
U.S. state | Massachusetts residents | stmassachusetts |
U.S. state | Michigan residents | stmichigan |
U.S. state | Minnesota residents | stminnesota |
U.S. state | Mississippi residents | stmississippi |
U.S. state | Missouri residents | stmissouri |
U.S. state | Montana residents | stmontana |
U.S. state | Nebraska residents | stnebraska |
U.S. state | Nevada residents | stnevada |
U.S. state | New Hampshire residents | stnewhampshire |
U.S. state | New Jersey residents | stnewjersey |
U.S. state | New Mexico residents | stnewmexico |
U.S. state | New York residents | stnewyork |
U.S. state | North Carolina residents | stnorthcarolina |
U.S. state | North Dakota residents | stnorthdakota |
U.S. state | Ohio residents | stohio |
U.S. state | Oklahoma residents | stoklahoma |
U.S. state | Oregon residents | storegon |
U.S. state | Pennsylvania residents | stpennsylvania |
U.S. state | Rhode Island residents | strhodeisland |
U.S. state | South Carolina residents | stsouthcarolina |
U.S. state | South Dakota residents | stsouthdakota |
U.S. state | Tennessee residents | sttennessee |
U.S. state | Texas residents | sttexas |
U.S. state | Utah residents | stutah |
U.S. state | Vermont residents | stvermont |
U.S. state | Virginia residents | stvirginia |
U.S. state | Washington residents | stwashington |
U.S. state | Washington, D.C. residents | stwashingtondc |
U.S. state | West Virginia residents | stwestvirginia |
U.S. state | Wisconsin residents | stwisconsin |
U.S. state | Wyoming residents | stwyoming |
Video doorbell owners | People who don't have a video doorbell | viddrbellno |
Video doorbell owners | Video doorbell owners | viddrbellyes |
Video game players | People who don't play video games | notvideoplay |
Video game players | Video gamers | videoplay |
Volunteers | People who don't volunteer | novolnt |
Volunteers | Volunteers | yesvolnt |
Weed / CBD consumer | People who don't consume weed/CBD | weedcbdno |
Weed / CBD consumer | Weed/CBD consumer | weedcbdyes |
Wine consumption | People who don't drink wine | nowine |
Wine consumption | Wine drinkers | wine |
Wine consumption frequency | 1-5 glasses a week | 1-5wine |
Wine consumption frequency | 6-10 glasses a week | 6-10wine |
Wine consumption frequency | Never drinks wine | no-wine |
Work industry | Arts, entertainment, and recreation workers | industry-arts |
Work industry | Construction workers | industry-const |
Work industry | Education workers | industry-edu |
Work industry | Finance and insurance workers | industry-fin |
Work industry | Food, leisure, and hospitality workers | industry-food |
Work industry | Government and public administration workers | industry-gov |
Work industry | Health care and social assistance workers | industry-health |
Work industry | Homemakers | industry-home |
Work industry | Information service and data processing workers | industry-it |
Work industry | People who work in other industries | industry-other |
Work industry | Professional/business service workers | industry-profserv |
Work industry | Retail workers | industry-retail |
Work industry | Scientific/technical service workers | industry-sci |
Work industry | Software workers | industry-software |
Work industry | Transportation and warehousing workers | industry-trans |
Workout types | Aerobics participants | wrkaerobcs |
Workout types | Crossfit participants | wrkcross |
Workout types | Cyclers/spinners | wrkcycl |
Workout types | HIIT participants | wrkhiit |
Workout types | People who don't exercise | wrknone |
Workout types | Meditators | wrkmedit |
Workout types | People who do other types of workouts | wrkother |
Workout types | Pilates participants | wrkpltes |
Workout types | Runners/joggers | wrkrun |
Workout types | Sports players | wrksprts |
Workout types | Strength trainers | wrkstrngth |
Workout types | Swimmers/aqua fitness participants | wrkswm |
Workout types | Yoga participants | wrkyoga |
Workout types | Zumba participants | wrkzumba |