A Click Test asks respondents to click on specific areas of an image and explain their clicks. Use it when you want to understand visual attention – what people notice first, where their eyes are drawn, and how they interact with your design.
Click Tests generate a heatmap showing exactly where respondents clicked on your image. Hot spots (areas with many clicks) reveal what's grabbing attention, while cold spots show what's being overlooked.
This poll type is ideal for testing visual hierarchy, layout effectiveness, and user attention patterns.
When should I use a Click Test?
Click Tests work best when you need to understand visual attention and interaction. They're ideal for:
Product packaging – what do people notice first on your package design?
Website layouts – where do visitors focus on your landing page or homepage?
Ad creative – which elements draw the eye in your advertisement?
Search results pages – which listing would people click in a competitive lineup?
Store shelf testing – which product stands out in a crowded retail display?
Choose a Click Test when you want to see where people look and interact, not just what they prefer.
Tip: You can capture multiple clicks per respondent to understand sequential attention (what they notice 1st, 2nd, 3rd, etc.).
How to create a Click Test
Setting up a Click Test takes just a few steps:
Start a new poll – click the New poll button from your dashboard
Choose Click Test – select it from the question type menu
Upload your image – add a single image (Image Sets are not supported)
Set the number of clicks – choose how many clicks to capture per respondent (1-10)
Write your question – ask something like "What's the first thing you notice on this landing page?" or "Click the top 3 products that grab your attention on this search results page"
Target your audience – choose demographics that match your target market
Preview and launch – review your poll, then launch to start collecting feedback
Respondents will click on your image the specified number of times and write a comment explaining their clicks.
How to read your Click Test results
Once your poll completes, you'll see:
Interactive heatmap – visual overlay showing click density across your image (hot spots indicate high attention)
Individual clicks – hover over any click to see the respondent's comment and demographic data
Click filtering – select specific areas of the image to filter responses and focus on particular regions
Click sequence – for multi-click tests, see the order in which each respondent clicked
Areas with concentrated clicks indicate strong visual pull. Scattered clicks may suggest unclear hierarchy or competing focal points. Use the written feedback to understand why specific areas attracted attention.
Frequently asked questions
How many clicks can I capture per respondent?
You can capture up to 10 clicks per respondent. Multiple clicks help you understand sequential attention (first, second, third impressions).
What content formats can I test?
Click Tests support single images only. Image sets, videos, audio, and text are not supported for this poll type.
How is a Click Test different from a 5-Second Test?
Click Tests show your image indefinitely and ask respondents to click on it. 5-Second Tests show your image for exactly 5 seconds then hide it, asking respondents what they remember. Use Click Test for interaction data; use 5-Second Test for first impression recall.
Can I test multiple images in one Click Test?
No, Click Tests evaluate one image at a time. To generate heatmaps for multiple images, run separate Click Test polls or add more questions to your survey.