Smith Design
Smith Design is an independent agency based in Morristown, NJ. We were recently honored as an NJBIZ Best Places to Work 2025, based largely on employee feedback. We’re also members of WBENC/WOSB and Ecovadis. We deliver bold, creative solutions that solve brand challenges and elevate design. Driven by passion, loyalty, and quality, we inspire, engage with intention, and lead sincerely. We create holistic solutions across digital and physical touchpoints for clear, synergistic brand growth. With purpose over ego, we aim to elevate others and make a meaningful impact for our clients, community, and the future. At Smith Design, we create cohesive brand worlds shaped by insight, strategic design, and imaginative storytelling. Our work pushes boundaries to cut through category clutter, building culturally relevant strategies that transform into striking brand identities, packaging systems, and scalable visual ecosystems. Grounded in strong expertise across branding and packaging design, we unify brand experiences across shelf, screen, and every interaction. Through disciplined system building and precise execution, we anticipate complexity, design for clarity, and bring bold ideas to life. The result is brand worlds that are strategic, expressive, and consistently executed. Smith Design excels across a range of industries and disciplines, delivering a range of deliverables. Our services include strategy + innovation, design, digital + social media, activation, video + photography, and illustration. Our on-premise facility includes a large open space with exposed brick walls, complete with a professional kitchen. The space is highly adaptable, making it perfect for videography and for photoshoots. We also have a behind-the-glass research observation room, adjacent to a large conference room, which is an ideal setting for qualitative research.