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Guides, playbooks, and best practices

Practical guides that walk you through common PickFu use cases across industries.

14 articles
Best-of-the-best resource guideA quick list of our favored topics for easy access
For e-commerce sellers

Best practices for Amazon and e-commerce sellers.


Amazon listing mockup generatorHow to use our listing mockup tool to test and optimize your Amazon listings' most important info
Testing image sets with PickFuHow to use the image set option type to test and compare full product image stacks (up to 9 images in each stack).
Test product listings in an Amazon SERP mockupDisplay product options on a simulated Amazon search results page, giving the audience a familiar shopping environment for sharing feedback.
Helium10 Audience vs PickFu: Complete comparison guideUnderstand the differences between Helium10 Audience and PickFu's direct platform, including available features, capabilities, and pricing options.
Playbook - Improve Amazon CTRUse this step-by-step playbook to optimize your main image and boost clicks from Amazon search results through strategic testing.
Playbook - Improve Amazon CVRUse this comprehensive playbook to identify and fix conversion barriers on your product detail page through strategic testing and optimization.
Product testing checklistA list of top use cases to optimize your product's selling potential
How to use PickFu to improve your Amazon main imageImprove your clickthrough-rate (CTR) with a better main image
How to use PickFu throughout your entire selling journey.Your market research testing guide: poll examples for every stage using consumer feedback to get from idea to reality.
PickFu vs Amazon Manage Your Experiments: When to use each testing tool
How to Optimize Your Amazon Main ImageLearn how to run the right tests, analyze and optimize your Amazon main images with PickFu and boost your click-through rates (CTR).