PickFu for game & app studios
Optimize your games and apps for success
Boost your game's success with data-driven market research. Test game concepts, character designs, marketing assets, and monetization strategies with real players. Get actionable insights for game development and App Store optimization that increase downloads and player engagement.
Optimize games at every stage of development
From concept to development to launch, get consumer insights and player feedback at every critical decision point. Make data-driven game development choices that boost downloads and retention.
- 1
Concept and design validation
Validate game concepts, art styles, and character designs with your target players before investing in development. Use market research to identify winning game ideas that will resonate with your audience and reduce development risk.
- 2
Game development and testing
Optimize gameplay mechanics, UI/UX designs, and monetization strategies with player feedback. Test different approaches during game development to find what engages players most and drives retention.
- 3
Store optimization and launch
Maximize your game launch success with App Store optimization. Test icons, screenshots, trailers, and promotional assets to boost conversion rates, increase downloads, and improve player acquisition.
Why game studios love PickFu
PickFu has made a huge difference to the confidence we have in our marketing assets. The speed of testing saves our team time, which is vitally important when you're iterating as fast as we do.
Jen BoltonVP of Player Insights, MojiworksData-driven game development that helps you win
Game design validation
Reduce game development risk with concept validation. Test game ideas, art styles, and themes with your target players to ensure your concepts will engage audiences before investing development resources.
Test game characters and assets
Optimize character designs, animations, and personalities with player feedback. Test game characters and visual assets to ensure they resonate with your target audience and drive player engagement and retention.
App Store optimization
Maximize downloads with App Store optimization. Test app icons, screenshots, descriptions, and promotional assets to boost conversion rates and improve your game's visibility in crowded app stores.
Survey templates for apps & games
App Store icon test
Find out which app icon is more likely to win users.
Mobile game character feedback
Learn how players feel about your character design.
App Store gameplay review
Learn how players respond to your mobile game in motion with a short gameplay test.
Mobile game character comparison
Discover which character players will like the most.
Indie game character feedback
Learn how players feel about your indie game character design.
Indie game marketing test
Compare app icons, hero images, store graphics, and other marketing assets to find which wins with players.
FAQs
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.