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The $1.6 trillion global alcohol market is facing big changes. Only 54% of U.S. adults drink alcohol today, down from 62% just two years ago. Premium spirits now make up 36% of the market. People drink less but choose better quality when they do.
These shifts mean brands must understand their changing consumers better than ever.
Old research methods can't keep up with today's fast-moving alcohol trends. Focus groups take months and cost tens of thousands of dollars. By the time results come in, trends have already changed. Social media creates new drinking occasions overnight. Seasonal products need quick decisions.
The biggest problem? Traditional research misses what really matters. When 73% of alcohol purchases depend on how products look, phone surveys and written questionnaires fail to capture real buying behavior.
Stand out from the competition with products that customers love.
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