Surveys overview

PickFu surveys collect real consumer feedback to help you make data-driven decisions. Each survey presents questions to a targeted panel of respondents who provide votes, rankings, and written explanations for their choices.

How surveys work

You create a poll with a question, options, and audience targeting
Respondents from the panel see your poll and provide their feedback
Results come in with quantitative data (votes, rankings) and qualitative insights (written explanations)
You analyze the results to make informed product decisions

Surveys typically complete within minutes to hours depending on the sample size and targeting criteria.

Question types

PickFu supports multiple question types to match different research needs:

Comparison types

Type	Use case	Options
Head-to-head	A/B test two options against each other	2 options
Ranked	Find preference order across multiple options	3-8 options
Single select	Pick one favorite from several choices	3-8 options
Multi-select	Choose all that apply from several options	3-8 options

Feedback types

Type	Use case
Open-ended	Collect written feedback on a single concept
Star rating	Get 1-5 star ratings with written explanations
Emoji rating	Gather emoji-based sentiment with explanations

Advanced types

Type	Use case
Click test	Generate heatmaps showing where people click on images
Five-second test	Capture first impressions from brief exposure
Screen recording	Record user interactions with your content

Audience targeting

Choose from 90+ targeting traits across 15 countries to ensure feedback comes from your ideal audience:

Geography — Target respondents by country (US, Canada, UK, Australia, Germany, France, Spain, Italy, Japan, Korea, Mexico, Brazil, South Africa, Poland, Sweden)
Demographics — Filter by age range, gender, income level, education, and more
Interests — Reach Amazon Prime members, pet owners, parents, and other segments
Custom traits — Combine up to 4 targeting criteria for precise audiences (same-category traits use OR logic, cross-category traits use AND logic)

Questions automatically translate into each country’s native language. Respondents answer in their language, and results are viewable in English or the original language. PickFu’s panel includes 15M+ global respondents sourced from enterprise-grade consumer panel partners, with multi-stage quality filtering (AI + human curation). All respondents sign a comprehensive NDA.

Option formats

Each survey option can use different content formats:

Text - Plain text descriptions or labels
Media URL - Images or videos hosted at a URL
ASIN - Amazon product listings by ASIN
Image set — Multiple images grouped together (up to 9 images per option, displayed vertically or horizontally)
Mockup — Product listing mockups (search results or listing page style, with title, price, ratings, and image)

All options within a single question must use the same content format.

Multi-question surveys

Surveys can contain up to 16 questions in a single poll. The same respondents answer all questions, giving you consistent feedback across multiple aspects of your product. Multi-question surveys are priced per question.

AI analysis tools

Every completed survey includes AI-powered analysis:

AI Insights — Automatically generated summary of key findings, themes, and patterns across all responses. Included free with every poll.
AI Highlights — Deeper analysis identifying actionable insights, sentiment patterns, and demographic differences. Available as a paid add-on or included with PickFu+ subscriptions.
PickFu AI — Ask follow-up questions about your results and get AI-generated answers based on the response data.

Sample sizes

Choose how many respondents see your survey:

Respondents	Best for
15	Quick gut checks and early-stage ideas
30	Directional feedback with some statistical significance
50	Standard polls with solid confidence
75	More confident results with broader demographic data
100	Detailed analysis with demographic breakdowns
200, 300, 500	High-confidence results for important decisions

Surveys

Surveys overview

How surveys work

Question types

Comparison types

Feedback types

Advanced types

Audience targeting

Option formats

Multi-question surveys

AI analysis tools

Sample sizes

Next steps

Survey lifecycle

Best practices

Surveys

​How surveys work

​Question types

​Comparison types

​Feedback types

​Advanced types

​Audience targeting

​Option formats

​Multi-question surveys

​AI analysis tools

​Sample sizes

​Next steps

Survey lifecycle

Best practices

How surveys work

Question types

Comparison types

Feedback types

Advanced types

Audience targeting

Option formats

Multi-question surveys

AI analysis tools

Sample sizes

Next steps