PickFu surveys collect real consumer feedback to help you make data-driven decisions. Each survey presents questions to a targeted panel of respondents who provide votes, rankings, and written explanations for their choices.Documentation Index
Fetch the complete documentation index at: https://www.pickfu.com/docs/llms.txt
Use this file to discover all available pages before exploring further.
How surveys work
- You create a poll with a question, options, and audience targeting
- Respondents from the panel see your poll and provide their feedback
- Results come in with quantitative data (votes, rankings) and qualitative insights (written explanations)
- You analyze the results to make informed product decisions
Question types
PickFu supports multiple question types to match different research needs:Comparison types
| Type | Use case | Options |
|---|---|---|
| Head-to-head | A/B test two options against each other | 2 options |
| Ranked | Find preference order across multiple options | 3-8 options |
| Single select | Pick one favorite from several choices | 3-8 options |
| Multi-select | Choose all that apply from several options | 3-8 options |
Feedback types
| Type | Use case |
|---|---|
| Open-ended | Collect written feedback on a single concept |
| Star rating | Get 1-5 star ratings with written explanations |
| Emoji rating | Gather emoji-based sentiment with explanations |
Advanced types
| Type | Use case |
|---|---|
| Click test | Generate heatmaps showing where people click on images |
| Five-second test | Capture first impressions from brief exposure |
| Screen recording | Record user interactions with your content |
Audience targeting
Choose from 90+ targeting traits across 15 countries to ensure feedback comes from your ideal audience:- Geography — Target respondents by country (US, Canada, UK, Australia, Germany, France, Spain, Italy, Japan, Korea, Mexico, Brazil, South Africa, Poland, Sweden)
- Demographics — Filter by age range, gender, income level, education, and more
- Interests — Reach Amazon Prime members, pet owners, parents, and other segments
- Custom traits — Combine up to 4 targeting criteria for precise audiences (same-category traits use OR logic, cross-category traits use AND logic)
Option formats
Each survey option can use different content formats:- Text - Plain text descriptions or labels
- Media URL - Images or videos hosted at a URL
- ASIN - Amazon product listings by ASIN
- Image set — Multiple images grouped together (up to 9 images per option, displayed vertically or horizontally)
- Mockup — Product listing mockups (search results or listing page style, with title, price, ratings, and image)
All options within a single question must use the same content format.
Multi-question surveys
Surveys can contain up to 16 questions in a single poll. The same respondents answer all questions, giving you consistent feedback across multiple aspects of your product. Multi-question surveys are priced per question.AI analysis tools
Every completed survey includes AI-powered analysis:- AI Insights — Automatically generated summary of key findings, themes, and patterns across all responses. Included free with every poll.
- AI Highlights — Deeper analysis identifying actionable insights, sentiment patterns, and demographic differences. Available as a paid add-on or included with PickFu+ subscriptions.
- PickFu AI — Ask follow-up questions about your results and get AI-generated answers based on the response data.
Sample sizes
Choose how many respondents see your survey:| Respondents | Best for |
|---|---|
| 15 | Quick gut checks and early-stage ideas |
| 30 | Directional feedback with some statistical significance |
| 50 | Standard polls with solid confidence |
| 75 | More confident results with broader demographic data |
| 100 | Detailed analysis with demographic breakdowns |
| 200, 300, 500 | High-confidence results for important decisions |
Next steps
Survey lifecycle
Learn how surveys move from creation to completion.
Best practices
Write better questions and get more useful results.