Skip to main content
PickFu surveys collect real consumer feedback to help you make data-driven decisions. Each survey presents questions to a targeted panel of respondents who provide votes, rankings, and written explanations for their choices.

​
How surveys work

  1. You create a survey with a question, options, and audience targeting
  2. Respondents from the panel see your survey and provide their feedback
  3. Results come in with quantitative data (votes, rankings) and qualitative insights (written explanations)
  4. You analyze the results to make informed product decisions
Surveys typically complete within minutes to hours depending on the sample size and targeting criteria.
Every response includes a written explanation by default. When a respondent picks an option (or rates, ranks, etc.), they’re also required to explain why in their own words — that’s what makes PickFu’s qualitative layer work. You don’t need to add a separate “explain your reasoning” question to capture this; it’s built into every text-answer question type.Screen recording is the one exception — the recording itself is the answer, with an auto-generated transcription returned as mediaTranscription instead of explanation.
The written explanation comes back on each response as the explanation field via the API and is summarized automatically in AI Insights.

​
Question types

PickFu supports multiple question types to match different research needs: Five PickFu question types: head-to-head (A/B test), ranked (order preference), open-ended (written feedback), star rating (1–5 stars), and click test (click heatmap). Five PickFu question types: head-to-head (A/B test), ranked (order preference), open-ended (written feedback), star rating (1–5 stars), and click test (click heatmap).

​
Comparison types

​
Feedback types

​
Advanced types

​
Audience targeting

Choose from 120+ targeting traits (U.S. panel) across 15 countries to ensure feedback comes from your ideal audience:
  • Geography — Target respondents by country (US, Canada, UK, Australia, Germany, France, Spain, Italy, Japan, Korea, Mexico, Brazil, South Africa, Poland, Sweden)
  • Demographics — Filter by age range, gender, income level, education, and more
  • Interests — Reach Amazon Prime members, pet owners, parents, and other segments
  • Custom traits — Combine up to 4 targeting criteria for precise audiences (same-category traits use OR logic, cross-category traits use AND logic)
Questions automatically translate into each country’s native language. Respondents answer in their language, and results are viewable in English or the original language. See International surveys and translation for how to set the audience country and read localized results through the API, MCP, or CLI. PickFu’s panel includes 15M+ global respondents sourced from enterprise-grade consumer panel partners, with multi-stage quality filtering (AI + human curation). All respondents sign a comprehensive NDA.

​
Option formats

Each survey option can use different content formats:
  • Text - Plain text descriptions or labels
  • Media URL - Images or videos hosted at a URL. PickFu classifies the URL by content: image URLs render as images, YouTube, Vimeo, and Wistia links render as embedded videos, and any other URL renders as a generic link.
  • ASIN - Amazon product listings by ASIN
  • Image set — Multiple images grouped together (up to 9 images per option, displayed vertically or horizontally)
  • Mockup — Product listing mockups (search results or listing page style, with title, price, ratings, and image)
All options within a single question must use the same content format.

​
Multi-question surveys

Surveys can contain up to 24 questions in a single survey. The same respondents take the whole survey, giving you consistent feedback across multiple aspects of your product. With conditional branching, a question can be shown only to respondents who gave certain answers to an earlier question. Multi-question surveys are priced per question.

​
AI analysis tools

Every completed survey includes AI-powered analysis at no extra cost, regardless of plan:
  • AI Insights — Automatically generated summary of key findings, themes, and patterns across all responses. Generated as soon as your survey completes.
  • AI Highlights — Deeper analysis identifying actionable insights and demographic differences. Generated as soon as your survey completes.
  • AI Sentiment — Breakdown of positive, negative, and neutral sentiment across responses. Generated on demand — click Generate AI on the results page.
  • AI Extended Analysis — Long-form analysis with deeper context and recommendations. Generated on demand — click Generate AI on the results page.
  • PickFu AI — Ask follow-up questions about your results and get AI-generated answers based on the response data.

​
Sample sizes

Choose how many respondents see your survey:
Screen recording questions use a different set of sample sizes: 5, 10, 15, 20, 25, 30, 50, 75. Reviewing screen recordings is time-intensive, so the ceiling is lower and smaller sizes are available for quick validation runs.

​
Next steps

Survey lifecycle

Learn how surveys move from creation to completion.

Best practices

Write better questions and get more useful results.