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I like to use PickFu to understand what people think about my cover designs and titles. For my books to sell well, I must know what potential customers are interested in and what draws them to my books. The cover must be good because it is the first thing my readers see, and if it is appealing, they may consider the book further and maybe even buy it. I do run polls on Facebook, but they take a long time, and for a survey to be good, a lot of people need to give feedback; otherwise, the result can be misleading. I don’t always get enough input from Facebook polls. I designed two covers myself, and naturally, I was biased and, therefore, blind to the issues that they had. When I put the two book covers on PickFu, I received feedback from 80 people within hours. It was apparent which cover to use after that, and I was surprised how my judgment of how good the other cover was so far off. I saw the light! PickFu is not only useful for cover comparisons, but it is also helpful in validating your business ideas, logos, and ad creatives. It helps you optimize your product listings, and much more. I recommend using PickFu to improve your customer engagement and ultimately, your sales.