An Emoji Reaction poll measures emotional sentiment toward a single asset (like a logo, tagline, or ad) by letting respondents choose from 5 emojis (very negative to very positive) and explain their reaction. Use it when you need quick gut-check feedback on how your ideas or creative make people feel, rather than comparing multiple options.
What is an Emoji Reaction poll?
Emoji Reaction polls help you understand the emotional impact of your creative at a glance. Instead of comparing versions side by side, you share one asset and ask respondents to rate their feelings using emojis.
Respondents select one of 5 emojis to show their sentiment:
Emoji | Sentiment |
😢 | Very negative |
🙁 | Negative |
😐 | Neutral |
🙂 | Positive |
😄 | Very positive |
After selecting an emoji, they provide written feedback explaining their choice. This gives you both quantitative data (percentage breakdown) and qualitative insights (detailed comments).
Use Emoji Reaction polls for gut-check feedback on emotional connection, not for comparing multiple versions. For side-by-side comparisons, try a Head-to-Head poll instead.
When should I use an Emoji Reaction poll?
Emoji Reaction polls work best when you want to gauge overall sentiment toward a single creative concept. They're ideal for testing:
Logos and branding – Does your new logo feel trustworthy and professional?
Taglines and messaging – Does your product description resonate emotionally?
Ad creative and campaigns – How does your ad make viewers feel?
Product names or concepts – What's the emotional first impression?
This poll type captures emotional reactions quickly, helping you understand if your creative connects the way you intended.
Emoji Reaction polls support text/URLs, images, image sets, videos, audio, and product mockups – test whatever format matches your creative.
How to create an Emoji Reaction poll
Setting up an Emoji Reaction poll takes just a few steps:
Start a new poll – Click "Create Poll" from your dashboard
Choose Emoji Reaction – Select it from the poll type menu
Upload your creative – Add your text, URL, image, video, audio, or product mockup
Write your question – Ask something like "How does this logo make you feel?" or "What's your reaction to this tagline?"
Target your audience – Choose demographics that match your target market
Preview and launch – Review your poll, then launch to start collecting feedback
Emoji Reaction polls evaluate one option at a time. If you want to compare two or more versions, use a different poll type like Head-to-Head, Ranked, or Multi Select.
How to read your Emoji Reaction poll results
Once your poll completes, you'll see two types of insights:
Percentage breakdown – Visual chart showing how many respondents chose each emoji (e.g., 45% positive, 30% very positive, 15% neutral, 10% negative)
Written feedback – Detailed comments from respondents explaining why they felt that way
This combination of quantitative sentiment and qualitative reasoning helps you understand not just how people feel, but why.
Frequently asked questions
Can I test multiple options in one Emoji Reaction poll?
No, Emoji Reaction polls only show one option at a time. To compare multiple assets, use a Head-to-Head or Ranked poll.
What formats can I test with Emoji Reaction polls?
You can test text (including URLs), images, image sets, videos, audio files, and product mockups.
How is an Emoji Reaction poll different from a Star Rating or Open-Ended poll?
Emoji Reaction polls capture structured sentiment (5 emojis) plus written feedback. Star Rating polls ask respondents to rate a single asset between 1 and 5 stars, while Open-Ended polls only collect written responses without ratings.