PickFu helps you get instant feedback on almost anything you want to test with your target audience – at any stage of your business, product, or campaign. Here are some common examples of how customers use PickFu across different industries.
E-commerce, CPG, and retail brands
Marketplace listings – Test main images, full image stacks, product titles, descriptions, and more to increase clicks and conversions across online marketplaces like Amazon, Walmart, Etsy, or your own direct-to-consumer website.
Product packaging – Compare different package designs, labels, color schemes, or branding elements to see what stands out on the physical and digital shelf.
Product concepts – Validate new product ideas or features to understand which resonate most with your buyers before you spend time on development.
Competitor comparisons – Use Click Tests to generate heatmaps of where shoppers click most on a search results page, and get insights into how you stack up against the competition.
Marketers and agencies
Ad creative – Test different ad images, copy, or videos to find the most compelling version before launch.
Messaging and taglines – Gather open-ended feedback on your brand messaging, slogans, or value propositions.
Logo and branding – Get reactions to logo designs, color palettes, or brand identity options.
Landing page elements – Test hero images, CTAs, or page layouts to optimize for engagement.
Authors and publishers
Book covers – Compare cover designs to see which grabs attention and appeals to your genre's readers.
Book titles – Test title options to find the most intriguing or memorable choice.
Book blurbs – Get feedback on back-cover copy or product descriptions to refine your hook.
Apps and gaming
App icons – Test icon designs to see which stands out in the app store and drives downloads.
Game themes and characters – Compare art styles, character designs, or gameplay concepts with your target players.
Screenshots and trailers – Test app store screenshots or game trailers to maximize first impressions.
UI elements – Get real player reactions to interface layouts, menus, buttons, pop-ups, and more.
General audience and market research
Product-market fit – Validate whether your idea solves a real problem for your audience.
Pricing research – Test different price points or bundles to gauge willingness to pay.
Competitive analysis – See how your offering stacks up against competitors in your audience's eyes.
Audience preferences – Understand priority or preference order for features, designs, or messaging.
Browse real poll examples and results at pickfu.com/examples to see how other businesses test similar ideas.
Frequently asked questions
Which types of content can I test with PickFu?
You can test videos, images (both individual images and image sets), text, URLs, and audio files with PickFu.
How many questions can I ask to the same audience?
You can ask up to 16 questions in one survey.
What poll types or question formats do you offer?
We offer a variety of poll types to fit your research needs – from Head-to-Head polls (A/B tests) to Click Tests (which generate a heatmap based on where respondents click) to Single Select and Multi Select questions to Open-Ended questions and more. See our full list of poll types here.