PickFu is a consumer research platform that lets you validate and improve your products, designs, campaigns, and ideas with real people in your target audience.
Instead of guessing what your audience wants, you can test with real consumers and get results in hours, not weeks. Run in-depth market research surveys, A/B test logo designs, compare your product to the competition, and much more.
Who uses PickFu?
Thousands of businesses of all types and sizes use PickFu to make data-driven decisions, reduce risk, and launch products and campaigns confidently. We serve businesses and professionals across multiple industries:
E-commerce sellers – Optimize product images, packaging, early concepts, and listings/storefronts with real shopper feedback
Game developers – Test character designs, art styles, UI/UX, icons, and app store creatives throughout the development process
Authors and publishers – Validate book covers, titles, and descriptions with target readers
Marketers and agencies – Refine ad creatives, landing pages, and campaign messaging to ensure it resonates
CPG and retail brands – Evaluate product designs, branding, and packaging concepts to stand out on the shelf and online
Whether you're a solo entrepreneur or part of an enterprise team, PickFu's platform requires no training and delivers professional-grade insights without the cost or complexity of traditional research firms.
How does PickFu work?
Getting feedback through PickFu takes just a few steps:
Sign up for free – Create your account with no commitment.
Create your poll or survey – Choose from multiple research methods, including Head-to-Head polls (A/B tests), Ranked polls, Click Tests, 5-Second Tests, Open-Ended, Multi-Select, and more.
Choose your audience – Select from 100+ demographic traits across over a dozen countries, including pet owners, mobile gamers, parents, Amazon Prime members, and much more. Combine up to 4 traits for precise targeting.
Launch and watch the feedback roll in – Your survey goes live to PickFu's verified audience panel, and results start coming back in minutes. We incentivize respondents to answer your questions and guarantee quality responses every time.
Analyze results – Review quantitative data (votes, rankings, heatmaps) and qualitative feedback (written comments) within hours. Use PickFu's AI tools and reports to automatically summarize key insights.
You can follow up with respondents, flag low-quality responses, or extend your test if you need more data. Results include both numbers and the reasoning behind them, so you understand not just what people prefer, but why.
Who are the panel respondents?
Through PickFu, you have access to millions of verified respondents who provide high-quality, thoughtful feedback.
Here's what makes our panel reliable:
Quality assurance – Machine learning safeguards, human screenings, and incentive structures ensure genuine responses from real people, not bots
Global reach – Respondents across 14 countries (and growing), including the U.S., U.K., Canada, Australia, Germany, Japan, and more.
Diverse targeting – Over 100 demographic traits let you reach specific audiences like homeowners, luxury shoppers, or fitness enthusiasts
Multi-language support – Respondents answer in their native language, with automatic translation back into your language
Privacy protection – All respondents sign NDAs, and PickFu is SOC 2 compliant for enterprise-grade security
How does pricing work?
PickFu offers flexible pricing to match your research needs:
Pay-as-you-go
You only pay for the polls and surveys you run – no subscription required. Pricing starts at $15 per poll and varies based on audience targeting and survey complexity. Learn more about how poll pricing works.
Subscriptions
For teams and high-volume users, PickFu+ subscription plans offer bulk credit, ongoing poll discounts, advanced features, and priority support. Learn more about our subscriptions.
Frequently asked questions
How long does a poll take to complete?
Most polls with broad targeting complete within a few hours (often less than an hour!) Highly specific audience combinations or smaller international markets may take longer.
Can I test confidential or unreleased products?
Yes. All PickFu respondents sign non-disclosure agreements, and the platform is SOC 2 Type II compliant to keep your data secure. You can also request custom NDAs for enterprise accounts.
What's the difference between PickFu and traditional market research?
PickFu is faster, more affordable, and completely self-service. You get results in hours instead of weeks, starting at $15 instead of thousands of dollars, and you control every aspect of your research without needing a research agency.
Can I bring my own audience?
Yes – you can send your poll or survey to your existing audience (customers, email lists, social followers) for free via a shareable link, up to 500 responses. This is perfect for testing with people who already know your brand.
What if I'm not satisfied with the responses?
You can flag individual low-quality responses for review. If a poll times out due to overly narrow targeting, PickFu automatically refunds your credits. For broader quality concerns, contact our team for assistance.