PickFu pricing starts at $1 per response, or $15 per poll. The total cost of your poll or survey depends on factors like poll complexity, audience targeting, sample size, content type, and the plan you're on.

How pricing is calculated

PickFu charges based on the number of responses you request. The per-response rate starts at $1 on the Pay as you go plan and decreases with subscription plans.

Your final poll cost is affected by:

Number of responses – More respondents increase the total cost
Number of options – Comparing more than two options increases the cost
Audience targeting – Targeting specific traits (like age, location, or interests) from our 100+ demographic options adds to the per-response rate
Poll type and complexity – Some poll types, such as Click Tests or 5 Second Tests, cost more than basic Head-to-Head questions
Content type – Video content is priced based on length (30 seconds base for single-option polls, 15 seconds per option for polls with 2+ options); image sets may also affect pricing

All pricing is in USD. PickFu doesn't charge taxes, but you may need to self-report depending on your location (such as VAT in some countries).

Seeing your poll cost

You can preview your total cost as you build your poll or survey. Look for the Poll overview box on the right side of the screen to see the cost breakdown, including any discounts from a subscription or promo code.

Build and save as many poll drafts as you want to compare pricing for different configurations. You only pay when you launch a poll.

Pricing plans

PickFu offers three pricing tiers:

Pay as you go

Only pay for the polls and surveys you run.

No monthly fee
Starting at $1 per response
Unlimited team seats
Access to all poll types and targeting options

PickFu+

Annual plans from $999 per year (or $99 per month)
Your subscription fee is loaded as 1:1 credits to use on polls
5-15% discount on all polls (higher tiers = bigger savings)
Access to AI analysis tools
Free daily mini-polls for every team member
Team templates, unlimited creators, and more

Subscriptions make sense if you run polls regularly and want to maximize your research budget.

Enterprise plans

Custom pricing
Negotiated poll discounts
Dedicated Customer Success Manager
Custom templates, demographic traits, and NDAs
Multi-team contracts, invoice billing, and more

Learn more in our PickFu subscriptions overview.

Payment options

You can pay for polls using:

Credit cards (Visa, MasterCard, American Express, Discover)
WeChat
Wire or bank transfer (invoiced customers only)

All payments are processed securely. PickFu is SOC 2 compliant.

Prepaid credits

You can purchase prepaid credit in packs starting at $25. Larger credit packs come with bonuses (for example, a $3,000 purchase includes a $100 bonus). Credits:

Convert 1:1 to USD
Automatically deduct from your balance before charging your payment method
Don't expire as long as your account remains active

If you have prepaid credits, they'll be applied automatically at checkout. Learn more about prepaid credit.

Refunds and credits

If you stop a poll early or it doesn't get fully completed, you'll receive prorated credits for unfulfilled responses. PickFu doesn't issue cash refunds per our terms of service, but subscription refunds are available within 7 days of purchase. Learn more about refunds and credits.

Tips to optimize your budget

Start with a broader audience. Unless you're certain you need niche targeting, go broader. For example, if you're selling a product for kids, target "parents" instead of "women age 18-35 with babies." You'll still get valuable feedback for less money.
Begin with fewer respondents. If you're new to PickFu, you'll be surprised how much qualitative data you get from just 30-50 respondents. You can always add more later if needed.
Explore discounted templates. Check out our templates page for prebuilt polls, some at discounted rates.
Consider a subscription if you poll regularly. The subscription fee converts to credits, and you get discounted rates on every poll.

Frequently asked questions

Why does my poll cost more than expected?

Factors like audience targeting, poll complexity, and content type (such as video length or image sets) can increase costs. Use the Poll overview box in the survey builder to see how each option affects the price as you create your poll.

Do you offer discounts for bulk polling?

Yes. PickFu+ subscriptions offer 5-15% discounts on all polls, and Enterprise customers can negotiate higher discounts. Both options are ideal if you run multiple polls each month.