Add question context when respondents need background information to give useful feedback — like a product description, a scenario to imagine, or a reference image. Click "+ Add question context" below the question field in the survey builder.

In the survey builder, click the "+ Add question context" button below your question field. You can add up to 500 characters of text, or upload an image, video, or audio file that further explains your question.

Setting a scenario: Tell respondents what to picture while answering. For example: "Imagine you're browsing Amazon for a kitchen scale. Which product image would catch your eye first?"

Sharing reference designs: Upload an existing design so respondents have a reference point when evaluating new variations. This helps them give informed feedback on how a new color, layout, or style compares.

Showing a video or image to react to: Upload a video clip, product photo, or concept image as context, then use a Star Rating or Emoji Reaction poll to capture respondents' reactions.

Don't use question context to add captions or labels to your images — that approach can introduce bias. If you need respondents to understand what they're looking at, describe it in the context field rather than labeling individual options. For more, see Can I add a caption to my image?

Keep your context concise. Too much information can overwhelm respondents and slow them down. Aim for the minimum amount of background needed for informed feedback.

No, except for video content. If you include a video in your context, it costs the same additional amount as including video options, since respondents need more time to watch it.

Either works. You can upload the item as a single option and rate it, or put it in the question context field and ask for a rating. We'll handle it correctly either way.

You can add text context (up to 500 characters) and separately upload a media file (image, video, or audio). Both appear alongside your question when respondents take the poll.