Write questions that are clear, specific, unbiased, and focused on a single topic. Provide enough context for respondents to give informed feedback, and use everyday language they'll understand.

Avoid leading language that assumes a positive or negative reaction. If your question implies how respondents should feel, you'll skew your results.

Before: "How much do you love this design?"

After: "What are your overall impressions of this design?"

Before: "Is your favorite color blue?"

After: "What color do you like best?"

Also avoid making assumptions about your respondents — don't assume they already know or like your product, or that they fall into a specific demographic. Keep the question neutral and let the responses tell the story.

Ask a specific question — don't just present information and hope for the right feedback. If you upload images without a clear question, respondents are left guessing what kind of feedback you actually need.

Before: "Here's my new product packaging."

After: "Which packaging design would make you more likely to pick this up in a store?"

Tell respondents exactly what to evaluate and what kind of answer you're looking for. The more specific your question, the more actionable your results.

Don't stack multiple questions about different topics (pricing, design, copy) into a single poll. Respondents tend to focus on whatever stands out first, and your other topics get shallow, unfocused answers.

Run separate polls for separate decisions. You'll get more detailed, actionable responses — and it's easier to analyze results when each poll addresses one clear question.

If you need to ask about multiple topics in one session, build a survey with multiple questions instead. See What is a survey and when should I use it?

Don't assume respondents know your product or category. They see questions across many industries and can't read your mind. Any background information they need — what the product does, who it's for, where they'd encounter it — should be included so they can give informed feedback.

Use the Question Context field to add a scenario, background info, or a reference image. For more, see When should I add context to my question?

Respondents are consumers, not industry experts. Think about the words your customers would use to describe your product — not the terms your team uses internally.

Example: Your manufacturer calls it "depilatories," but your customers search for "hair remover cream." Write your question in their language, not yours.

When comparing creative options (like book covers, packaging designs, or ad variations), try to change only one element between options. If two covers have different titles and different artwork, you won't know which change drove the preference.

Isolating variables gives you clearer data about what's actually working. If you need to test multiple variables, run separate polls for each one.

Concise but complete — one to two sentences is typical. Include enough detail for respondents to understand what you're asking and why, but don't overwhelm them with a paragraph of instructions.

Yes. It's often helpful to tell respondents what to evaluate and how. For example: "Look at these two book covers and tell me which one would make you more likely to buy the book, and why."

Run separate polls for each topic, or build a survey with multiple questions. Surveys let you ask up to 16 questions in one session, and you can mix poll types across questions. See What is a survey and when should I use it?