PickFu surveys let you ask up to 16 questions to the same targeted audience in a single test. Unlike individual polls that capture a snapshot of one topic, surveys give you in-depth, multi-faceted insights from a controlled panel — perfect for exploring complex topics, comparing multiple features, or understanding nuanced consumer behavior.
You can mix question types (open-ended, ranked choice, head-to-head, click tests, and more) within one survey to get comprehensive feedback on your product, brand, or market research.
What's the difference between a poll and a survey?
Polls ask your audience one question at a time. Surveys ask multiple questions to the same audience.
Single polls give you quick, focused answers on one specific topic. Surveys let you collect data on several elements at once, providing a holistic view of consumer opinions and preferences. Since the same respondents answer every question, you get a more controlled testing environment and can spot patterns and nuances that single questions might miss.
When to use surveys instead of polls
You need to ask more than one question or cover multiple topics. If you want a controlled panel to answer a list of questions about your product or solution, use a survey. Multiple questions in sequence give respondents context, so they can consider their answers in relation to what came before. Single-question polls work best for testing one aspect and getting clear, focused feedback.
You're exploring complex topics that require deeper understanding. For example, when researching consumer behavior for a new product, multiple questions help you uncover perceptions, preferences, usage patterns, and purchase intent based on individual buying behavior.
You're doing comparative analysis. Surveys are ideal when you need to compare different aspects or features of a product or service. You can design questions to assess satisfaction levels, price sensitivity, brand perception, and more — all in one test.
How to build a survey
You can use different question types and formats within the same survey for flexible, comprehensive testing. Here's an example survey for launching a new product on Amazon:
Open-ended question: Ask your audience what features they find most important when shopping for your product type.
Ranked choice: Ask your audience to rank multiple product design options to help you narrow down which ones consumers are most likely to buy.
Click test: Show a mock search results page featuring your product alongside top competitors, and ask your audience to click on the one they're most drawn to.
The same best practices for building polls apply to surveys. Learn more in our polling best practices guide.
Survey pricing and timing
Surveys are priced the same way as individual polls — you pay per question based on your audience size and targeting.
Most polls finish within 24 hours, but surveys (especially those with larger sample sizes or complex questions) may take longer. The time depends on your survey's complexity, question formats, and audience targeting.
Frequently asked questions
How many questions can I include in one survey? You can ask up to 16 questions per survey.
Can I use all the same question types and features available in polls? Yes, you can mix most question formats (head-to-head, ranked choice, open-ended, click tests, and more) within one survey. The only current limitation is that surveys are available for the U.S. panel only — international panels are coming soon.
How do I share or download my survey results? Survey results work the same way as poll results. You can share via a public URL, download reports, and use AI Highlights to summarize responses.
What if I only need to ask one or two questions? If you only have one or two focused questions, individual polls are faster and simpler. Use surveys when you need to explore multiple angles or topics with the same audience.