Both platforms serve Amazon sellers – but PickFu delivers consistent, high-quality insights and serves brands selling on any marketplace. Choose the consumer research platform that grows with your business beyond Amazon.
Why choose PickFu over Intellivy?
High quality bar for trustworthy insights
We continually audit panelists and responses with both human checks and machine learning safeguards – and we remove anyone who doesn't meet our bar.
Test anything, anywhere in your business
Beyond Amazon listings, test logos, packaging, marketing campaigns, product concepts, and more across all marketplaces.
Professional platform built for serious brands
SOC2-compliant infrastructure protects your proprietary designs. API access, Zapier integration, and no conflicts of interest.
How PickFu compares to Intellivy
Intellivy is a testing platform for Amazon sellers, with marketplace simulations, behavioral insights, and other features and test types specific to selling on Amazon.
PickFu delivers all the same tools for Amazon optimization, but we don't stop there. Our platform is built for brands selling on any marketplace: Walmart, Etsy, your own D2C (direct-to-consumer) website, or anywhere else. Test your product designs, packaging, image stacks, A+ content, descriptions, ads, SERP listings, concepts, and more – in one powerful yet easy to use platform.
Why else do thousands of top Amazon and e-commerce brands choose PickFu? Because they know they'll get high-quality consumer insights every time. Our respondent vetting process and strict quality standards ensure you only see in-depth, reliable feedback – no bots or bogus answers.
PickFu is built and supported by a globally distributed team who is always working to improve the platform and support your research needs. We adhere to enterprise-grade security and privacy standards (we're SOC 2 compliant) so you never need to worry about how your data and results are being used.
Real results from PickFu testing
70% faster launches
Validate product decisions to launch confidently.
25% more conversions
Average increase in conversion rate with PickFu testing.
60% cost reduction
Test before you invest – learn what customers really want.
Join thousands of Amazon sellers and e-commerce brands getting actionable consumer insights.
Regístrate gratisConsumer insights that scale with your business
More than just Amazon
Test your brand identity, product concepts, packaging designs, social media ads, email campaigns, and more. Launch confidently on Amazon, Walmart Marketplace, your own D2C site, retail stores, and everywhere else your customers find you.
Advanced testing capabilities
Run 5-second tests to measure first impressions. Create in-depth surveys with up to 16 questions. Follow recommended playbooks and use pre-built, customizable templates. Get AI-powered summaries and insights across all tests.
Privacy and security you can trust
Test proprietary designs and unreleased products with confidence. SOC 2 compliance protects your data with enterprise-level security standards. All PickFu respondents are required sign an NDA before they answer any survey. Your insights belong only to you and whoever you choose to share them with.
Frequently asked questions
What's the main difference between PickFu and Intellivy?
The key differences are quality standards, platform breadth, and business model. PickFu is built on enterprise-grade security and privacy with no conflicts of interest, and offers testing across all channels and selling stages, not just Amazon. Intellivy is Amazon-focused, but has a narrower use case and may have different quality standards.
Which platform is better for Amazon sellers just starting out?
PickFu is ideal for Amazon sellers at any stage because it's simple to use while delivering professional-quality insights. You can start with basic product testing and expand to more sophisticated research as you grow – including testing beyond Amazon when you're ready. Our transparent pricing and user-friendly platform make it easy to get started without a steep learning curve.
Can PickFu test Amazon listings and search results?
Yes! PickFu allows you to test Amazon product images, titles, descriptions, bullet points, A+ content, and more. You can target Amazon Prime members specifically, show your audience listing options on a simulated Amazon search results page, create hypothetical listing mockups, and get detailed feedback on how your products compare to competitors. Many top Amazon sellers use PickFu to optimize their listings before launch and throughout the product lifecycle.
What are the best alternatives to Intellivy for e-commerce testing?
PickFu is the leading alternative, offering higher quality insights, broader testing capabilities beyond Amazon, and professional platform standards. PickFu stands out for its combination of speed, quality, ease of use, and multi-channel flexibility.
How much does PickFu cost compared to Intellivy?
Both PickFu and Intellivy offer free "pay as you go" plans and subscription options. For each platform's "pay as you go" plan, pricing starts at $1 per response and scales up based on the complexity of your test and audience targeting. PickFu's pricing always includes quality filtering and a high quality bar for every response.