Both platforms serve Amazon sellers – but PickFu delivers consistent, high-quality insights and serves brands selling on any marketplace. Choose the consumer research platform that grows with your business beyond Amazon.
Intellivy is a testing platform for Amazon sellers, with marketplace simulations, behavioral insights, and other features and test types specific to selling on Amazon.
PickFu delivers all the same tools for Amazon optimization, but we don't stop there. Our platform is built for brands selling on any marketplace: Walmart, Etsy, your own D2C (direct-to-consumer) website, or anywhere else. Test your product designs, packaging, image stacks, A+ content, descriptions, ads, SERP listings, concepts, and more – in one powerful yet easy to use platform.
Why else do thousands of top Amazon and e-commerce brands choose PickFu? Because they know they'll get high-quality consumer insights every time. Our respondent vetting process and strict quality standards ensure you only see in-depth, reliable feedback – no bots or bogus answers.
PickFu is built and supported by a globally distributed team who is always working to improve the platform and support your research needs. We adhere to enterprise-grade security and privacy standards (we're SOC 2 compliant) so you never need to worry about how your data and results are being used.
I’ve never had a way to get immediate feedback from real potential buyers like I can with PickFu. It makes a huge difference to our product listings’ rankings and conversions.
Validate product decisions to launch confidently.
Average increase in conversion rate with PickFu testing.
Test before you invest – learn what customers really want.
Test your brand identity, product concepts, packaging designs, social media ads, email campaigns, and more. Launch confidently on Amazon, Walmart Marketplace, your own D2C site, retail stores, and everywhere else your customers find you.
Run 5-second tests to measure first impressions. Create in-depth surveys with up to 16 questions. Follow recommended playbooks and use pre-built, customizable templates. Get AI-powered summaries and insights across all tests.
Test proprietary designs and unreleased products with confidence. SOC 2 compliance protects your data with enterprise-level security standards. All PickFu respondents are required sign an NDA before they answer any poll. Your insights belong only to you and whoever you choose to share them with.
Join thousands of e-commerce brands using PickFu to validate ideas, optimize listings, and grow with confidence. Start testing today.
The key differences are quality standards, platform breadth, and business model. PickFu is built on enterprise-grade security and privacy with no conflicts of interest, and offers testing across all channels and selling stages, not just Amazon. Intellivy is Amazon-focused, but has a narrower use case and may have different quality standards.
PickFu is ideal for Amazon sellers at any stage because it's simple to use while delivering professional-quality insights. You can start with basic product testing and expand to more sophisticated research as you grow – including testing beyond Amazon when you're ready. Our transparent pricing and user-friendly platform make it easy to get started without a steep learning curve.
Yes! PickFu allows you to test Amazon product images, titles, descriptions, bullet points, A+ content, and more. You can target Amazon Prime members specifically, show your audience listing options on a simulated Amazon search results page, create hypothetical listing mockups, and get detailed feedback on how your products compare to competitors. Many top Amazon sellers use PickFu to optimize their listings before launch and throughout the product lifecycle.
PickFu is the leading alternative, offering higher quality insights, broader testing capabilities beyond Amazon, and professional platform standards. PickFu stands out for its combination of speed, quality, ease of use, and multi-channel flexibility.
Both PickFu and Intellivy offer free "pay as you go" plans and subscription options. For each platform's "pay as you go" plan, pricing starts at $1 per response and scales up based on the complexity of your test and audience targeting. PickFu's pricing always includes quality filtering and a high quality bar for every response.
