PickFu

PickFu × Amazon Accelerate 2026

Test your listings & creative with real shoppers

PickFu gets you consumer feedback on your main images, packaging, ad copy, product ideas, and more – before you launch or waste ad spend. Sign up for free or learn more below.

PickFu Agent chat launching a main image test

Trusted by top e-commerce brands and sellers

WayfairLorealMary Ruth'sPatternPet HonestyHomedics

How PickFu works

From question to confident decision in three steps – no research team required.

  1. 1

    Ask your question

    Choose a survey type and add what you want to test – or just tell the PickFu Agent what you're trying to learn and it builds the survey for you.

  2. 2

    Real people respond

    Your survey goes out to our built-in panel of verified respondents. Target by 100+ traits across 15+ countries, and watch votes and written feedback arrive within minutes.

  3. 3

    Decide with confidence

    See not just what people chose, but why. Dig into demographics, let AI analysis surface the themes, and move forward knowing your audience agrees.

Featured session

Daniela Bolzmann, live at Accelerate and online

Daniela's agency, Mindful Goods, has built creative for 850+ brands and validated it with real shoppers in PickFu – the winners predicted Amazon sales lift 80% of the time.

Creative That Converts: Lessons from 1,000 Consumer Tests – Daniela Bolzmann, CEO & Founder, Mindful Goods

Live at Accelerate

Date
Tuesday, Sept 22 · 10:15–10:30am PT
Location
Partner Connect Theater B · Accelerate Pavilion

A 15-minute lightning talk on the patterns from 1,000 consumer tests – and how to test your own catalog.

Add the session to your agenda →

Webinar: the extended edition

Date
Wednesday, Oct 7 · 2pm ET / 11am PT
Location
Online – recording sent to registrants

The same insights with room to breathe: more examples, live demos, and Q&A. Register to join live or get the recording.

Register for the webinar →

Want the slides from Daniela's session?

  • Got scanned at our booth or during the session? You're set – the deck will land in your inbox after the show.
  • Didn't get scanned? Request the slides below and we'll email them to you.
  • Want the deep dive too? Register for the webinar and you'll get the slides and the recording.

While you’re in Seattle

Find us on the floor, then join us after hours

Free credit at the booth by day, skee-ball supremacy by night.

Visit us at Booth #122

Date
Sept 22–24
Location
Seattle Convention Center, Summit Building

Find PickFu in Apps & Services in the Partner Pavilion. Stop by for a live demo, chat listing optimization with the team, and get scanned for free credit to test your own catalog.

Plan your Accelerate visit →

Add-to-Cart Arcade Night: An Accelerate afterparty

Date
Wednesday, Sept 23 · 8:30–11:30pm PT
Location
GameWorks Seattle

Back by popular demand! The fun keeps going after the Block Party: unlimited arcade games, drinks and bites on us, and top Amazon sellers and partners to meet. Hosted with Levanta, BidX, and Linnworks.

RSVP free on Luma →

Resources

Start optimizing your listings today

Two resources to get you started with consumer research.

Meet the PickFu Agent: Your research partner

Human insights, AI-accelerated: the PickFu Agent runs your research loop end to end – generate creative options, test them with real consumers, iterate based on the feedback, launch the winner.

Explore PickFu + AI →
Head-to-head main image test in PickFu

Main image optimization playbook

Your main image decides whether shoppers click at all. This playbook walks through our proven process for testing your main image with real Amazon shoppers – leading to higher clicks and sales.

Read the playbook →

Trusted by teams that test before they launch

We’ve used PickFu on every major creative change. Without PickFu, we would’ve likely wasted over a million dollars, if not much more, on bad creative choices.
John HefterJohn HefterFounding member, Thrasio
PickFu is my #1 go-to for listing optimization for clients. With PickFu we get data quickly to optimize listings and stand out from the competition. If you are not using this tool you are missing out on valuable data that will impact your sales.
Daniela BolzmannDaniela BolzmannFounder, MindfulGoods.co
You can get pretty granular with what you do in PickFu. If you use the tool to the maximum of its ability, your results and sales will be dramatically different.
Kevin KingKevin KingFounder, Billion Dollar Sellers Newsletter
I’ve never had a way to get immediate feedback from real potential buyers like I can with PickFu. It makes a huge difference to our product listings’ rankings and conversions.
Jeff O'BryantJeff O'BryantCEO & Co-Founder, Leap Stores

Frequently asked questions

Where can I find PickFu at Accelerate?

We're at Booth #122 in Apps & Services in the Partner Pavilion (Seattle Convention Center, Summit Building). The Pavilion is open Tuesday 8am–6pm, Wednesday 7:30am–5pm, and Thursday 8am–2pm.

How do I get the free credit?

Stop by the booth and get scanned, or sign up for PickFu free online and tell us you heard about us at Accelerate. Either way, we'll set you up with credit so you can run your first test on your own listings.

How do I get the slides from Daniela's session?

Three ways: get scanned at our booth or during the session and we'll email the deck automatically; request the slides through the form on this page; or register for the October 7 webinar and you'll get the slides and the recording.

Do I need to register for the Arcade Night afterparty?

Yes – it's free, but space is limited, so RSVP on Luma. Bring your team and settle who's actually the best at skee-ball.

RSVP free on Luma →
What if I miss Daniela's session at Accelerate?

Catch the extended edition: our October 7 webinar covers the same research with more examples, live demos, and Q&A. Can't make it live? Register anyway and we'll send the recording.

Register for the webinar →
What is PickFu?

PickFu is a consumer insights platform. Test main images, titles, A+ content, and more with real shoppers, and get votes plus written explanations back in minutes – before you spend on ads.

Your next bestseller starts with a test.

Create a free account and get shopper feedback on your listings in minutes.

Sign up for free