Mobile app development involves countless decisions. Even after you've designed the perfect App Store icon and used app optimization tips to ensure that your app works, other factors affect how users will feel about your app. Choosing a color scheme for your app is one decision not to take lightly or to make on instinct alone. To find the best colors for apps, it’s important to test your options and get user feedback.
How to pick a mobile app color scheme
It’s well known that colors evoke strong emotions. When choosing your app’s color palette, first decide how you want your users to feel. If you’re developing a mobile game, an orange color palette will help boost user energy. But to set the mood for a high-end shopping app, a monochromatic gray or white color theme might be a better choice.
It’s best to develop a few color themes to find what resonates with your audience. You can work with a designer or use online color palette generators to create new variations.
The next step in choosing a color scheme for your app is to test your variations in a Ranked poll or Head-to-head poll. For best results, choose your target audience from over 90 available targeting traits. Make sure your app screenshots are identical except for the color palettes. Otherwise, the respondents might compare the wrong things.
About this mobile app color scheme poll
This Head-to-head poll surveyed 50 U.S.-based respondents with a simple question: “What color do you prefer for a sheet music app?” Panelists compared two sets of imagery: one green and one blue. The poll gathered 50 votes and written responses in 37 minutes.
Panelists voted in favor of the blue color scheme by over a 2-to-1 margin. Many mentioned that blue was a calming, pleasant, and familiar color, whereas the shade of green presented was too harsh and bright.
Given the strong preference for the blue color scheme, this one poll might be enough validation for the user to move forward with their app color palette and design. Or it could be the first in a series of tests. The user could create new variations using a different shade of green per the panelists' comments, run more polls, and get additional feedback.