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Kim Kohatsu is the founder of Charles Ave Marketing — Madison Ave for small businesses and startups. She loves SEM, business, writing, presidential history, and pandas.
Статей: 32
“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” – Fanny Brice Exactly who likes your product or …
Kim Kohatsu · November 14, 2016
Pamela Wilson is the Executive Vice President of Educational Content at Rainmaker Digital, the company behind the popular content marketing website Copyblogger. She co-hosts a biweekly podcast called ZeroToBook with …
Kim Kohatsu · September 16, 2016
Naming your app is like naming your baby and can be equally gut-wrenching. You want your name to be unique, but not so unique that no one can pronounce it …
Kim Kohatsu · July 18, 2016
Steve Chou runs an online store called Bumblebee Linens. As an e-commerce site owner, he knows that an appealing photo can make the difference between losing a customer and making …
Kim Kohatsu · June 13, 2016
Mike Fishbein has self-published 12 books. “I used to think that I could just write a great book and publish it and then the sales would roll in,” he wrote …
Kim Kohatsu · May 31, 2016
Michael Cowden faced a dilemma. He and his team had been working for months on a mobile game called Outrun the 80s. Then a friend in marketing suggested a different …
Kim Kohatsu · May 6, 2016
99designs is a great site for startups and small businesses – for just a few hundred dollars, you can launch a design contest for a logo, WordPress template, PowerPoint deck, …
Kim Kohatsu · November 23, 2015
“What the hell’s wrong with my cover?” Temple Williams reacted as most of us would at the suggestion he test the cover of his self-published book Warrior Patient. But Williams, …
Kim Kohatsu · October 23, 2015
