OXO Brand Audit


OXO is a mid-tier supplier of kitchenware with product lines that include the Good Grips line of cooking utensils and Pop line of storage containers.

See how US home cooks perceive the OXO brand of kitchen products.

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OXO Brand Awareness

Brand awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

On a scale of 1-5 (1 = not familiar, 5 = very familiar), how familiar are you with the OXO brand?

OXO Brand Reputation

Brand reputation measures how consumers perceive the brand. A favorable brand reputation means customers trust the brand and feel good about purchasing good and services.

On a scale of 1-5, how would you rate OXO’s brand? Why?

OXO Brand Positioning

Properly executed brand positioning acts as a force multiplier for all other marketing initiatives. Having unique brand positioning helps improve your company’s visibility in your target markets. Additionally, brand positioning boosts top-of-mind recall for your potential customers and acts acts as a competitive lever against your competition.

What words come to mind when you think of OXO?

OXO Top Competitors

The more you understand your competitors, the better chance you have of beating them.

This poll provides data for a quick-and-dirty competitive analysis based on potential consumer sentiment. By querying potential consumers, we get to understand your brand’s perceived position in the market.

Carefully read all the consumer comments to understand each competitor’s relative strengths and weaknesses, and potentially even perform a SWOT analysis with the data.

Who are OXO’s top competitors, and how do they compare?