Question type
Run a Round Robin survey with PickFu
Every option competes directly against every other option in 1:1 matchups, giving you detailed insights on how each performs head-to-head.
The world's top companies just PickFu it.
The most comprehensive feedback format available
Round Robin surveys pit all your options against each other in comprehensive 1:1 matchups (A vs. B, A vs. C, B vs. C, etc.). Respondents vote and provide written explanations for each individual matchup, giving you thorough feedback on how every option performs when directly compared to every other option. This format yields deeper insights than our other survey types, revealing specific advantages and weaknesses between options. Perfect for high-stakes decisions where you need exhaustive feedback.
Why Round Robin surveys deliver the deepest insights
Get complete competitive analysis between every option. See exactly how each performs in direct head-to-head matchups.
Every option vs. every other option
Complete tournament-style testing where all options compete directly against each other, not just against a single alternative.
Written feedback for each matchup
Respondents explain their choice in every individual comparison, giving you detailed reasoning for each competitive advantage.
Most comprehensive format available
Get exhaustive insights that reveal specific strengths and weaknesses between options, perfect for high-stakes decisions.
Round Robin survey examples
Frequently asked questions
What is PickFu?
PickFu is a consumer insights platform that gets you feedback from real people in your target audience — within hours, not weeks. Teams use it to test product concepts, game designs, packaging, listings, and marketing copy, then iterate before spending on a launch.
Who is PickFu for?
Product, creative, and marketing professionals who want to make confident, insight-driven decisions. Some have no dedicated research team; others just want answers quickly without commissioning a full study. It's used most in e-commerce and CPG, gaming and mobile apps, and publishing — but it works anywhere you need real people to react to your ideas.
How long do my results take to come in?
You'll start to get results within minutes. Surveys usually finish that same day, in a few hours or less. The larger and more targeted your audience, the longer it takes to collect all the responses.
How does audience targeting in PickFu work?
The PickFu panel is a carefully vetted, built-in audience of millions of verified respondents. When building a survey, you can choose a random audience or reach your target audience by selecting from 100+ traits spanning demographics, interests, and behaviors. You can also target by location – our panel is available in 15 countries. Learn more about the PickFu panel.
How much does PickFu cost?
It’s free to sign up for a PickFu account, and surveys start at $1 per response. Survey pricing is based on complexity of your question type and audience targeting, as well as audience sample size. You can also subscribe to PickFu to save money on each survey and access our full feature set.