App icon test marketing poll

100 Respondents General Population

This is a completed app icon test marketing poll published on Nov 28, 2014.

The mobile app developer received 100 unbiased responses (votes & explanations) from the general population in about 27 minutes.

Using PickFu, mobile app developers are able to test app icons and screens before launching, utilizing one of the cheapest and fastest app store optimization tools available.

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Which app icon do you prefer?

Option A

D90b640142b08bbbe74a6e2c0617a405569f74bf


86/100 votes

Full Poll Results

Published Nov 28, 2014
Public

Which app icon do you prefer?

100 Respondents General Population

Option A

D90b640142b08bbbe74a6e2c0617a405569f74bf


86 votes
Option B

7368d80ebcc068fb5283eb3f6c40058bff2e8731


14 votes

Responses

Responses to Option A
1
The face is more recognizable.
2
More complex/interesting
3
iT'S CUTE.
4
much cuter!
5
Option A is more whimsical and funny. If it relates to the app, I like that one better.
6
it is cute and caught my eye instantly
7
I love the red coloring and the fact the image looks like it has a nose! So cute!
8
much better
9
I like the owl
10
more character
11
this one looks less spamy
12
I think that the eyes in the zeros are cute!
13
It's cuter
14
A is better but I don't care for the color scheme, particularly the red background. I would shift more towards the orange end of the spectrum.
15
Wish I knew what the app was for, but regardless, Option B is pretty dull and boring. Option A is engaging. Easy choice.
16
A is more appealing and original
17
It is more interesting compared to the other one that is somewhat plain
18
I love the little beak! It is adorable.
19
Option A is cuter and grabs my attention more easily.
20
A is a lot cuter
21
gets my attention because of the eyes
22
Option A is so cute! And stands out way more than the other option.
23
I've always had a soft spot for owls. :)
24
I like the owl eyeglass thing. It looks unique.
25
A looks like fun, B looks like math.
26
owl!
27
It looks more appealing.
28
I like the glasses
29
Looks more entertaining
30
I think the owl is cute.
31
I associare owls with wisdom
32
It looks better and cuter
33
The owl isn't generic. There's a little creativity in this apps icon.
34
Why the word 100? I'm not sure I fully understand the app itself but I guess i'd prefer this icon.
35
Option A stands out more.
36
I think it is cute
37
I like the glasses and owl face
38
The first one looks too plain
39
I think A is funnier so I prefer A.
40
This one is just more interesting--it draws the eye better.
41
Owls are cool. And the eyes really jump out at one. B is too flat.
42
The picture with the glasses makes it seem like intelligence is required, and that's what I would want in a puzzle game.
43
I like the cute little face made out of the numbers.
44
The eyes are really cute
45
Humorous and comfortable because it's cute.
46
Much more intrigued by the owl eyes.
47
this one looks more inquisitive than B
48
A is more understandable.
49
I like the eyes/bird look on Option A. Option B is too plain
50
A is better for a thinking person's game.
51
It looks more appealing and is cuter.
52
I think it looks better.
53
Much more interesting to look at, makes me curious, i want to know what the app is
54
The owl image is more eye catching.
55
The eyes make the app look cute and stand out more.
56
Like the owl
57
The eyes make it cuter.
58
It looks cute
59
More interesting to look at. More of an attention getter
60
Option A is cuter.
61
I like owls and would pick A
62
Option A is cuter and has more life in it because of the eyes and beak. There's more feeling of fun and creative personality in it as a result. Option B looks generic and kind of boring, even though I prefer the blue background for its calming quality.
63
it is cuter than the other option
64
Option A is my choice. It is much more interesting. And solving problems, even boring ones, is an interesting undertaking.
65
Option B is too plain and uninteresting. Option A offers viewers something to remember.
66
this is maore interesting
67
More colorful and more relevant
68
Love the owl...whimsical and intuitive.
69
The owl eyes look cute and promise to have more interesting gameplay.
70
It is better looking, has more pizzazz.
71
I like the eyes.
72
Option A seems to imply a 100 puzzle type app, dunno what B is indicating.
73
I like the owl eyes and the red gets your attention.
74
Going with the owl look again. Like how its reflecting the number 100. Easier to identify and remember.
75
The owl makes it cuter
76
The picture looks more fun.
77
B looks too retro.
78
I think the eyes and bird beak are very cute. The 00's being glasses is adorable and would catch my attention right away.
79
Option A shows more originality and creativity.
80
The little bird face is adorable.
81
It's a much more intriguing logo design.
82
Eyes over plain O's
83
Option B is very lackluster. Image A incorporates an image (an owl) into the 100, which catches your attention right away.
84
I like everything about A better. The owl, the coloring, the design.
85
the color scheme is better
86
Owls are smart (they represent wisdom)
Responses to Option B
1
I prefer the blue color.
2
Option A looks too much like a cartoon looks like its for kids
3
Option A looks like it is an app for a child.
4
i dont understand why the other one needs eyes and a nose
5
i dont like the eyes in the 0's
6
Love the colors used.
7
This image looks like a problem solving game that is related to numbers.
8
Option B is brighter, has prettier colors, and is more simple.
9
B looks better. A looks childish.
10
It looks less like a childrens game
11
like the colors better
12
I like the colors of the app. The hundred with zero has some nice colors
13
It looks more fun and goofy than A. Seems more time was put into it.
14
I like the color scheme of option B.

Demographics

Gender
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Gender for Option A
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Gender for Option B
Male (0%)
TraitPercentage
Male (0%)0
Female (0%)0
Age for Option A
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Age for Option B
3-17 (0%)
TraitPercentage
3-17 (0%)0
18-34 (0%)0
35-49 (0%)0
50-64 (0%)0
65+ (0%)0
Income for Option A
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Income for Option B
$0-30k (0%)
TraitPercentage
$0-30k (0%)0
$30-60k (0%)0
$60-100k (0%)0
$100k+ (0%)0
Ethnicity for Option A
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Ethnicity for Option B
White (0%)
TraitPercentage
White (0%)0
Black (0%)0
Asian (0%)0
Hispanic (0%)0
Other (0%)0
Education for Option A
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0
Education for Option B
High School (0%)
TraitPercentage
High School (0%)0
College (0%)0
Grad School (0%)0

A

Votes by demographic segment

B


Gender
83%
Male (54)
16%
89%
Female (46)
10%

Age
-
3-17 (None)
-
78%
18-34 (52)
21%
93%
35-49 (29)
6%
94%
50-64 (19)
5%
-
65+ (None)
-

Income
86%
$0-30k (52)
13%
88%
$30-60k (27)
11%
76%
$60-100k (17)
23%
100%
$100k+ (4)
0%

Ethnicity
89%
White (82)
10%
25%
Black (4)
75%
88%
Asian (9)
11%
100%
Hispanic (4)
0%
0%
Other (1)
100%

Education
90%
High School (21)
9%
84%
College (71)
15%
87%
Grad School (8)
12%
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