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In general, what compels you to click on an online ad? Please rank these in order of impact.
Option B won this Ranked poll with a final tally of 66 votes after 1 round of vote counting.
In a Ranked poll, respondents rank every option in order of preference. For example, when you test 6 options, each respondent orders their choices from first to sixth place.
PickFu requires a majority to win a Ranked poll. A majority winner differs from a plurality winner. A majority winner earns over 50% of the votes, whereas a plurality winner earns the most votes, regardless of winning percentage.
If an option does not earn a majority of votes, PickFu eliminates the option with the lowest number of votes. The votes from the eliminated option are reassigned based on each respondent’s next choice. This process continues in rounds until a majority winner emerges.
Scores reflect the percentage of total votes an option receives during the vote counting and indicate the relative preference of the respondents. If there is no majority winner, look to the scores to see how the options fared relative to one another.
| Option | Round 1 |
|---|---|
| B | 66% 66 votes |
| A | 19% 19 votes |
| C | 15% 15 votes |
Answer Attributes
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Racial or ethnic identity
19 Responses to Option A
i usually only click on an add if the tag line is something that interests me and the brand something that i can trust.
It's gotta have a hook, some copy that tells me to look at this, isn't this amazing and isn't your life missing out without owning this.
The image is helpful but a lot of times does not exist. The tag line is more important.
Brand names don't mean a lot to me but information is important
Something clever will usually grab my attention whether it's a mage or text. Don't really care much about s brand name.
Give me interesting, new things to read; a good title attracts my limited attention span. The brand name means nothing if it's just the same old, same old.
I chose these in the order that are my preference in general when it comes to ads
I feel like ad copy, and image are incredibly important to stand out and catch someone's attention before the brand name.
I chose A because the headline is always what gets my attention first.
What they are saying, selling or promoting usually has the most impact. Just like a good clickbait article, an enticing ad is hard to resist.
Option A, the ad copy is the most enticing thing. If it is intriguing, in my line of interests, or offers a good discount/reason to click I will click. I don't much follow brand names or titles, unless of course something in the title offered a good discount or reason to click.
I believe headline, tagline, etc. are more important, so option A got rank 1.Option B got rank 2 because an image is less importnat that headline, tagline, etc. but more importnat than brand name.So option C got last rank 3.
Because in option A we know what product it is and its uses or advantages, the we see which brand it is and then the image
The slogan catches my attention first and then the image next best.
I notice the headline first followed by the image and then finally the brand name.
The first thing that comes to my mind is the tagline of the ad. When I find the tagline is interesting and it is something I need right now, I would definitely take a try and check out the details. For the remaining two options, I do not think the brand name is good enough to attract people's attention. Some detailed information about the ad should be provides. Thus, an image with some information, particularly from a well known company, should be good enough to catch people's eyes during online activities.
The image may catch my attention however the copy will be the reason I click or take the intended action.
I prefer Option A because I am not a visual person, I am a reader. I find words more provocative than images.
The ad title compels me to click on an online ad as it is interesting or makes me curious.
66 Responses to Option B
Visuals grab your attention - if you don't grab my attention I'll never notice the copy or the brand.
Image is what grabs me the most, then I might click if it is a brand I know. the ad copy doesn't affect me much
If it is an object that looks interesting, or that I want, I'll go for the image first. If it's a brand name I know, even better but not the first thing I notice.
The visual is what always pulls me in first. A nice clickbait second. I don't really care about brand names.
Seeing what I want to buy first is the most important thing when it comes to ads.
If the image is appealing and high quality I am more likely to click on it. The more information I can get from the image also effects how likely I am to be interested further.
Usually, an image or color that is bright or different stands out more to me.
I think a great image stands out first, no matter what. And then that will cause me to look more closely/deeper.
The image is most important for the look of the online ad and what I see first
Images are more appealing to me, and if I like it I will click. If I see a trustworthy brand name, I'll more likely click on it.
Usually don't really care about the brand name. The image is the first thing that I notice and catches my attention. It would be the most influential part.
Image is always the first thing that will pull me into an ad.
I think the image is the most important part, it catches the eye first and use of colors and images and compelling logos can grab a customer's attention and lead to them clicking on the product.
I chose A first, because seeing something that looks appealing will most draw my attention to an ad. I chose A over C next, because the text is more likely to get my attention than the brand alone.
Image is usually what will pull me in first.
If the image is catchy, it will almost make me want to click on something even though I know I'm not going to buy it.
An image will grab my attention first, if it looks like something I'm interested in, then I'll read the text. Brand names aren't important to me.
The image of the ad I feel is what initially draws my interest to an ad, and if it is compelling enough, to click on it.
The image of the ad is by far the most important factor in getting me to notice the ad at all, let alone click on it.
I choose "B" I usually click if I want to look at the bigger picture of a ad.
When I click an ad (rarely), I usually want to trust the destination. That starts with the imagery and brand. Ad copy can be anything, it doesn't matter without trust.
The image is definitely what most compels me as it is usually the most informative part and actually shows what the product is. Otherwise, the brand name if it is reputable, and the finally the headline or whatever.
I chose B and C because that's what I looked at first. I would rather see an image then a headline. I ranked these in the order of impact of what I would choose.
To me, I think an image is the most powerful element of an ad, since it is visual and most of the ads I see are based on vision. I find that a catchy or interesting tagline/description is also something which appeals to me because it can grab my attention. Brand name means little to me, since I am not too loyal to brands generally speaking.
An image captures my eye first - I'm less likely to read first
A good image can draw the eye quickly, so option B comes first. After that sadly a Brand name can make a difference, depending on the product. After that the rest of the text, but sometimes this does rank higher than a brand name. Again, it depends on the product.
I would usually look at the image first, because on the image it lists prices and a picture of the product in use. Then I would look at the headlines, tags, etc. I would be looking for pricing. Finally, brand name matters none to me.
Option B is definitely the most likely to compel me to click on an online ad because it is the most likely to grab my attention.
For me at least being a visual person, I see photos first before I read headlines, tagline, or even brand names. SO if the product image in the ad is interesting, stands out in some way, is interesting it is much more likely I will click it and look for more information on it. And possibly purchase it if it it something I need, in my budget, etc.
Images always capture my attention first.
An image will stand out from the rest of the webpage far more than just text. Of the text options, a full ad copy is more likely to get my attention than a simple brand name.
It has to have a presentable simple visual and a straight forward message of f what is being offered sold. I generally don't like advertising though. I'm not buying it whatever it is
I would choose option B that is Image because for any product that image or logo is the face of it only by seeing the image how good or attractive it looks customer will choose that and know more about the product
I would say option B, the image is what compels me to click an ad in the first place. Option C and A are secondary to me.
I prefer the option B advertisement feature because the image can more quickly summarize the usefulness and benefits of the product more quickly. I chose option A second because the advertisement text copy provides useful information that is not always apparent by just looking at the brand name as in the option C feature description.
Image is most important
The image is always the first thing that catches my eye to bring me in to even look at an ad, if the image is attention grabbing enough, I probably wont even notice it.
I'm not apt to ever click an ad. A good product doesn't need a salesperson. That said, if something is going to draw my attention to an ad, it would definitely be the image first and foremost.
Option B, photo is how I decide if I want to research anything further.
If the image is eye-catching it makes me more luckily to check out an ad. Option A, is also appealing and important. Option C, doesn't really grab my attention as much.
The image is always the thing that makes me click. If they imagine is appealing it catches my eye. Brand name is also important important but not as appealing. A doesn’t really matter to me.
The image is the very first thing I notice, and from there I will read the rest to see if I'm interested.
A picture can be the most descriptive thing without using words you know what is being addressed.
I ranked these based on how I click ads. I think image is always the most important as it draws your eye to it in the first place
Option B grabs the attention immediately and when coupled with Option A makes me more curious about the product.
The image is the most important, because it represents something that might interest me visually.
The image is the first thing I see and process when I see an ad, so it is the largest factor in determining whether I click. After that, the presence of a recognizable brand name is the next factor. The copy rarely matters to me, or is frequently glossed over.
The image is the first thing I would look at that would make me interested to click
I am a very visual person so for me the image is what’s going to draw me in the most. If the image is attractive or has something that is relevant to me, I am way more likely to click on it
I prefer option B. I notice the picture first. I judge it for realistic quality. I notice the title or brand name second. If I am interested or I like what I see, I read the detail. If a picture is poor quality or just wonky, I am likely to move on.
The image is what you see first and foremost when it comes to these ads.
The image grabs my attention, and the tagline generally intrigues me depending on how it is written. I don't click on anything that comes across as a sales pitch.
Images always get my attention first. Information about the product or service will further my interest. Brand matters least because I am most interested in results rather than name.
Option B is my first choice because seeing an image of the product being sold is essential to me. Option A is what next attracts my attention, as I like to learn as much about the product as possible. Option C is the third choice because brand names are my least important consideration.
Image is always the first thing. If there is a bad image, I won't buy the product. THen, brand name. If it has a stupid brand name... forget about it
The image catches my attention first and if something looks good enough, it doesn't matter about the brand name. The ad copy can help by telling me more information but the brand name could be irrelevant.
I generally seem to click on whatever gives me the most information about the product.
I think the picture is usually what grabs my attention
The image needs to pull me in and be something I need or really want. If the ad copy is good, I'll 100% go for it too. A good pun or a joke usually gets me. C is something that a company can't change easily so I generally avoid paying attention to that while I look at an ad.
The image must always be of high quality on an online ad.
If I see what it is, I am more likely to buy it. It is more easily understood this way.
I would say option B. The image is what normally catches my attention to click on a product.
The visuals and the headlines are the most important things, and not the brand names.
images tend to stand out more then words do. The brand name is important because I want to know that I'm getting something quality. A copy of an advertisement it's gonna be too much information to absorb when just passing by.
The image is what first makes sense to my brain, the brand is always last.
Great images always capture my attention, colors and layouts make me get interested. I always fall back to the brands I know and trust, usually I tend to buy from the brands I have tried and liked. If an ad has an interesting title, it would capture my attention, but I tend to like better ads with images.
15 Responses to Option C
The brand name is obviously very important, but the picture is what captures my attention and my eye most.
I trust certain brands more than ads and marketing.
The brand name truly makes a huge difference to me in just about anything I buy
I have certain brands that I recognize and care about.
I like to click on brands I know, but a good photo is compelling too.
I would be most likely to click on a brand name that I trust.
I honestly try to never click on online ads, but if it's a brand I trust, I am more compelled to click.
More than anything when it comes to ads, brand matters. Ads have too bad of a reputation for being skeevy, both in regards to bad products and malware, for me to ever risk clicking them if I don't recognize the brand producing it as being reputable. Likely even not then, but if it'll ever happen, it's going to be due to the fact it comes from a large brand that has credibility. That's just the nature of the net and ads.
I generally don't click online ads. But when I do, it would only be for items that I know the brand name of.
I usually click on brand names to see if there is special going on or a sale
I picked C and B as my top choices as I like to see the details on the ad.
Choice C is what would most compel me to click on an online ad because if it is a brand name I know, recognize and trust then I would me more likely to click on the ad to see what it is all about. Choice B is second because if the image in the ad is something interesting and eye catching then it is more likely that I may click on it. Choice A is last because the headline would be the least compelling thing to me in a vacuum unless it was really, really good.
C is both the most pertinent and most visible factor that would compel me to click; B is slightly less important, A not at all.
Brand name first. Not sure on clicking on something that I don’t know a lot about.
Brand name and image are equal.
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