Автор
Adrienne Van Niman is the Marketing Lead at PickFu. She has 8+ years of experience as a marketer and writer, specializing in content strategy and wearing many hats for growing B2B tech companies. Outside of work, she loves to read, travel, go to concerts, and spend time in the great outdoors.
Статей: 38
In the latest episode of The PickFu Podcast, John Aspinall, Brand Evangelist at PickFu, sat down with Destaney Wishon, CEO of BTR Media, to discuss the evolving landscape of Amazon …
Adrienne Van Niman · May 17, 2024
In the latest episode of The PickFu Podcast, host John Aspinall talked to special guest Ian Sells. Ian has over a decade of e-commerce experience, has founded or helped grow …
Adrienne Van Niman · May 7, 2024
We’re excited to debut the PickFu Podcast, a weekly livestream where John Aspinall (PickFu Brand Evangelist) dives into the importance of consumer insights and testing in the e-commerce industry and …
Adrienne Van Niman · April 29, 2024
One of our most-requested features from customers has been the ability to ask the same audience multiple questions. So we’re excited to launch multi-question surveys to all PickFu users! Now …
Adrienne Van Niman · April 18, 2024
Quick answer Packaging design testing means putting your packaging in front of real shoppers from your target audience and getting their honest feedback before you commit to a print run, …
Adrienne Van Niman · January 19, 2024
As 2023 winds down, we’re looking back and highlighting our top features, helpful resources, interesting stats, and more from the past year. Whether you’re a long-time user or new to …
Adrienne Van Niman · December 21, 2023
You’re researching how to test product packaging before launch. Which of these snippets from a blog post on this topic do you trust more, and why
Adrienne Van Niman · December 19, 2023
Use PickFu to test company logo designs with real people before you choose a final version. Compare logo options, get written feedback, and see which design your target audience finds …
Adrienne Van Niman · December 2, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Anna B. David Where: Los Angeles, California What: Founder & CEO …
Adrienne Van Niman · August 24, 2023
Google survey alternatives fall into two groups: form builders like Tally, Typeform, Jotform, Microsoft Forms, and SurveyMonkey that replace Google Forms, and respondent platforms like PickFu, SurveyMonkey Audience, Pollfish, and Prolific that replace the discontinued Google Surveys. Here's how to choose.
Adrienne Van Niman · October 26, 2022
Choosing the right UserTesting alternative depends entirely on your specific research goals, such as whether you need task-based usability testing, moderated qualitative interviews, or information architecture research. While tools like Maze, Lookback, and Optimal Workshop help evaluate how users interact with prototypes and digital experiences, platforms like PickFu focus on rapid consumer preference and concept validation. Ultimately, aligning your testing method with the specific uncertainty you need to resolve ensures you gather actionable evidence before making major product or design investments.
Adrienne Van Niman · June 7, 2021
Mockup testing helps you collect feedback on a visual or written concept before it is finalized. A mockup can be a product design, packaging concept, website layout, app screen, logo, …
Adrienne Van Niman · October 26, 2020
TL;DR: PickFu is a consumer insights platform. You build a poll or survey, choose the audience you want to hear from, and get written feedback from real people who match …
Adrienne Van Niman · February 6, 2020
Quick answer: To test a logo design, check it at the sizes it will actually appear, strip out the color, put it beside competitor marks, and drop it into the …
Adrienne Van Niman · May 22, 2017
