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Laura Ojeda Melchor (she/her) is a freelance writer whose work has appeared in Parents.com, Mom.com, Gardener’s Path, and of course, PickFu. She holds a Master of Fine Arts in Writing from Vermont College of Fine Arts. Her debut middle-grade novel, Missing Okalee, was published in the fall of 2021 by Shadow Mountain Publishing.
Статей: 59
It’s never been more challenging to stand out on Amazon. The stats seem stacked against newer sellers: Amazon has over 9.5 million sellers around the world. Roughly 2,000 new sellers …
Laura Ojeda Melchor · December 27, 2024
It’s never been easier to create infographics. With tools like Canva and Infogram, the graphic design part is a snap. And having infographics on your Amazon product listings can deliver …
Laura Ojeda Melchor · November 3, 2024
Your Amazon click-through rate (CTR) is a crucial performance metric when you’re an Amazon seller. It reflects the ratio of people who see your product listing – also known as …
Laura Ojeda Melchor · October 6, 2024
Not a day goes by that we don’t mourn the loss of the epic mobile streaming app known as Quibi, short for “quick bites.” Just kidding. We were today years …
Laura Ojeda Melchor · September 19, 2024
When Amazon first opened its virtual doors in 1995, few could have predicted it would become the biggest e-commerce company in the world. Back then, the founder wanted it to …
Laura Ojeda Melchor · May 16, 2024
Is Temu a threat to Amazon sellers – and should you be worried? This guide compares Temu and Amazon’s business models, showing why Temu’s ultra-low prices and manufacturer-to-consumer model appeal …
Laura Ojeda Melchor · May 1, 2024
As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …
Laura Ojeda Melchor · April 20, 2024
A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …
Laura Ojeda Melchor · April 17, 2024
It’s tough to create content that stands out. The Internet has been around since the 1980s, and in the decades since, we’ve worn out every topic and type of content …
Laura Ojeda Melchor · March 16, 2024
Description of fastrack assembly instructions – similar to autocad.
Laura Ojeda Melchor · February 6, 2024
Have you ever picked a box of tea because you loved the packaging design – not just the flavor? We have. Some tea packaging designs are so eye-catching that we’re …
Laura Ojeda Melchor · January 25, 2024
Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …
Laura Ojeda Melchor · December 1, 2023
We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days. It’s easy …
Laura Ojeda Melchor · November 21, 2023
When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels. First, you must follow the Food and Drug Administration (FDA) …
Laura Ojeda Melchor · November 3, 2023
The best way to make a profit selling on Amazon Marketplace is to let Amazon handle your product fulfillment for you. That’s what Amazon FBA is for. But maybe you’ve …
Laura Ojeda Melchor · October 12, 2023
Table of contents In this post you’ll learn how to apply the Amazon magic formula—low competition + high demand + 15–25% profit margins—to identify winning products, explore market-ready ideas via …
Laura Ojeda Melchor · October 10, 2023
There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …
Laura Ojeda Melchor · August 11, 2023
If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …
Laura Ojeda Melchor · May 24, 2023
Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …
Laura Ojeda Melchor · March 17, 2023
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
Laura Ojeda Melchor · November 7, 2022
Understanding price sensitivity will help guide the many decisions you have to make as an e-commerce seller, entrepreneur, or retailer. After all, pricing your products and services is one of …
Laura Ojeda Melchor · April 6, 2022
As an entrepreneur, you’ve probably spent a lot of time thinking about the biggest branding mistakes and how to avoid them. The thing is, mistakes are unavoidable. When they do …
Laura Ojeda Melchor · February 28, 2022
Etsy is the one-stop shop for handmade goods, custom gifts, clothing, art, home decor, and those random but awesome knickknacks you just can’t live without. Founded in 2005, Etsy features …
Laura Ojeda Melchor · January 10, 2022
It takes a lot of thought — and testing — to design a logo that will hook customers. Every detail matters, as one PickFu user discovered in this Head-to-head poll …
Laura Ojeda Melchor · December 15, 2021
