Ranked
E-commerce
Amazon bullet point test: protein supplement
This survey asks 50 U.S. consumers to rank five Amazon product bullet points for a protein supplement from most to least compelling. It's a Ranked survey with the general population — no images, just copy. Respondents ranked protein content and muscle benefits first, taste second, and clean ingredients third. The technical processing claim (option B) finished last by a wide margin, with shoppers calling it confusing and meaningless. A clear lesson for any brand writing Amazon bullet points: lead with specific, numbers-driven benefits, not science jargon.
- Тип опроса
- Ranked
- Респонденты
- 50
- Местоположение
- U.S.
- Аудитория
- General population
- Отрасль
- E-commerce
- Сценарий использования
- Amazon bullet point optimization, listing copy testing
“A ranks highest because protein amount and muscle benefits are the main reason most people buy protein powder. C comes next since taste strongly affects repeat purchases. E appeals to health conscious buyers seeking clean ingredients. D is convenient but less important. B ranks last because the technical processing claim feels less understandable and emotionally compelling.”
“Option B is last because it's just mumbo-jumbo. These words don't really mean anything to me. I have no idea what that statement means in practice.”
“My first choice was the most direct and specific statement, naming 25g of whey and telling exactly what it does. All the others sort of drift off into the weeds in terms of what they attempted to communicate clearly to the buyer.”