作者
Matt Ellis (he/him) is a freelance content writer specializing in design and e-commerce. For over a decade he's been sharing his industry knowledge through e-books, website copy, and blog articles.
20 篇文章
High-quality photography increases Amazon sales, so wouldn’t enhanced photography be even better? That’s one of the strongest advantages of Amazon enhanced brand content, also known as Amazon A+ content. Amazon …
Matt Ellis · November 25, 2024
Fulfillment by Amazon (FBA) revolutionized e-commerce when it was in its prime – but is Amazon FBA worth it today? In 2024, there are plenty of other options for new …
Matt Ellis · April 25, 2024
Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …
Matt Ellis · March 1, 2024
Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …
Matt Ellis · February 2, 2024
The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …
Matt Ellis · November 23, 2023
Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak. Google …
Matt Ellis · November 14, 2023
Selling on Amazon is more than simply offering the best deal. As the world’s largest e-commerce marketplace, Amazon is a complex web of sponsored listings, algorithm recommendations, and SEO keyword …
Matt Ellis · October 14, 2023
eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …
Matt Ellis · March 27, 2023
While eBay started as a pioneer of e-commerce, its reputation isn’t what it used to be. The traffic and name recognition are still there, but eBay’s policies and fees often …
Matt Ellis · March 14, 2022
How many misclicks does it take for a user to give up and leave your website? How many taps before they ditch your app and check out your competitor? It …
Matt Ellis · February 7, 2022
It takes only 50 milliseconds — .05 seconds — for visitors to decide whether or not they like your website. That’s pretty much a split-second judgment call, so you better …
Matt Ellis · November 10, 2021
Split testing isn’t just for product images. It’s equally effective for choosing the products you want to sell and, more importantly, people want to buy. In this PickFu poll, the …
Matt Ellis · October 6, 2021
Product packaging design is an art, but like other art forms, it’s subjective. What looks good to a company might underwhelm its customers, especially online. How do you know what …
Matt Ellis · September 22, 2021
E-commerce sellers typically use split testing for product photos. But you can split test at any step on your way to market: for product ideation, when deciding what to sell, …
Matt Ellis · August 11, 2021
Creative professions require a different skill set than, say, managing a business, so when a business owner inevitably needs creative work done, it can get complicated. Logo design, web design, …
Matt Ellis · July 26, 2021
In the world of children’s toys — specifically, plastic counting toys — bears are the dominant species. How would a dinosaur, a legendary predator in its own right, fare against …
Matt Ellis · July 14, 2021
As the largest e-commerce market in the world, Amazon understands the true value of split testing. While sellers may never be able to read the minds of shoppers, split testing …
Matt Ellis · June 21, 2021
Fulfillment by Amazon (FBA) has opened new doors for Amazon sellers who otherwise wouldn’t be able to store and ship their own products. But lately, the surge of interest and …
Matt Ellis · May 10, 2021
Since the dawn of time, humanity has been asking the big questions: why are we here? What is the meaning of life? If we put the sign-up button in the …
Matt Ellis · March 22, 2021
Print on demand (POD) is a game-changer for e-commerce sellers, especially on Shopify. It allows you to sell personalized and unique products at manageable costs, with less risk and reduced …
Matt Ellis · February 22, 2021
