I think that the pic in B with the reverse side of the ice pack is not a very attractive picture.

This one looks more appealing.

A has a nicer overall display of the product, showing the back on B gives them a cheaper and more ambiguous look.

This one caught my eye and attention more than the other one.

This is a little better.

Looks better when they are all facing up and neatly arranged.

I don't care to see what the product looks like on the back. It's not really appealing. I can tell from just looking at the front of the product.

I like how the product layout a bit better but I do like how B shows both sides of the product. Maybe use the layout in A but show both sides in it?

I would click option A because while option B does show the backside of the gel pack, it also makes the entire thing look a bit more like a maxi pad or something like that, which is just weird.

I would click on Choice A because I can easily see the entire product and how many are involved with the purchase. Option B has colors that blend in with the background and hard to see, at first glance it doesn't look like I would be getting as much as in Option A. Option A seems more enticing and a better showcase.

they seem to be better spread out and displayed

A is more appealing. I would like B better if the back of the packaging wasn't so prominent in the photo. I don't really need to know what the back looks like in enough detail for it to be in the foreground.

I would pick A because it tells me more clearly how many I am getting when I purchase this. Image B tends to blend into the background more easily.

I choose A because the picture is more organized and uniformed. The other one looks like they just threw them on a table and took a picture.

A shows the product better. The back of this product is not important...and in photo B it takes up a lot of space in the photo, and tells me NOTHING. As a matter of fact, because the back is white, and it is on a white background, it actually looks like I am getting 'less' in photo B, or maybe it just looks like I am getting MORE in photo A because more of the space of the photo is filled up with the product. Either way, it looks like I'm getting more product in A.

I'd click on the gel packs that I could see well. I don't like how they were placed in the second image front and back.

The image is much more complete in that it shows both sides of the item - very useful!

I like that it shows the back as well as the front.

it shows both sides which looks more appealing and is more informative

Choice B give a better perspective of the full product. The top portion is the gel pack, the bottom section is a cloth type divider which is excellent for applying to skin.

It is a more complete photo because it shows front and back

Because I get a sense of both sides of the product.

I like being able to see both sides of the product. It is nice to be able to see more of it.

I like how this version shows the front larger in greater detail and also shows the back texture and details, this is helpful information before a purchase. It shows that the company is not hiding anything.

you can see more product detail.

I would select B because the photo shows both sides of the Icewraps Gel Pack.

I don't see any use in seeing five of the same thing.

You can see the product more clearly. I can get a clearer sense of what it would be like to own that product.

I would be more likely to click on Option B, I really like that it shows both sides of the product

I would click on this one because it shows both sides of the product and that is important to me to see if I would need to buy something else to accompany this product. without this view I would not probably click or buy.

Seeing both sides of the product really gives me the best idea of what I will be purchasing. I want to be as educated as I can be prior to buying an item and when I am buying something on the internet I want as much information as possible

I like to see both the cloth/mesh side and the gel side.

The enjoy seeing the back-side of how the product will look like.

It looks much more useful. A looks it was just thrown together and looks crappy

I like being able to see the front and back of the product.

easy to see both sides of the product

B shows both side of the product. That helps the consumer to know exactly what they are buying.

It looks less set up compared to Choice A

I chose B because the back of the cold packs is actually the more important part. The cloth like back makes it so I don't have to wrap it up with paper towels or something.

I picked B because it features a major selling point for the product. I really like that it has a soft side and I have not seen that before. Seeing this image would make me want to click on it.

Better shows the entire product.

i like that this one not only shows you what the front looks like, but the back as well, so you know what to expect when you purchase said items.

B shows a 360 view of the product not just the front with the text. A only shows one view that is the front of the product.

I like seeing both sides of the product so I can understand it better.

I like the fact that in B I can see the back and have an idea of what it might be like. With A I can't tell what the back is like.

The "B" picture is better for me because I can see both sides of the product and make a better choice.

B gives a better all around idea of the product.

I like the views of both sides as a brtter indicator of the product

Because it shows both sides.

I can see the back and the front. I would want to know what is the material in the back that is white!