Book Cover Test Marketing

 

Our diverse, unbiased responders will tell you which cover art they like best — and why.

Test market your book covers quickly and privately with our unbiased audience.

Test Your Covers Now →

1 Minute Setup, Results In 10 Minutes!

PickFu Helped Author Albert Podell Reach the New York Times Bestseller List

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Current Ways To Test Market Your Book Covers

Ask Friends & Family

Send an email to your friends and family with the different book covers and ask for their feedback.

Buy Ads

Create a Google Ad or Facebook Ad for all the different book covers and see which one has the highest click-through rate (CTR).

Trust Your Gut

It's your baby. Which one feels right?

Or Use PickFu!

PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your designs.

Armed with this data, you will have the confidence to choose the best book cover.


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How PickFu Compares

 
Friends & Family
Buying Ads
Your Gut
PickFu
Definitive Quantitative Result
Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience

Get 50 instant poll responses for $50.

Start optimizing your book with audience-driven data today.

Start a Poll »


Why use PickFu to test your book covers?

1-Minute Setup

Just write one question and two answer options and your poll is ready to go.

We Bring The Respondents

Our poll-takers match US demographics, so you get balanced, unbiased results.

Quick Results in Hours

Keep iterating on your project throughout the day as you instantly get feedback you can use.

Fresh Perspective

Get an objective third-party point-of-view on your business decisions.

Explanations

Learn the why behind each response and make better decisions going forward.

Demographic Info

Slice and dice responses by age, gender, ethnicity, income, education.


Get 50 instant poll responses for $50.

Start optimizing your book with audience-driven data today.

Start a Poll »


Author Testimonials

PickFu.com is my go-to tool whenever I want direct and honest feedback for my cover or book title. What I love is I get results within an hour and how the respondents provide a detailed 'reason why' they voted a certain way.
I selected PickFu because of the quality of the responses and the speed at which I received polling results. I simply don't have that patience or the luxury of waiting for days to receive polling data. I did multiple polls to help me select a new book cover and received the results of each poll in less than 15 minutes. Fantastic cost effective service and excellent support.
I truly am a happy customer. What struck me the most was the quality and context of some of the comment responses. They will actually inform some choices as I move forward with this project.

Blog Posts About Optimizing Book Covers

  • Insights-for-authors-170x150
    3 Data Insights for Authors

    Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, like book sales for a given title, you’re forced to cobble together numbers from a variety of sources — Nielsen BookScan, Amazon rankings, etc — […]

  • Kn-kukoyi-j-170x150
    A Software Consultant Gets Her Own Lesson in Useful Software

    K.N. (Kay) Kukoyi leads Purposeful Products, a London-based consultancy to help small business entrepreneurs translate their ideas into commercial web and mobile products. Recently, Kay interviewed PickFu’s co-founder Justin Chen to get his advice for fellow entrepreneurs. She and Justin discussed how PickFu emerged from a personal need for unbiased feedback, how the business grew, […]

  • Youre-right-echo-chamber-170x150
    Should You Poll Your Own Audience or Expand It?

    When you create a PickFu poll, you have the option to poll your own audience or pose the question to the PickFu panel, a pool of respondents that span many demographic, geographic, and behavioral categories. So which should you choose? Let’s discuss the differences.


Get 50 instant poll responses for $50.

Start optimizing your book with audience-driven data today.

Start a Poll »


Join the thousands of authors using PickFu to optimize their book listings. Target audiences by literary preference, books read per month, audiobook listener, book format, and favorite book genres. Don't take our word for it — read their reviews of our book testing software.

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