Book Cover Test Marketing

Our diverse, unbiased responders will tell you which cover art they like best — and why.

Test market your book covers quickly and privately with our unbiased audience.

Test Your Covers Now →

1 Minute Setup, Results In 10 Minutes!

PickFu Helped Author Albert Podell Reach the New York Times Bestseller List

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Current Ways To Test Market Your Book Covers

Trust Your Gut

It's your baby. Which one feels right?

Ask Friends & Family

Send an email to your friends and family with the different book covers and ask for their feedback.

Buy Ads

Create a Google Ad or Facebook Ad for all the different book covers and see which one has the highest click-through rate (CTR).

Or Use PickFu!

PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your book covers.

Armed with this data, you will have the confidence to choose the best book cover.


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How PickFu Compares

 
Friends & Family
Buying Ads
Your Gut
PickFu
Definitive Quantitative Result
Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience

Get 50 instant poll responses for $50.

Start optimizing your book with audience-driven data today.

Start a Poll » or Learn More


Why use PickFu to test your book covers?

1-Minute Setup

Just write one question and two answer options and your book cover poll is ready to go.

We Bring The Respondents

Our respondents match US demographics, so you get balanced, unbiased results for your book cover.

Quick Results in Minutes

Keep iterating on your book cover throughout the day as you instantly get feedback you can use.

Fresh Perspective

Get an objective third-party point-of-view on your book cover.

Explanations

Learn the why behind each response and make better book cover decisions going forward.

Demographic Info

Slice and dice responses by age, gender, ethnicity, income, education.


Get 50 instant poll responses for $50.

Start optimizing your book with audience-driven data today.

Start a Poll » or Learn More


Author Testimonials

PickFu.com is my go-to tool whenever I want direct and honest feedback for my cover or book title. What I love is I get results within an hour and how the respondents provide a detailed 'reason why' they voted a certain way.
I selected PickFu because of the quality of the responses and the speed at which I received polling results. I simply don't have that patience or the luxury of waiting for days to receive polling data. I did multiple polls to help me select a new book cover and received the results of each poll in less than 15 minutes. Fantastic cost effective service and excellent support.
I truly am a happy customer. What struck me the most was the quality and context of some of the comment responses. They will actually inform some choices as I move forward with this project.
To be honest, I was *stunned* at the results of that poll. I really liked the cover image with the new picture, but the vast majority of people liked the original all-red one. Since the purpose of a cover is to grab eyeballs and interest shoppers to click, it really is a popularity contest. The majority ruled.
PickFu makes it incredibly easy for authors to test their book covers and titles. You can get results quickly since PickFu has an established testing audience, and survey respondents need to say why they made the selection they did — this way, you’ll know they didn’t arbitrarily choose one design over the other.
I wanted to know which book cover design would entice a potential reader to buy my book. With PickFu, the results were timely, but more importantly, the comments I received were so thoughtful. Everyone's response provided additional insight.

Blog Posts About Optimizing Book Covers

  • Memoir-titles
    Which One Won? Testing memoir titles

    The best memoirs aren’t vague self-help style books—they’re pieces of literature that take the reader into the memoirist’s unique experience. Memoir titles should reflect that unique experience. One author created a PickFu poll that asked respondents which title would compel them to purchase the book. The two options had the same memoir title (Dream Take […]

  • Which-one-won-sex-still-sells-header
    Which One Won? Even in nonfiction, sex still sells

    Even though we’ve all heard the saying “don’t judge a book by its cover,” that’s exactly what most of us do. That first glance decides whether or not we pick up the book and peek inside. So it’s crucial that authors choose book covers that convince readers to do just that! This principle applies to […]

  • Which-one-won-busy-moms-guide
    Which One Won? Book cover designs that appeal to working moms

    If you’re a parent who also works, you know how hard it is just to survive some days. So when a book comes along promising to help you navigate a career, kids, and holding onto your self-love in the process, you’ll want to buy it. But which book cover designs will attract your attention the […]


Get 50 instant poll responses for $50.

Start optimizing your book with audience-driven data today.

Start a Poll » or Learn More


Join the thousands of authors using PickFu to optimize their book listings. Target audiences by literary preference, books read per month, book format, audiobook listener, and favorite book genres. Don't take our word for it — read their reviews of our book testing software or browse some real book polls. Learn how customers use PickFu for book title and cover testing.

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