Product Description Split Testing
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Actual Product Description Polls & Poll Results
If you would have to choose between 2 beauty products that treat facial wrinkles, which area would you be most interested in?
This is a 2 option poll with 50 respondents targeting Age Range (35 44, 45 54). A sample of responses:
- Smile wrinkles are typically a sign of a happy, balanced person. Forehead wrinkles are typically a sign of someone who worries a lot. If I'm going to spend money and time on this product, I would want something that not only makes me look better (removing wrinkles) but also sends a sort of message about me (that I'm a happy balanced person as opposed to a worried person). Forehead wrinkles just aren't attractive at all. But smile wrinkles can be attractive.
- I would choose the product that would treat smile line wrinkles. I have small lines around my mouth from where I smile. Not a lot but enough that they are visible and could use a beauty product that could help soften and minimize them. I would not choose to use a beauty product for forehead wrinkles because I have very few, and because I wear bangs and you are not able to see my forehead at all.
- i have forehead wrinkles and it drives me crazy to see myself in pictures. I would love for these to go away. It makes me look so old. I even scrucnh my eyebrows up to make the wrinkles so they dont look so bad while taking my pictures. I would love to see a product that gets rid of wrinkles period.
- My smile lines don't bother me as much as my forehead wrinkles. Even more, though it's not an option, my eye lines-- the fine lines around my eyes are what bother me the most! But, out of these two options, definitely forehead wrinkles. They can age a person so much faster than tiny smile lines!
Which of these descriptions makes you want to purchase the product?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- Looked like everything was pretty much the same about the descriptions except my choice has a charity component. If it is the same product for same price I'd go for the choice that gives a portion to a good cause. I did read about the giving initiative and it sounds good to me.
- I feel the more wordy that the description is, the less likely people will actually pay attention to it. The charity part is great but in the grand scheme of things, people are looking to buy the product, not to donate. It's best to just keep it short and simple.
- I like knowing that a portion of my purchase will be going to charity. This option would make me more inclined to purchase this product just based on that. I want to jelp all that I can plus this shows me that I am dealing with a very caring company
- I like option B because it mostly sticks with how the wine work works. The option A goes too much into how buying this fights hunger I would rather have a little blurb concerning that instead of a big long section.
- If the price of the product remains the same, I would not mind to choose option A, which will donate a portion of my purchase to help fight hunger. The product itself, and directions look to be exactly the same.
Which Option would you buy from when you're shopping around, Option A or Option B? (the product is Amethyst Roller and Gua Sha). Please focus on reading the copywriting, which Option will make you to purchase?
This is a 2 option poll with 50 respondents targeting Gender (Female). A sample of responses:
- B describes the quality of the products and materials it is made from. i like that it mentions puffyness and dark circles because it is much more likely that this sort of product would help those issues over wrinkles. Saying it fixes wrinkles makes it seem like a scam product. it might help, but there are too many scams out there so i avoid products with that language. Overall B seems like a product i might purchase if i heard good reviews.
- I liked the description for B better. It sounded more attractive and descriptive of what the product was about. If I was in the market for this product, and read A, I wouldnt have been as inclined to purchase the product. I would have been more inclined to purchase choice B. I also like that product A mentions that it helps with acneic skin, which is something that I would use it for.
- I feel like the options on choice B are better described to me as to how they will work for me. "No more puffiness and bloating" sounds more definitive than "remove puffiness." How much puffiness does it remove? It says there are before and after photos, but I would have to see them.
- I voted for A because the text is shorter and more to the point. Also, the English used in A is a little more natural sounding than B. I also like that the money back guarantee paragraph reminds you that it would be a good gift.
If you were buying a icebox cooler to go camping or to the beach would you buy a cooler with a neat fold out table attached to it if it was available or would you still buy a std cooler box ?
This is a 1 option poll with 50 respondents. A sample of responses:
- I feel like camping equipment needs to have a picture to rate it effectively. Although it would be nice to have added seating attached to the cooler, I have questions. Is it able to fit in my car with the added feature? are the chairs comfortable or at least look comfortable. While camping I typically have to cooler in a place where foot traffic will not get my feet muddy or dirty. So I tend to have the cooler away from the eating area because that area gets more foot traffic. But if you have the cooler near the fire pit, it would be great to have an extra seat that you dont have to move from the eating area to the fire pit.
- I would buy a standard cooler rather than one with a fold out table attached. Generally I use a cooler at a place with a table like at a park or when traveling to transport food or groceries to hotel suite equipped with a kitchen and dining table in the suite. It's likely the table would add significant weight to the cooler to make it harder to carry in my opinion. Also the table's added bulk even when folded could make it harder to store or stow in a vehicle's trunk to transport it.
- I would buy the one with the fold out table, the table would make life a lot easier if you could pull things out and place them on a small table then have to put things on the ground or unload on another area, would make packing and unpacking much more easier. Would be great to also use as a place to lay down your food or drink, or as a back up small table for eating while on a hike or beach where there is no tables..
Which product feature bullet is most appealing to you?
This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:
- I chose option B because I like how the point is made that the machine is different from the others within the market. I like how an important feature "delay start timer" was included. This highlights how the machine function with time constraints. The description is option B details the product feature better in my opinion; however, there are statements that I like in option A as well. I like the statement "OUR DEVICE IS SIMPLE" and how it functions right out the box. Simplicity is also an important feature; however, for a specific feature I found Option B to better describe.
- I like the more concise version in choice A. It captures all the main points and is better than selling it on the very specific features of the cooker. The cooker is nice but I think the additional details such as delaying the cook cycle seem to be too detailed for some customers and should be in a footnote area.
- I picked A because I like how they included the statement about being simple in the opening lines. I think the other option was too long. I also don't like how it used the word buggy - I never want to think about bugs when cooking. I know the meanings are different but still wouldn't use that word.
- Choice B actually talks about how the sous vide cooker actually works with the delay start timer. This choice actually makes more sense than option A that just talks about how good the company thinks their sous vide cooker works.
Based on the image, which product would you buy?
This is a 2 option poll with 50 respondents. A sample of responses:
- I think Option B has a better sound, look and feel to it. It gives you a higher initial impression of the product right off the bat and would make the product seem more desirable. Option B would appeal to a wider audience of people and make them more likely to want to check deeper into what the product has to offer.
- A both tells me the size of the humidifier (.6 gallons) and that it is a cool mist machine. While it does not say "portable", it is obvious by the size that it is a portable machine. B doesn't give any of the detailed information that A gives.
- There isn't an image for this only text. Based on the text I would choose Option B. I liked that it said it was a Portable humidifier. (Option A was nice since it gave the size, but there was a typo).
- The images for CZHD24 seem much better than the one that uses the bottle. I feel it is more professional and worth the money to get the upgraded tank version in choice A.
- No images are showing - but knowing that higher product numbers usually mean better quality or more features, I'd choose the CZHD24 over the CZHD20.
- There are no images, but based on the name, portable holds more value to me than .6 gallon. It's hard to imagine exactly what size that is.
What type of Q-Loader Paintball Hopper would you rather use during a game.
This is a 2 option poll with 50 respondents targeting Age Range (18 24). A sample of responses:
- I Googled "q loader" so I could see what it looks like before answering and I have come to the conclusion that I would prefer the paintball gun with the wider/widest possibility. I also don't believe that "less is more," so I would want to fill my Q-Loader paintball hopper with 100 balls, not just/only 60 balls. For all of these reasons, Option B is the most (and only) appealing choice. Unfortunately, when compared with Option B, there is absolutely nothing appealing about Option A. Therefore, I would rather use the Q-Loader paintball hopper that's described in Option B.
- Okay from the images, the Q loader looks pretty complex and I honestly don't want to be running around with a wide one of those. Therefore, I want to have a narrow Q loader and just carry more paintball pods. I am assuming I have a bag or something so that would be better. My arms aren't as strong so if I could distribute the size and weight of items, that would be helpful.
- Id imagine that when playing paintball and getting noticed by other players the q loaders width would be negligible, so I chose b given it had the higher capacity, making it easier for one to stay in the game longer and possibly win.
- Because carrying around more pods is more cumbersome, and the WORST thing to happen is to run out of painballs in the middle of a (don't know what to call it other than this) firefight, which is more harmful than the wide gun.
If you were purchasing a weighted blanket, which title would be more appealing?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- Well, both Choices A and B appear identical - save it be for the hyphenated word immediately before "Technology" in the title of the item depicted in both Options A and B. A reads "Temp-Select," wheres B reads "Adapta-Zone." I preferred the wording in A because in B, "Adapta-" makes me think about camping, which would be a limiting use of this product.
- I feel like B better describes what the blanket intends to do. I feel like A sort of makes it sound like it may be a heated blanket with "Temp-Select Technology". B saying Adapta, I understand that the blanket is designed to adapt to my choice of cool or warm.
- The only difference I was able to identify is "Adapta-Zone" vs "Temp-Select" Technology, I've never heard about it, I think this is just a "so-called" technology, something that regulates the temperature, "Temp-Select" is easier to understand for me.
- If I was purchasing this product, I would choose Option A because the word "Temp-Select" to me sounds like I can customize my own temperature settings. "Adapta-Zone" sounds very vague and there's a lot of room for misinterpretation there.
- Adaptazone makes it sound like I can have my side of the bed a different temperature than my husband. This is ideal. While the other option makes it clear by saying you can choose cool or warm on your side, this one really sells it.
Which product should I start selling first ?
This is a 2 option poll with 50 respondents. A sample of responses:
- Humidifiers can be cool or warm, many shoppers know which one they need. I think having it in the title immediately tells the consumer which type it is. USB tells me what type of power is needed. The other lists the capacity in the description, which is good, but it is not as detailed as B. If we are talking about which product overall sounds better, B still gets my vote as many will want cool mist soon as spring and summer rolls in and getting power via USB has not been something I have seen in a humidifier.
- I was torn on this because I always like anything that is usb powered. But, in this case, I'd be more concerned with getting a wider audience and think I might be an outlier. If it was something more technical, then the USB version would be best to start with. But for a humidifier which I would expect mostly non-technical people to use A. Even if it can still use a USB, no need to advertise it in the name.
- The ultrasonic air humidifier sounds better. It seems to be the right angle for getting humidity into the cold air. I think the USB mist humidifier would get plugged into a computer or laptop, and most people probably wouldn't want water or humidity near their electronics.
- I chose option A because it's going to give you a wider consumer base. Option B is a cool mist humidifier and that will only give you a certain group of consumers to sell to because it limits your audience to those who are specifically looking for a cool mist humidifier.
Which of these descriptions makes you want to purchase the product?
This is a 2 option poll with 50 respondents. A sample of responses:
- Although Option A was appealing because of it used a more familiar language style and mentioned that the microphone was a good price, I chose option B. I think the wording of B seemed more descriptive because it mentioned that video and sound quality would be improved 3 times by using this microphone. I also think that choosing to capitalize the opening of the description "PROFESSIONAL IPHONE STUDIO MICROPHONE" set the tone for the rest of the description. Reading that, I knew exactly what I was reading about and was a much more positive opening statement than the negative sounding one in Option A.
- Option B description sounds much more professional. It offers pro results. The ad says it improves video and sound quality by 3x. Option A sounds like something a guy selling equipment out of the back of his van would say. The grammar is not correct and it uses the word crappy. That is a total turn off as far as the ad goes.
- I would say answer A seemed a bit more down to earth and like it was actually trying to appeal to me. I felt like B was going for more of a hard sale by just saying it was good and you should buy it. More or less the language used and the fact that it seemed to be offering to help me do better work is why I chose A.
Current Ways To Test Market Your Product Descriptions
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different product descriptions and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different product descriptions and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your product descriptions.
Armed with this data, you will have the confidence to choose the best product description.
How PickFu Compares
Friends & Family
Buying Ads
Your Gut
PickFu
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Large Representative Audience
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1-Minute Setup
Just write one question and two answer options and your product description poll is ready to go.
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Ecommerce Sellers Testimonials
PickFU has been an absolute game changer. It is so simple, easy, and affordable to test images. Since incorporating PickFU, not only have new product launches have been more successful, but more importantly, a few top tier products have jumped from being in the Top 10 on Amazon to being #1. For one of those top tier products, the PickFU results informed us that we should use the exact same main image, but at a slightly different angle. This increased sales over 25% and increased ranking to #1. PickFU has become an integral part of our business operations. And, not only that, the people there are great! I highly recommend PickFU for all e-commerce sellers.
PickFu makes it easy for new entrepreneurs to execute the 'Lean Startup Method' - running quick tests to find which ideas will make the biggest splash.
Will MitchellStartup Bros
PickFu.com is where I go when I want to quickly split test Amazon product images to actual Amazon Prime customers, and know which images customers prefer, before I make my product listing live. I get results within 1 hour with detailed 'reasons why' they voted a certain way. This has the potential to save thousands of dollars in lost sales from choosing the wrong image.
PickFu is an easy and quick way to test market your new business ideas before committing valuable resources. It's also an affordable way to optimize your e-commerce marketing images and copy before buying ads!
When I need to know which product photo will convert into sales on my Amazon listing, I go to PickFu.com. This allows me to split test Amazon product images which results in far higher sales. PickFu gives me detailed reasons why viewers prefer one image over another. This vital customer data not only saves me a ton of time and dollars but is vital for scaling your million dollar Amazon brand!
I recommend PickFu to any Amazon FBA seller who wants to instantly increase their sales and CTR by simply creating a poll using PickFu's easy to use platform. PickFu's audience are real Amazon prime customers that will give you valuable, realistic opinions when you are split testing your images or text on your product listing. Get results in as fast as 15 minutes!
Blog Posts About Optimizing Product Descriptions
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What’s the Best Amazon A/B Testing Tool for You?
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Which One Won? A simple way to add action to a product image
In this week’s Which One Won?, we’ll learn a trick for instantly adding color to a product that may not be very interesting to look at by itself. In this poll, an e-commerce seller asked a targeted audience of Amazon Prime members which image they preferred for a smartphone tripod set. Option A is a […]
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Join the thousands of ecommerce sellers using PickFu to optimize their ecommerce products. Target audiences by amazon prime membership. Don't take our word for it — read their reviews of our ecommerce testing software or browse some real ecommerce polls. Learn how customers use PickFu for amazon split testing and product page optimization.
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