Product Description Split Testing
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Actual Product Description Polls & Poll Results
If you were buying a icebox cooler to go camping or to the beach would you buy a cooler with a neat fold out table attached to it if it was available or would you still buy a std cooler box ?
This is a 1 option poll with 50 respondents. A sample of responses:
- I feel like camping equipment needs to have a picture to rate it effectively. Although it would be nice to have added seating attached to the cooler, I have questions. Is it able to fit in my car with the added feature? are the chairs comfortable or at least look comfortable. While camping I typically have to cooler in a place where foot traffic will not get my feet muddy or dirty. So I tend to have the cooler away from the eating area because that area gets more foot traffic. But if you have the cooler near the fire pit, it would be great to have an extra seat that you dont have to move from the eating area to the fire pit.
- I would buy a standard cooler rather than one with a fold out table attached. Generally I use a cooler at a place with a table like at a park or when traveling to transport food or groceries to hotel suite equipped with a kitchen and dining table in the suite. It's likely the table would add significant weight to the cooler to make it harder to carry in my opinion. Also the table's added bulk even when folded could make it harder to store or stow in a vehicle's trunk to transport it.
- I would buy the one with the fold out table, the table would make life a lot easier if you could pull things out and place them on a small table then have to put things on the ground or unload on another area, would make packing and unpacking much more easier. Would be great to also use as a place to lay down your food or drink, or as a back up small table for eating while on a hike or beach where there is no tables..
Which product feature bullet is most appealing to you?
This is a 2 option poll with 50 respondents targeting Cooking Interest (Avid Home Cook). A sample of responses:
- I chose option B because I like how the point is made that the machine is different from the others within the market. I like how an important feature "delay start timer" was included. This highlights how the machine function with time constraints. The description is option B details the product feature better in my opinion; however, there are statements that I like in option A as well. I like the statement "OUR DEVICE IS SIMPLE" and how it functions right out the box. Simplicity is also an important feature; however, for a specific feature I found Option B to better describe.
- I like the more concise version in choice A. It captures all the main points and is better than selling it on the very specific features of the cooker. The cooker is nice but I think the additional details such as delaying the cook cycle seem to be too detailed for some customers and should be in a footnote area.
- I picked A because I like how they included the statement about being simple in the opening lines. I think the other option was too long. I also don't like how it used the word buggy - I never want to think about bugs when cooking. I know the meanings are different but still wouldn't use that word.
- Choice B actually talks about how the sous vide cooker actually works with the delay start timer. This choice actually makes more sense than option A that just talks about how good the company thinks their sous vide cooker works.
Based on the image, which product would you buy?
This is a 2 option poll with 50 respondents. A sample of responses:
- I think Option B has a better sound, look and feel to it. It gives you a higher initial impression of the product right off the bat and would make the product seem more desirable. Option B would appeal to a wider audience of people and make them more likely to want to check deeper into what the product has to offer.
- A both tells me the size of the humidifier (.6 gallons) and that it is a cool mist machine. While it does not say "portable", it is obvious by the size that it is a portable machine. B doesn't give any of the detailed information that A gives.
- There isn't an image for this only text. Based on the text I would choose Option B. I liked that it said it was a Portable humidifier. (Option A was nice since it gave the size, but there was a typo).
- The images for CZHD24 seem much better than the one that uses the bottle. I feel it is more professional and worth the money to get the upgraded tank version in choice A.
- No images are showing - but knowing that higher product numbers usually mean better quality or more features, I'd choose the CZHD24 over the CZHD20.
- There are no images, but based on the name, portable holds more value to me than .6 gallon. It's hard to imagine exactly what size that is.
What type of Q-Loader Paintball Hopper would you rather use during a game.
This is a 2 option poll with 50 respondents targeting Age Range (18 24). A sample of responses:
- I Googled "q loader" so I could see what it looks like before answering and I have come to the conclusion that I would prefer the paintball gun with the wider/widest possibility. I also don't believe that "less is more," so I would want to fill my Q-Loader paintball hopper with 100 balls, not just/only 60 balls. For all of these reasons, Option B is the most (and only) appealing choice. Unfortunately, when compared with Option B, there is absolutely nothing appealing about Option A. Therefore, I would rather use the Q-Loader paintball hopper that's described in Option B.
- Okay from the images, the Q loader looks pretty complex and I honestly don't want to be running around with a wide one of those. Therefore, I want to have a narrow Q loader and just carry more paintball pods. I am assuming I have a bag or something so that would be better. My arms aren't as strong so if I could distribute the size and weight of items, that would be helpful.
- Id imagine that when playing paintball and getting noticed by other players the q loaders width would be negligible, so I chose b given it had the higher capacity, making it easier for one to stay in the game longer and possibly win.
- Because carrying around more pods is more cumbersome, and the WORST thing to happen is to run out of painballs in the middle of a (don't know what to call it other than this) firefight, which is more harmful than the wide gun.
If you were purchasing a weighted blanket, which title would be more appealing?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- Well, both Choices A and B appear identical - save it be for the hyphenated word immediately before "Technology" in the title of the item depicted in both Options A and B. A reads "Temp-Select," wheres B reads "Adapta-Zone." I preferred the wording in A because in B, "Adapta-" makes me think about camping, which would be a limiting use of this product.
- I feel like B better describes what the blanket intends to do. I feel like A sort of makes it sound like it may be a heated blanket with "Temp-Select Technology". B saying Adapta, I understand that the blanket is designed to adapt to my choice of cool or warm.
- The only difference I was able to identify is "Adapta-Zone" vs "Temp-Select" Technology, I've never heard about it, I think this is just a "so-called" technology, something that regulates the temperature, "Temp-Select" is easier to understand for me.
- If I was purchasing this product, I would choose Option A because the word "Temp-Select" to me sounds like I can customize my own temperature settings. "Adapta-Zone" sounds very vague and there's a lot of room for misinterpretation there.
- Adaptazone makes it sound like I can have my side of the bed a different temperature than my husband. This is ideal. While the other option makes it clear by saying you can choose cool or warm on your side, this one really sells it.
Which product should I start selling first ?
This is a 2 option poll with 50 respondents. A sample of responses:
- Humidifiers can be cool or warm, many shoppers know which one they need. I think having it in the title immediately tells the consumer which type it is. USB tells me what type of power is needed. The other lists the capacity in the description, which is good, but it is not as detailed as B. If we are talking about which product overall sounds better, B still gets my vote as many will want cool mist soon as spring and summer rolls in and getting power via USB has not been something I have seen in a humidifier.
- I was torn on this because I always like anything that is usb powered. But, in this case, I'd be more concerned with getting a wider audience and think I might be an outlier. If it was something more technical, then the USB version would be best to start with. But for a humidifier which I would expect mostly non-technical people to use A. Even if it can still use a USB, no need to advertise it in the name.
- The ultrasonic air humidifier sounds better. It seems to be the right angle for getting humidity into the cold air. I think the USB mist humidifier would get plugged into a computer or laptop, and most people probably wouldn't want water or humidity near their electronics.
- I chose option A because it's going to give you a wider consumer base. Option B is a cool mist humidifier and that will only give you a certain group of consumers to sell to because it limits your audience to those who are specifically looking for a cool mist humidifier.
Which of these descriptions makes you want to purchase the product?
This is a 2 option poll with 50 respondents. A sample of responses:
- Although Option A was appealing because of it used a more familiar language style and mentioned that the microphone was a good price, I chose option B. I think the wording of B seemed more descriptive because it mentioned that video and sound quality would be improved 3 times by using this microphone. I also think that choosing to capitalize the opening of the description "PROFESSIONAL IPHONE STUDIO MICROPHONE" set the tone for the rest of the description. Reading that, I knew exactly what I was reading about and was a much more positive opening statement than the negative sounding one in Option A.
- Option B description sounds much more professional. It offers pro results. The ad says it improves video and sound quality by 3x. Option A sounds like something a guy selling equipment out of the back of his van would say. The grammar is not correct and it uses the word crappy. That is a total turn off as far as the ad goes.
- I would say answer A seemed a bit more down to earth and like it was actually trying to appeal to me. I felt like B was going for more of a hard sale by just saying it was good and you should buy it. More or less the language used and the fact that it seemed to be offering to help me do better work is why I chose A.
Which of these descriptions and images makes you want to purchase the product?
This is a 2 option poll with 50 respondents. A sample of responses:
- The description of the product is to the right of the images instead of below-- the font is larger and easier to read, while Option B's description is smaller, less detailed, and collapses so I constantly have to keep clicking on it to read it completely. Option B's set of photos seem really gimmicky, like those AS-SEEN-ON-TV ads, but in photo form. However, I do like Option B's set of photos when you scroll down to Product Description-- those photos look clean and professional. Option A has more professional photos that show off the product more. I would like Product A to add more photos of the product itself in the Product Description, as it's just text at the moment, and may be easily passed. I do like the info provided on the product in Option A-- with the story of how the product came to be. Maybe a photo of the founders using it in the description will make it more personable.
- The image isn't as massive as the other one. In A I feel like the actual item is huge and made of metal. it looks cold and uninviting. The longer description on A throws me off too. I like things to be short and sweet, if I want more information I can read the other things listed on the Amazon page.
- I was initially going to choose A (because the link was shorter and less cluttered), but in the end I chose B because it actually said in the link what the item was. That's actually very helpful, especially if you really don't know what the link is.
Which product are you more likely to purchase?
This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes). A sample of responses:
- I prefer option c because it is not so obvious about repairing your gut. It does mention the gut, but it sounds a little bit more medical and less direct. People in general don't want to talk or think about gut functions. Option b is my second favorite because it mentions nutrients. Also, I think "repair" is a more medically oriented name than "rebuild." Option a is my last choice because rebuild sounds like you are building a new gut, and that simply isn't factual.
- I chose Choice A, Gut Rebuild, because it seems the most positive--the user of this nutrient is going to "rebuild" themselves through using it. I liked Retiva-Gut, Choice C, next because it is a unique name that fits with other reputable nutrition supplements I have heard of. I chose Choice B, Gut Repair Nutrients, last because I thought this name sounded too scientific, which is not what I'm looking for when I buy nutrition supplements.
- Repair sounds best, helpful, nuturing. If I'm buying this product I probably think something is broken in my gut. B, Rebuild, sounds a little bit extreme. Like it's going to be torn down first. No thank you! And C I don't like at all. I don't know what Retiva is, and it doesn't sound appealing, and it doesn't say anything positive about what the product does. Also the dash Retiva-Gut seems weird and awkward.
Would you use a service that sends you a daily Youtube playlist for your child, selected by developmental psychologists?
This is a 1 option poll with 50 respondents targeting Number of Kids (2, 3, 1). A sample of responses:
- There are many tried and true shows for children no matter the age that are able to be searched on Youtube. Most parents already know what they want their children to watch and have talked to other parents and researched at least for their first child what is appropriate. They remember their childhood and what they watched and want their child to watch that also. Once the playlist is made and the child is happy and learning they may not add many new shows. Unsure parents who want to do what is right and actually care about what their child watches might be willing to pay for an initial few months to get the hang of what is good and what is not but I think might not pay for the service for long. The child grows up and makes known what they like and do no like. I would not pay for this service myself but I am aware of what is out there and what is suitable for my children.
- Absolutely! This would be great for stay at home moms. It would help them structure their babies day as it would be in a daycare setting. It would take the guess work out of trying to find the right content on their own. The price is great but seems low. Why charge? Also, I can forsee people getting the service and then canceling after they learn the types of videos their child should watch. Otherwise. It's a fantastic idea. I did something for my 2 yr old.
Current Ways To Test Market Your Product Descriptions
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different product descriptions and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different product descriptions and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your product descriptions.
Armed with this data, you will have the confidence to choose the best product description.
How PickFu Compares
Friends & Family
Buying Ads
Your Gut
PickFu
Definitive Quantitative Result
Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience
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1-Minute Setup
Just write one question and two answer options and your product description poll is ready to go.
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Ecommerce Sellers Testimonials
PickFU has been an absolute game changer. It is so simple, easy, and affordable to test images. Since incorporating PickFU, not only have new product launches have been more successful, but more importantly, a few top tier products have jumped from being in the Top 10 on Amazon to being #1. For one of those top tier products, the PickFU results informed us that we should use the exact same main image, but at a slightly different angle. This increased sales over 25% and increased ranking to #1. PickFU has become an integral part of our business operations. And, not only that, the people there are great! I highly recommend PickFU for all e-commerce sellers.
PickFu makes it easy for new entrepreneurs to execute the 'Lean Startup Method' - running quick tests to find which ideas will make the biggest splash.
Will MitchellStartup Bros
PickFu.com is where I go when I want to quickly split test Amazon product images to actual Amazon Prime customers, and know which images customers prefer, before I make my product listing live. I get results within 1 hour with detailed 'reasons why' they voted a certain way. This has the potential to save thousands of dollars in lost sales from choosing the wrong image.
PickFu is an easy and quick way to test market your new business ideas before committing valuable resources. It's also an affordable way to optimize your e-commerce marketing images and copy before buying ads!
I heard about PickFu from a fellow student and I have to say that it has been an amazing experience. My first poll told me exactly what the US Amazon customers like in terms of the shape of the decanter and the one I did last night took it a step further in terms of the actual design. It really makes a difference in terms of the decisions you make when wanting to launch new products into the market.
We recommend PickFu for Amazon sellers who want to quickly split test Amazon product Images to actual Amazon Prime buyers. Results come back within an hour and there's no better way to get this kind of data than PickFu.
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