Product Description Split Testing
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Actual Product Description Polls & Poll Results
Which of these descriptions and images makes you want to purchase the product?
This is a 2 option poll with 50 respondents. A sample of responses:
- The description of the product is to the right of the images instead of below-- the font is larger and easier to read, while Option B's description is smaller, less detailed, and collapses so I constantly have to keep clicking on it to read it completely. Option B's set of photos seem really gimmicky, like those AS-SEEN-ON-TV ads, but in photo form. However, I do like Option B's set of photos when you scroll down to Product Description-- those photos look clean and professional. Option A has more professional photos that show off the product more. I would like Product A to add more photos of the product itself in the Product Description, as it's just text at the moment, and may be easily passed. I do like the info provided on the product in Option A-- with the story of how the product came to be. Maybe a photo of the founders using it in the description will make it more personable.
- The image isn't as massive as the other one. In A I feel like the actual item is huge and made of metal. it looks cold and uninviting. The longer description on A throws me off too. I like things to be short and sweet, if I want more information I can read the other things listed on the Amazon page.
- I was initially going to choose A (because the link was shorter and less cluttered), but in the end I chose B because it actually said in the link what the item was. That's actually very helpful, especially if you really don't know what the link is.
Which product are you more likely to purchase?
This is a 3 option poll with 50 respondents targeting Nutritional Supplements (Yes). A sample of responses:
- I prefer option c because it is not so obvious about repairing your gut. It does mention the gut, but it sounds a little bit more medical and less direct. People in general don't want to talk or think about gut functions. Option b is my second favorite because it mentions nutrients. Also, I think "repair" is a more medically oriented name than "rebuild." Option a is my last choice because rebuild sounds like you are building a new gut, and that simply isn't factual.
- I chose Choice A, Gut Rebuild, because it seems the most positive--the user of this nutrient is going to "rebuild" themselves through using it. I liked Retiva-Gut, Choice C, next because it is a unique name that fits with other reputable nutrition supplements I have heard of. I chose Choice B, Gut Repair Nutrients, last because I thought this name sounded too scientific, which is not what I'm looking for when I buy nutrition supplements.
- Repair sounds best, helpful, nuturing. If I'm buying this product I probably think something is broken in my gut. B, Rebuild, sounds a little bit extreme. Like it's going to be torn down first. No thank you! And C I don't like at all. I don't know what Retiva is, and it doesn't sound appealing, and it doesn't say anything positive about what the product does. Also the dash Retiva-Gut seems weird and awkward.
Would you use a service that sends you a daily Youtube playlist for your child, selected by developmental psychologists?
This is a 1 option poll with 50 respondents targeting Number of Kids (2, 1, 3). A sample of responses:
- There are many tried and true shows for children no matter the age that are able to be searched on Youtube. Most parents already know what they want their children to watch and have talked to other parents and researched at least for their first child what is appropriate. They remember their childhood and what they watched and want their child to watch that also. Once the playlist is made and the child is happy and learning they may not add many new shows. Unsure parents who want to do what is right and actually care about what their child watches might be willing to pay for an initial few months to get the hang of what is good and what is not but I think might not pay for the service for long. The child grows up and makes known what they like and do no like. I would not pay for this service myself but I am aware of what is out there and what is suitable for my children.
- Absolutely! This would be great for stay at home moms. It would help them structure their babies day as it would be in a daycare setting. It would take the guess work out of trying to find the right content on their own. The price is great but seems low. Why charge? Also, I can forsee people getting the service and then canceling after they learn the types of videos their child should watch. Otherwise. It's a fantastic idea. I did something for my 2 yr old.
Which product description is more appealing? from which one will you buy?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- The product description for option B is more appealing and also the one I would choose to buy. The layout is geared more to a sales presentation and the points that would attract a buyer are bold print, so the eyes are drawn to it naturally. Option A looks more like an outline for a class report and doesn't apear to be trying to sell you anything. It looks too academic.
- Both choices need work on grammar and punctuation. A lists the bullet points, where the reader can see the main points, then go on to read the more complete information below the bullet points if they so choose. B sounds more like a sales pitch and contains a lot of negative points, especially about old age that would make older customers go look for another product.
- I actually have been looking to purchase one of these, so have some experience in what I have been looking at and for. OPTION A is my choice. It gives all the relevant and priority information right up front, in bullet point format. Option B feels like it is tying to OVERSELL me, where as Option A feels like a more honest product.
- The colored headers and use of bullet-points makes this option much more readable. Although the other option may give more detailed information, the layout of option B makes it less of a reader-friendly format. Option A gives all the necessary information, while still making it easy to skim for the most essential sections.
Which game title sounds more appealing as a game to play with friends?
This is a 2 option poll with 50 respondents. A sample of responses:
- I think that "protecting" the rainbow would resonate with everyone. But I really liked the "Rainbow Unicorn" in second option. But I will choose option A because of wanting to protect the rainbow sounded more exciting to me.
- Option A sounds like the more mature game title for a wide target audience. The problem with Option B is that having unicorns in the title makes it appear like it is a children's game, especially female children.
- I think "Protectors of the Rainbow" is better because it does not sound as juvenile as the other game. Using the phrase "Rainbow Unicorn" makes me think the product is for little girls.
- I like the title protectors of the rainbow better than the other title. To me, a unicorn is something that doesn't sound that appealing to me. I'd rather just protect the rainbow.
- Protectors of the rainbow makes me think it will be a battle type game (i.e. fortnite type) where you need to defend the rainbow against something. That doesn't appeal to me.
- this title sounds more collaborative, and gives more of a sense of what you do in the game. the action-oriented slant is more active than the other option.
- Is this a board game or electronic game? That kind of makes a difference for this answer. For an electronic game, I prefer A. For a board game, I prefer B.
How much would you spend on a device that could cancel out noise at different frequencies in a room?
This is a 1 option poll with 50 respondents. A sample of responses:
- I'd probably spend around $150-200. That's a close price range to some noise canceling headphones which have the added functionality of being a headset. Obviously if the device truly worked very well, it might be worth more because of the feature of being able to selectively change what's being filtered out.
- I think the most I would spend would be $180. I work in transcription and typing, as well as education so I could have a use to cancel out noises like the school kids next door being loud, but I couldn't justify spending more than I make in a week on them. I would be willing to spend about $180 on a good pair.
- I would spend about $20. I wouldn't use it myself since I think my house and neighborhood is quiet, but my son might find it useful because he doesn't like the sound of lawn mowers. But I wouldn't spend more than this because he can still sleep through this sound.
- ten dollars. right now this is not a huge problem for me, it is only occasional. also, my doorbell does not work and i never get phone calls. finally, i live right at the poverty line so this is something i cannot afford.
- I think this sort of thing would be in the range of $20-$40. Any more than that and it's a bit luxurious. Lower price point would mean more adoption even if it ultimately just gathered dust in a closet.
Would you use a transportable device to cancel out noise travelling through rooms?
This is a 1 option poll with 50 respondents. A sample of responses:
- Yes if I need to study for a class or do some home work. I get distracted very easily by the littlest sounds so this would be very useful. Even be very useful for going to sleep. Sometimes when I have parties at my house I tend to get sleepy very easily but it so noisey downstairs so this would be another great device and perfect time to use it.
- No. Our house isn't that noisy so I can't really see me using anything like this. Maybe if I had kids who were loud in other rooms it might be nice, if they were older and playing music I didn't want to hear. But generally, I like to hear the noises around me to know what's going on.
- Yes, I think I would if it was relatively cheap - like $40 or less. I feel like it would be useful in really crowded places, like airports and malls, and for an introvert like me, I feel like it would help diminish some of the overwhelming feelings of being around a ton of people.
- No, I wouldn't use a transportable device to cancel out noise travelling through rooms. I don't find excess noise a problem often. I also fear that it could cancel out noise such as an emergency sound or other important sound that I my need to hear.
- Possibly. I'm sometimes surprised at how noisy my usual environments are when I stop and pay attention, and a more quiet environment might be nice. But would it cancel out noises I need to hear, like someone at the door or an alarm going off?
What product are you more likely to purchase when the time comes?
This is a 2 option poll with 50 respondents targeting Gender (Male). A sample of responses:
- I am 52 years old and I've had at least a few grey hairs since my 20s. Over the years it hasn't been a problem, but my hair has gotten older quicker than I have! I have tried a couple of different products, nothing really seems to help with a thick, wiry head of grey hair. But I keep trying!
- I don't think that I'm likely to fight the greying of my hair, leaving only option B. I'm not likely to fight my hair color changing because I feel like it will be too much maintenance for something that doesn't have an immediately negative appearance in any way, whereas aging skin does.
- I don't really mind my hair greying. I also don't really mind aging skin, however, that is mostly in the wrinkles context. I do mind my skin getting more delicate or dry or any kind of non-functional.
- I don't care about my hair color as this is all about vanity. Nonetheless a product that addresses ageing skin is not all vanity as it is caring for a bodily organ.
- Actually, I would choose neither product. However, I guess there is a small chance I might want to lighten my hair color years from now to look younger.
- I already dye my hair regularly so this is not a big deal to me. I am also a male, so aging skin kind of lends itself to a rugged look
If you were shopping for curtains, which listing would you click on?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- Option B reads easier and makes more sense just from glancing at it. It's less technical and just gives you the information you want/need. I think Option B fits better with what people expect from a listing like this. It would also make more sense to people. Option B would appeal to a wider audience of people and would make them more likely to click further to learn more.
- I don't know Dorma so it doesn't stand out as needing to be the first word for me. I want to know that it's a black out curtain so it helps to see that first along with the dimensions and the fact that it's a drape. It looks nicer and it's best to have the facts/details in the beginning.
- The description of the product is preferable to brand, so I would be more inclined to look for the option with the description first like in B
- Im not too familiar with either and its a lot of info but the first option seems the easiest to get behind in the order its written.
- I think size is probably the most important factor when purchasing curtains, so having that listed first would be preferred.
- Give the description of the item first, then the brand. I find the description so much more important than the brand.
- Option B starts with the word blackout and that will grab my attention first. Branding does not matter to me.
Which manual format is more appealing?
This is a 2 option poll with 50 respondents targeting Amazon Prime Membership (Yes). A sample of responses:
- I don't like having to go online, load a video, and watch the entire thing to find a simple piece of information. Manuals allow me to skip straight to an area that I have a question about. It is also easier to read print in my native language rather than try to decipher if I heard a person correctly due to their accent, speed of speech, or word usage.
- I think the video is more appealing, but honestly, if it's something that requires me to have a manual to put something together than I want it in written format. I would rather carry a manual to where I need it than my phone or tablet to watch a video. I think it's just quicker with a manual.
- I dislike video manuals. I can't look for the one bit of information I need without watching the whole thing. A video guide might be useful for visual learners, but please provide some sort of written, indexed guide for those who prefer to read or just need to quickly look up one thing.
- Both options are ideal. I choose A since I am not sure what the product is to know what the demographic is. An older generation may not know how to access web etc where the printed manual would not exclude them. however i think having both would be ideal.
- It depends on the product. If it is for a device that allows for viewing online information (laptop, tablet, or modem/router), then I would prefer a printed getting started guide. For any other item, an online video guide would be great.
Current Ways To Test Market Your Product Descriptions
Trust Your Gut
It's your baby. Which one feels right?
Ask Friends & Family
Send an email to your friends and family with the different product descriptions and ask for their feedback.
Buy Ads
Create a Google Ad or Facebook Ad for all the different product descriptions and see which one has the highest click-through rate (CTR).
Or Use PickFu!
PickFu gets you the same quantitative and unbiased results as buying expensive ads, but much faster and without any of the hassle of trying to figure out how to setup the ads. As a bonus, you get written qualitative feedback you can use to further iterate on your product descriptions.
Armed with this data, you will have the confidence to choose the best product description.
How PickFu Compares
Friends & Family
Buying Ads
Your Gut
PickFu
Definitive Quantitative Result
Qualitative Actionable Feedback
Fast Turnaround
Unbiased & Anonymous
Large Representative Audience
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Why use PickFu to test your product description?
1-Minute Setup
Just write one question and two answer options and your product description poll is ready to go.
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Our respondents match US demographics, so you get balanced, unbiased results for your product description.
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Get an objective third-party point-of-view on your product description.
Explanations
Learn the why behind each response and make better product description decisions going forward.
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Slice and dice responses by age, gender, ethnicity, income, education.
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Ecommerce Sellers Testimonials
PickFu makes it easy for new entrepreneurs to execute the 'Lean Startup Method' - running quick tests to find which ideas will make the biggest splash.
Will MitchellStartup Bros
PickFu.com is where I go when I want to quickly split test Amazon product images to actual Amazon Prime customers, and know which images customers prefer, before I make my product listing live. I get results within 1 hour with detailed 'reasons why' they voted a certain way. This has the potential to save thousands of dollars in lost sales from choosing the wrong image.
PickFu is an easy and quick way to test market your new business ideas before committing valuable resources. It's also an affordable way to optimize your e-commerce marketing images and copy before buying ads!
I heard about PickFu from a fellow student and I have to say that it has been an amazing experience. My first poll told me exactly what the US Amazon customers like in terms of the shape of the decanter and the one I did last night took it a step further in terms of the actual design. It really makes a difference in terms of the decisions you make when wanting to launch new products into the market.
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