Is Temu a threat to Amazon sellers – and should you be worried? This guide compares Temu and Amazon’s business models, showing why Temu’s ultra-low prices and manufacturer-to-consumer model appeal …
Laura Ojeda Melchor · May 1, 2024
We’re excited to debut the PickFu Podcast, a weekly livestream where John Aspinall (PickFu Brand Evangelist) dives into the importance of consumer insights and testing in the e-commerce industry and …
Adrienne Van Niman · April 29, 2024
Do you know how lucrative and promising the mobile game industry is? Statista reports that: There are also opportunities to use AI and augmented reality to create new games. The …
Deb Dutta · April 28, 2024
Long gone are the days of relegating gaming to a niche hobby in the basement. In 2024, with a staggering market revenue of $455.27 billion, video gaming is serious business. …
Tamilore Sonaike · April 27, 2024
Fulfillment by Amazon (FBA) revolutionized e-commerce when it was in its prime – but is Amazon FBA worth it today? In 2024, there are plenty of other options for new …
Matt Ellis · April 25, 2024
As technology advances, SaaS (software as a service) is only going to get more popular. The SaaS market is forecasted to keep growing at lightning speeds. According to Gartner, end-user …
Laura Ojeda Melchor · April 20, 2024
Market validation is how businesses and product designers find out what their target market will think of their product. In essence, it’s how you determine if your product concept is …
Jacob Black · April 19, 2024
One of our most-requested features from customers has been the ability to ask the same audience multiple questions. So we’re excited to launch multi-question surveys to all PickFu users! Now …
Adrienne Van Niman · April 18, 2024
Much like Sesame Street’s Two-Headed Monster, the mobile application world has two dominant players: iOS and Android. Each platform caters to a distinct audience, has its own language(s), and offers …
Tamilore Sonaike · April 18, 2024
A wine label design might look delicate, pretty, or eye-catching, but it has a lot of heavy lifting to do. It’s the first point of contact between the wine and …
Laura Ojeda Melchor · April 17, 2024
Are you looking for the key to making your brand stand out in a competitive e-commerce space? If so, you need to understand and properly leverage the concept of a …
Deb Dutta · April 8, 2024
What’s in a name? Well, with apologies to Shakespeare, a great deal. Apps can be made or broken by their name. Great app names become part of the lexicon and …
Jacob Black · April 5, 2024
Launching your app is a huge accomplishment… but it’s just the beginning. If you want to actually increase your app’s visibility, reach your target audience, and drive downloads, you need …
Tamilore Sonaike · March 30, 2024
Do you want your mobile game to capture your target audience’s attention and rank as a top game in the app store? The key to making this happen is a …
Deb Dutta · March 28, 2024
Everyone who uses a smartphone knows that we’re flooded with app choices. App developers and marketers have to cut through an extremely crowded marketplace to sell their app successfully. There …
Jacob Black · March 27, 2024
It’s tough to create content that stands out. The Internet has been around since the 1980s, and in the decades since, we’ve worn out every topic and type of content …
Laura Ojeda Melchor · March 16, 2024
Leveraging customer feedback the right way can skyrocket your business’, website’s, or app’s performance. But it isn’t enough to skim customer reviews on product pages and social media or send …
Deb Dutta · March 15, 2024
Rebrand with a logo redesign: the perfect new brand identity They say time makes fools of us all, and brand logos are no exception. Even the best logos become outdated, …
Matt Ellis · March 1, 2024
What makes a logo bad, and how can you avoid common design fails? This guide highlights 14 real-world examples of poorly designed logos – from confusing visuals and inappropriate imagery …
Tamilore Sonaike · March 1, 2024
Surveys are a useful tool for just about any aspect of your business. They help you connect with and understand your employees, customers, or target audience, as well as measure …
Jacob Black · February 17, 2024
Are you loyal to specific brands when buying products? You’re not alone – a 2022 report from Salsify found that 46% of Americans look for brands they know and trust, …
Jacob Black · February 8, 2024
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Laura Ojeda Melchor · February 6, 2024
Whether it’s espresso, specialty coffee, or American cold brew, people all over the world love a cup of coffee. And the sheer number of coffee drinkers is precisely what makes …
Matt Ellis · February 2, 2024
There’s no better time than the present to learn about generative artificial intelligence (AI) tools in the e-commerce space, especially Amazon. In fact, research firm Gartner discovered that as of …
Deb Dutta · February 1, 2024
