Research and insights
7 types of usability testing
But what is usability testing, why is it important, and how can you ensure you’re building an app or program that users love? We’ll dive into all that, plus seven …
Jacob Black · January 30, 2024
E-commerce and DTC
5 tea packaging designs that we love
Have you ever picked a box of tea because you loved the packaging design – not just the flavor? We have. Some tea packaging designs are so eye-catching that we’re …
Laura Ojeda Melchor · January 25, 2024
Gaming and apps
Why is prototype testing critical for brands?
Product development is a risky business. Whether you’re a software-as-a-service (SaaS) company, an app developer, an e-commerce brand, or a product manager, you want the solution you’ve spent countless hours …
Jacob Black · January 24, 2024
E-commerce and DTC
How to create a package integrity testing plan
The first thing a customer sees when they come across a product is its packaging. This makes packaging as important as the product itself. Beyond visual appeal, the packaging also …
Tamilore Sonaike · January 20, 2024
Brand and marketing
Packaging design testing: how to test product packaging before you print, launch, or go to retail
Quick answer Packaging design testing means putting your packaging in front of real shoppers from your target audience and getting their honest feedback before you commit to a print run, …
Adrienne Van Niman · January 19, 2024
E-commerce and DTC
AI packaging design: can humans tell the difference?
Artificial intelligence (AI) image generation is a rapidly growing industry – and a game-changer for the retail packaging industry. Companies in a variety of sectors are turning to AI for …
Jacob Black · January 13, 2024
Brand and marketing
Unique ways to do slogan testing
Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting …
Jacob Black · January 6, 2024
E-commerce and DTC
5 quick and easy user testing solutions
Quick. Easy. Affordable. These are the words you want to hear when seeking the best user testing solution. Whether you’re a UX designer, researcher, or marketer, you know the importance …
Deb Dutta · January 4, 2024
PickFu news
PickFu’s 2023 in review: Our biggest product updates, resources, and more
As 2023 winds down, we’re looking back and highlighting our top features, helpful resources, interesting stats, and more from the past year. Whether you’re a long-time user or new to …
Adrienne Van Niman · December 21, 2023
Research and insights
Best SurveyMonkey alternatives for surveys, forms, and feedback
You’re researching how to test product packaging before launch. Which of these snippets from a blog post on this topic do you trust more, and why
Adrienne Van Niman · December 19, 2023
Gaming and apps
4 best name test apps and tools
Are you looking for the best way to test names for your brand or product? After all, choosing the right name is the launchpad for business success. It’s the first …
Deb Dutta · December 15, 2023
Research and insights
Best NPS alternatives for your customer feedback strategy
Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer – it should guide all your efforts, from product …
Jacob Black · December 13, 2023
Gaming and apps
I have an idea for an app – what do I do next?
In a world driven by ideas and innovations, it’s not uncommon to hear the words, “I have an idea for an app.” Whether it’s a game-changing productivity app, an interactive …
Tamilore Sonaike · December 12, 2023
Gaming and apps
Test your company logo before you launch
Use PickFu to test company logo designs with real people before you choose a final version. Compare logo options, get written feedback, and see which design your target audience finds …
Adrienne Van Niman · December 2, 2023
E-commerce and DTC
How to test your brand name with PickFu
Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …
Laura Ojeda Melchor · December 1, 2023
Gaming and apps
How to test app logos with PickFu
First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …
Jacob Black · November 29, 2023
E-commerce and DTC
7 best Etsy SEO tips to improve search ranking
The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …
Matt Ellis · November 23, 2023
E-commerce and DTC
Top 3 ways to do headline testing
Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest …
Jacob Black · November 22, 2023
Gaming and apps
Midjourney vs Stable Diffusion: which tool should you use?
We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days. It’s easy …
Laura Ojeda Melchor · November 21, 2023
E-commerce and DTC
Optimize Google Shopping: 6 ways to maximize ad campaigns and product feeds
Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak. Google …
Matt Ellis · November 14, 2023
E-commerce and DTC
Top free Amazon product research tools (8 must-haves for smart sellers)
Doing product research before you launch a new product on Amazon or other marketplaces can help you optimize your listings and identify product opportunities with high sales potential. However, many …
Deb Dutta · November 13, 2023
E-commerce and DTC
Your guide to supplement label design
When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels. First, you must follow the Food and Drug Administration (FDA) …
Laura Ojeda Melchor · November 3, 2023
Gaming and apps
How to do market research for an app (7 easy steps for success)
One key factor decides if your mobile app is a flop or a hit: market research. However, many entrepreneurs and app developers find mobile app market research expensive, complex, and …
Deb Dutta · November 2, 2023
Research and insights
7 types of market surveys you can use to ramp up your marketing research
Market research surveys are a quick way to collect feedback from your target audience, helping to inform your business decisions. Surveys offer actionable insights into market trends and how your …
Jacob Black · October 30, 2023