One piece of entrepreneurship advice you’ll hear all the time: “Know your audience.” With marketplaces today becoming more saturated and competitive, this advice is more important than ever. Deeply understanding …
Tamilore Sonaike · October 27, 2023
Does brand market research sound intimidating to you? Collecting and analyzing marketing data can be hard and time-consuming for marketers and busy entrepreneurs. But the good news is that it …
Deb Dutta · October 24, 2023
With nearly 40% of the e-commerce business market share in the U.S., Amazon is a lucrative marketplace. According to the global giant’s own statistics, about two million active sellers sold …
Jacob Black · October 24, 2023
As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …
Jacob Black · October 20, 2023
Selling on Amazon is more than simply offering the best deal. As the world’s largest e-commerce marketplace, Amazon is a complex web of sponsored listings, algorithm recommendations, and SEO keyword …
Matt Ellis · October 14, 2023
The most successful businesses focus on their customers – this has always been true, but even more so in recent years. Customer-centric businesses draw more new customers, retain existing customers …
Jacob Black · October 13, 2023
The best way to make a profit selling on Amazon Marketplace is to let Amazon handle your product fulfillment for you. That’s what Amazon FBA is for. But maybe you’ve …
Laura Ojeda Melchor · October 12, 2023
Table of contents In this post you’ll learn how to apply the Amazon magic formula—low competition + high demand + 15–25% profit margins—to identify winning products, explore market-ready ideas via …
Laura Ojeda Melchor · October 10, 2023
If you’re selling products on Amazon, you already know that it’s more competitive than ever. Standing out from the crowd of similar products to capture and keep shoppers’ attention is, …
Izabella Ritz · October 2, 2023
Businesses turn to survey panel providers because they need to conduct market research and gather customer feedback to make informed business decisions. But there are a lot of survey panel …
Priyanka Okidi · August 29, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Anna B. David Where: Los Angeles, California What: Founder & CEO …
Adrienne Van Niman · August 24, 2023
Do you know what sets the top Amazon sellers apart from the rest? It’s the tools they use to optimize their e-commerce product listings and operations to boost sales. To …
Deb Dutta · August 21, 2023
There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …
Laura Ojeda Melchor · August 11, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Ashish Kundra Where: San Francisco, California What: CEO of Conceptual Current …
Justin Chen · August 4, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Jen BoltonWhere: Guildford, UKWhat: VP of Player Insights at Mojiworks for …
Justin Chen · July 13, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Fernando EchevarríaWhere: Guadalajara, Jalisco, MéxicoWhat: Senior brand designer & strategist at …
Justin Chen · June 26, 2023
If you’re building a brand of clothing meant to endure the toughest conditions and come out the other side looking no worse for the wear, how do you pick the …
Laura Ojeda Melchor · May 24, 2023
This is How I PickFu it, our Q&A series with people who use consumer insights in their work life. Who: Katie EckstromWhere: Jersey City, New JerseyWhat: Marketing director at Plugable …
Janet Rausa Fuller · May 17, 2023
Rafael Veloz, the CEO and founder of Share It Studio, recently spoke about optimizing visual content on Amazon listings in a webinar with Justin Chen, co-founder of PickFu. Share It …
John Li · May 2, 2023
As one of the world’s largest online retailers, Amazon can make or break a CPG brand’s success. With so many products available and so many sellers competing for clicks and …
Justin Chen · April 24, 2023
Etsy sellers spend half their time designing and creating and the other half on administrative tasks — you know, the fun stuff that keeps entrepreneurs up at night. Clearly, selling …
Janet Rausa Fuller · April 11, 2023
eBay may not be the largest online marketplace, but it serves a niche that even Amazon can’t corner. As the go-to marketplace for buyers and sellers of unique, rare, and …
Matt Ellis · March 27, 2023
Walmart Marketplace has become a reliable online storefront for more than 100 million monthly visitors. Walmart Marketplace has a stricter vetting process than popular marketplaces like Amazon or eBay, which …
Laura Ojeda Melchor · March 17, 2023
For all the talk about the video game industry being recession-proof, there’s no getting around the fact that the mobile gaming market is in a downturn. As games analyst firm …
Janet Rausa Fuller · February 28, 2023
