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Quick answer Packaging design testing means putting your packaging in front of real shoppers from your target audience and getting their honest feedback before you commit to a print run, …
Adrienne Van Niman · January 19, 2024
Artificial intelligence (AI) image generation is a rapidly growing industry – and a game-changer for the retail packaging industry. Companies in a variety of sectors are turning to AI for …
Jacob Black · January 13, 2024
Your slogan is one of the most powerful branding tools you have. It’s a clear, simple showcase of what your brand or product is at its core. Whether you’re promoting …
Jacob Black · January 6, 2024
Quick. Easy. Affordable. These are the words you want to hear when seeking the best user testing solution. Whether you’re a UX designer, researcher, or marketer, you know the importance …
Deb Dutta · January 4, 2024
As 2023 winds down, we’re looking back and highlighting our top features, helpful resources, interesting stats, and more from the past year. Whether you’re a long-time user or new to …
Adrienne Van Niman · December 21, 2023
You’re researching how to test product packaging before launch. Which of these snippets from a blog post on this topic do you trust more, and why
Adrienne Van Niman · December 19, 2023
Are you looking for the best way to test names for your brand or product? After all, choosing the right name is the launchpad for business success. It’s the first …
Deb Dutta · December 15, 2023
Every business needs to stay on top of customer opinions. Customer feedback is a bridge between the boardroom and the consumer – it should guide all your efforts, from product …
Jacob Black · December 13, 2023
In a world driven by ideas and innovations, it’s not uncommon to hear the words, “I have an idea for an app.” Whether it’s a game-changing productivity app, an interactive …
Tamilore Sonaike · December 12, 2023
Use PickFu to test company logo designs with real people before you choose a final version. Compare logo options, get written feedback, and see which design your target audience finds …
Adrienne Van Niman · December 2, 2023
Do you break into a sweat just thinking about picking a brand name? Whether you’re starting a new business or trying not to do a bad rebrand of your entire …
Laura Ojeda Melchor · December 1, 2023
First impressions matter. When it comes to your mobile app, your logo is the first thing would-be customers will notice when browsing through the app store. There are 2.29 million …
Jacob Black · November 29, 2023
The higher up your Etsy shop appears in search engine results, the more traffic you get, which can ultimately lead to more sales and more positive reviews from customers. That’s …
Matt Ellis · November 23, 2023
Headline testing is one of the best ways to optimize your content. It doesn’t matter if you’re writing headlines or titles for your Amazon listings, content marketing campaigns, your latest …
Jacob Black · November 22, 2023
We’ve all been using AI for a while (hello Siri, Alexa, and Google Assistant!) but it seems like generative AI is all anyone can talk about these days. It’s easy …
Laura Ojeda Melchor · November 21, 2023
Google’s algorithm is one of the most sophisticated in the world – which means if you’re selling on Google, you’ll need to get under the hood, so to speak. Google …
Matt Ellis · November 14, 2023
Doing product research before you launch a new product on Amazon or other marketplaces can help you optimize your listings and identify product opportunities with high sales potential. However, many …
Deb Dutta · November 13, 2023
When you’re in the business of selling dietary supplements, you’ve got two things to consider when you’re creating product labels. First, you must follow the Food and Drug Administration (FDA) …
Laura Ojeda Melchor · November 3, 2023
One key factor decides if your mobile app is a flop or a hit: market research. However, many entrepreneurs and app developers find mobile app market research expensive, complex, and …
Deb Dutta · November 2, 2023
Market research surveys are a quick way to collect feedback from your target audience, helping to inform your business decisions. Surveys offer actionable insights into market trends and how your …
Jacob Black · October 30, 2023
One piece of entrepreneurship advice you’ll hear all the time: “Know your audience.” With marketplaces today becoming more saturated and competitive, this advice is more important than ever. Deeply understanding …
Tamilore Sonaike · October 27, 2023
Does brand market research sound intimidating to you? Collecting and analyzing marketing data can be hard and time-consuming for marketers and busy entrepreneurs. But the good news is that it …
Deb Dutta · October 24, 2023
With nearly 40% of the e-commerce business market share in the U.S., Amazon is a lucrative marketplace. According to the global giant’s own statistics, about two million active sellers sold …
Jacob Black · October 24, 2023
As marketers and product developers, we spend hours planning, building, and executing products and campaigns. Knowing whether that new product direction, app marketing strategy, or sales pitch will work is …
Jacob Black · October 20, 2023
