Head-To-Head
E-commerce
Product packaging design test: honey bottles
This survey compares two honey bottle designs to determine which is more appealing on shelf. It's a Head-to-Head survey with U.S. consumers. Respondents evaluated label color contrast, bottle grip-ability, and overall visual appeal.
- Тип опроса
- Head-To-Head
- Респонденты
- 50
- Местоположение
- U.S.
- Аудитория
- General population
- Отрасль
- E-commerce
- Сценарий использования
- Creative testing
- Этап
- Design
“I strongly prefer the option B product image because I like the bright yellow color of the product label and the cute bee illustration shown on this product label the most, and I like the color of the option B honey the most.”
“I think the red label looks better than yellow. It matches better with the color of the honey. It almost makes it seem like it would have a little bit of heat to it which is something that would be appealing”
“I prefer Option A as my first choice. It is more appealing as a shape and also the label. It's attractive, looks easy to grip and has a effortless look that's effective and likeable.”