this one would make me want to click on because I would want to know more details about the subject and who it was from. I know for sure this is the one I want to read

I chose option A because it makes me more interested by saying 'due'. The phrase is more active and seems exciting.

A would make me more curious.

This is short and to the point

Option A sounds more interesting, would definitely click to find out more

I love babies and celebrity gossip. I probably couldn't resist A even though I don't know who Kelly Otis is

a- because it is first. no reason. not interested in either. I would probably just delete.

Option A is much more recognizable and easy to understand. Option B is a bit confusing and doesn't really grab your attention for me anyway.

I want to know who Kitty Otis is, so I would click on this subject line, it makes me want to find out more about the subject. Option B is just another product announcement.

A would spark my interest more into finding out what is going on and what will happen on the day stated.

I don't know what either of these are or mean. LOL I'd most likely click A first.

I would click this subject line, it seems like a birthing announcement and I would like to know exactly what the sender has to say about it.

Depending on what the email is trying to tell me, I prefer A if it is because an ebook is due to be returned. However, if it is telling me that there is a new product available on May 11, then I don't think using the word "due" is accurate. I would then prefer B.

sounds intriguing for sure.

A sounds like it is a show about pregnancy, which might be cute and quirky. I like feel good shows.

I honestly wouldn’t click on either because I would think they are spam. But if I knew about Kitty Otis I would click on it because I would think they are talking about a cat that is having kittens.

Option A was the one that peaked my interest

It just seems like option A is in reference to having a baby. Someone having a baby is always an exciting time. That is why I would choose A over B.

I would click on option B sounds good then option A

I think that option B sounds romantic and a little more interesting than option A, I'd want to check it out.

option B: the first word Dauntless the first thought that came to my mind was the Divergent series and their factions. For those who are fans of that series they will definitely be intrigued. option A: reminds me of game notifications. specially when my kids want me to buy them tokens to buy stuff in the game

I would click on B because while I don't know what Dauntless Hearts is it sounds like a book and an interesting book. I have never heard of Kitty Otis and it just doesn't sound like anything I would click on to find out more.

Like the hearts message in the title

I would always prefer simple, straight forward words to get my attention. Option A says "due" and I wouldn't know what that meant. Seems smart to keep it simple with words to get people's attention.

I have no idea who Kitty Otis is, but Dauntless Hearts sounds like a fun band I might tune into.

I think including the word "Amazon" in the title makes it sound more trustworthy.

I don't know Kitty Otis. I assume this is an author? The other - Dauntless Hearts - sounds like the title to a book. I might be curious enough to check it out.

A is confusing. I'm not sure what it's suppose to mean, sounds like a homework assignment.

It sounds interesting like a movie or a good book.

Choice B seems like a romance novel and I might read it. I have no idea what Kitty Otis is due for. I don't know her personally so if she's having a baby that's great but I don't want to read about it.

I’m not sure what Dauntless Hearts is buy Kitty Otis sounds like something my seven year old would read, I’d choose the more mature subject line.

I’m not sure what either would mean, but the key word of Amazon in option B leads to more credence, than option A, which has no relevance at all.

this seems more interesting

I feel like B gives me a more complete idea of what is coming. I'm not familiar with characters and would be confused if A came in my inbox.

I would click B because I like the wording better.

To be honestly I wouldn't actually click on either one.

Option B line is specified clearly about the Book name ,where to get it and when it is releasing. Dauntless Hearts is more interesting book to me than Kitty Otis.

I do t know who Kitty Otis is but I do know I have Amazon like is mentioned in choice b

This sounds more exciting.

B because it gave me enough information to investigate further.

Neighter scream at me, but the word "Due" in A makes me think of someone wanting money, which makes me think scam. If these are books, add the word "release" or "goes on sale" because as it is, the subject matter isn't clear.

I would think this was something suggest my amazon

A is saying that something is due, reminds me of bills.

This made more sense that it is a book due to be out on Amazon. The other one sounded like someone was having a baby.

I picked A because Dauntless Hearts seemed to be a more mysterious and interesting topic.

Saying the it was on Amazon gives me a little information, whereas I don’t know as much about Kitty Otis.

i don't really like either one. i only chose B because it made more sense.

B is bold, memorable, intriguing, and easy to remember.

I would not click on either, of I'm being honest, but choice B makes it seem like it may be a show I could watch that starting soon. The other one saying, "Due" is a bit confusing.

Option B sounds like something I would be interested in buying and sounds like a good opportunity for my gain. Option A just sounds like information is being given and it probably doesn't apply to me anyways.