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When shopping on Amazon, which one of these images would you be more likely to click on, and why?
Age range
Amazon Prime member
Gender identity
Online shopping marketplaces
Options
Recently purchased categories
5 Responses to Option A
I think the water effect in Option B looks a bit odd and would prefer the image without the effect.
I prefer the images without random splashes of water. Those just look messy.
I would click on option A. I hate when product images have digitally created elements added in with the real photo. Option A also is cleaner looking and I'm not 100% sure the purpose of the product, but the fake water under it doesn't help to clue me in.
I think I prefer to see these towels without the water splash underneath I don't really think that that adds much value and it's kind of distracting from the overall display
Option A is a great image for these items. I do not understand option B and why there is a little splash of what looks like water underneath. That is just not necessary to have that water there. My eyes go to the water under the product and that is not what you are selling so the image without it is the best one
10 Responses to Option B
I like option B because the water on bottom shows me it can be water proof.
I like and would click on option B because the image of the splashing water at the bottom of the pouches draws my attention to the image immediately.
Option B's additional graphics do a good job of emphasizing the absorbent properties of the sheets, and that helps to get an idea, right away, of what purpose they serve, so it would be more effective at getting me to click.
I love this one more because it has water underneath the products, which makes it standout more.
I like this image more as I feel like having that water on the bottle provides me with extra information that I wouldn't be able to get elsewhere and is a selling point.
With the water being at the bottom, this makes me think that the bags are water resistant, and this is really needed especially when traveling
I choose B, because I like the splash on the bottom.
Option B because it included the water
I'd probably click on B over A because it stands out more.
The display with water sprinkled at the bottom looks catchy so I chose B
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