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You are shopping on Amazon. Which one of these images would you click on, and why?
Age range
Amazon Prime member
Education level
Gender identity
Household income range
Options
Racial or ethnic identity
3 Responses to Option A
I would click the one with the pretty woman and the popcorn on the table. This is such a great idea for a Advent calendar and makes it fun!
I think having a model both gives a human figure that draws the eye and also provides a sense of scale for the product, which is nice since it is larger than I thought it would be.
I like this popcorn seasoning advent calendar product very much. It has a creative and stylish packaging. It looks playful and very delicious. It also looks stunningly beautiful in the room setting. The beautiful model and the Christmas tree also increase this product's overall appeal. I strongly prefer to purchase Option A's popcorn seasoning advent calendar while shopping on Amazon.
12 Responses to Option B
just the popcorn box with the different seasonings and items stands out to me, I prefer it over showing a model and more zoomed out shot.
I like A except for the random stuff on the table looks out of place, so I went with B in this case, but I usually prefer to see the product in a real world setting fyi.
I prefer the product photo in option B because it is easier to read the package.
You can barely see the product in the other version. It's important to see the product up close where I can best review it.
I would click on B because it focuses more on the actual product than A.
I think option B shows it a lot better and it doesn't add anything by having someone holding it.
I prefer the close up image of the product. The text is visible and I can see what it is.
I prefer B because I can clearly read the box so I know exactly what it is and what I am getting. It makes me think of how fun it could make family time. Option A it is hard to tell what the product is.
I like Option B because it puts the focus on the actual product. I think Option A puts the focus on the scene which I normally prefer but here I would rather see the product itself in greater focus.
I can better see and understand the product from the image where the box is zoomed in.
B. I chose this option because I am not interested in the holiday themed image of a Christmas holiday. I especially would like to know what twelve seasoning are being proposed for each of the twelve days. I would not purchase this product unless I found all seasonings as an agreeable option. The Christmas themed option does not appeal to me and I would pass right over that product.
This is one of the rare times that I don't think showing the product with a person works that well.
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