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35 posts
There’s nothing more important in business than keeping your finger on the pulse of your target audience. That’s why big businesses spend big bucks on focus groups, satisfaction surveys, and …
Laura Ojeda Melchor · August 11, 2023
If there’s one step you should take before spending money on PPC ads, landing pages, or other marketing assets, it’s copy testing. Also known as pre-testing, copy testing is a …
Laura Ojeda Melchor · November 7, 2022
Market research is the fuel for your business growth. Making decisions without consumer feedback is a recipe for disaster. Surveys, polls, and user testing are all effective market research techniques …
Stanley Krajčír · October 26, 2022
Winning in a crowded marketplace requires companies and organizations to make user experience (UX) a priority. As the market becomes increasingly competitive, the brands that stay relevant are the ones …
Guest Author · August 2, 2021
You’ve done your research. For hours, you and your team have brainstormed a product idea and you’re pretty sure it fulfills an existing pain point in your customers. You’re so …
Laura Ojeda Melchor · August 17, 2020
Happy Pride Month! 2020 marks the 50th anniversary of LGBTQ+ Pride traditions. To celebrate, we used PickFu to ask 50 heterosexuals, “Are there questions you’ve always wanted to ask someone …
Kim Kohatsu · June 23, 2020
One of the best things about PickFu is that you can get attitudinal survey feedback from an objective audience. via GIPHY Let me clarify. An attitudinal question measures subjective things …
Laura Ojeda Melchor · May 18, 2020
Editor’s Note: Thanks to Caleb Kaiser at Reedsy.com for contributing the following guest post. The publishing world earned its reputation for being opaque. If you want even basic data points, …
Kim Kohatsu · November 12, 2018
Split testing (also known as A/B testing) is a method that gathers data to help your campaigns perform more effectively. There are many ways to do this, including split testing …
Kim Kohatsu · September 18, 2018
Creating unbiased poll questions will help you achieve unbiased results. One of the biggest benefits of polling is accessing an audience of people who have no familiarity with your product, …
Kim Kohatsu · March 14, 2017
Clay Ostrom is the co-founder of a consultancy called Map & Fire which helps brands develop Lean Strategy. He was introduced to PickFu in a Medium article by Mike Fishbein, …
Kim Kohatsu · December 19, 2016
